Digital Marketing that puts People First

The Digital Marketing Playbook process was quite simply exactly what my business needed. Not only did it take a deep dive into who my ideal clients are and their needs and wants but it also outlined very clearly what marketing activities needed to be done and when to achieve my business goals. On top of that, TheOnlineCo. team looked at my website and branding and assisted with making the necessary changes in these areas as well.

If you have been considering working with a digital marketing agency you need to speak with James and TheOnlineCo. team, they invest in their clients businesses and it shows in the work they do and the results they achieve.

The playbook process started with an initial exploration meeting and it was clear to me during that meeting that this was an hour of time well invested! James and his team had clearly done their research prior to our meeting as they came prepared with questions specific to our business and industry.

The playbook was then presented by the team in our next meeting and I have to say I thought it was fantastic. This document is over 70 pages long and covers everything from my competitors, to our brand voice and values, a really in-depth story of our target markets (this is the part I really liked) and then the strategy and tactics to execute. It is quite an amazing document and one that I highly recommend you do if you need to get your digital marketing strategy and execution sorted.

My experience with the play book was that it enabled me to really see that you had all thoroughly investigated every possible opportunity you could help with within my company.

I could see time and care were taken to really understand what my needs could be and to review the main competitors in the market.

I could foresee a plan forming that could be successfully implemented over the coming 12 months and that it was a living document that we could work together to steer in the right direction.