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James Parnwell

James Parnwell

Case Study: Hardware Brand

When your product is on the shelf of a huge chain store, it might be one of 100 000 other products, each vying for the customer’s attention. This Hardware Brand approached TheOnlineCo. with a need to stand out from the pack and to increase their visibility online. Their lack of visibility and general brand awareness was a real issue. 

Case Study - Brand AwarenessThe Hardware Brand hadn’t previously engaged in Digital Marketing so TheOnlineCo. set about creating a comprehensive online presence through Facebook and Display Network. The campaign then expanded to include giveaways, to which 2500+ potential customers responded, contributing to the building of a huge email marketing database. Brand awareness had previously been very low so the email database was then repurposed and remarketed, to people who were now becoming aware of their brand and their product.  

Currently, the Hardware Brand’s cost per lead is $1.58. Their platform has received 2274 entrants into a recent competition. 


James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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