James Parnwell is an entrepreneur, strategic thinker and leader in digital marketing. His goal is to transform Australia’s thinking around new technology and digital marketing in business in the next 10 years.
James believes in the power of “the data”, but it is his decades of experience that gives him the insight to pinpoint your business pains. James then uses his superpower – which is his ability to distil all the information and digital noise into a clean and clear solution for your business.
3 Frequently Asked Questions
We refer to this person as the Digital Marketing Unicorn. Sadly, they do not exist. Digital marketing is nuanced and is not a one-person job nor a general marketing skill, but rather a team or an agency of specialised professionals. It takes 1000’s of hours to become an expert – When hiring an agency like TheOnlineCo., you are hiring a team of people who devote hours of highly trained expertise per month to your marketing to get it right, contact us for industry leading advice.
People often ask for help with “a thing” like SEO or Google Ads or social media. These are not bad questions or the wrong question, however, it’s the second question of three.
In order to have a successful marketing campaign you need to first have a marketing strategy, followed by tactics, then excellent execution.
The first question we should ask is:
“How do I achieve our business goals by talking to the right people at the right time with the right message.”
When we hear AI, our imaginations run wild, and we start to see Terminator and robots taking over the world. According to KPMG’s 2022 Annual What is Keep Us Up Report, that 77% of corporate executives worry about upskilling employees for a digital future. However, it is my belief that we have inflated expectations of technology. We need to understand the capabilities of AI and embrace it as a tool to help us in our work.