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Insights & Inspiration

IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?

Clearly identify where your Digital Marketing strengths and weaknesses lie

The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.

Digital Marketing Checkup
Vocare

Case Study: Vocare Law

Vocare Law is a law firm with a difference. You may have known them as Corney and Lind Lawyers. They’ve recently rebranded—the same trusted team with a new name. Their mission? To bring clarity, confidence, and a values-driven approach to legal matters. Vocare Law simplifies the complex. They advise clients on business law, not-for-profits, and personal legal issues with integrity.
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TheOnlineCo. Digital Marketing Team

Digital Marketing Playbook: Clear Strategy, Real Results

Marketing can be overwhelming, right? I see it all the time. Businesses dive into marketing with high hopes, only to find themselves lost in the tech, the endless tactics, and the noise around what works and what doesn’t. Google Ads, SEO, social media, emails—there’s always something new. It’s distracting, and it’s exhausting.
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How Do Online Marketing Strategies Work?

Digital Marketing Checkup: Is Your Business on Track?

Digital marketing can be a real maze for many businesses. You’ve probably been there, unsure of what’s actually working and where to focus next. Is your strategy driving results or just eating up time and budget? You might have the tactics in place, but do you know if they’re truly moving the needle?
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Kate Boulos

S3 Ep 11 | Kate Boulos | Building Iconic Brands – A 360° Marketing Perspective

In this episode of Digital Marketing That Puts People First, we’re joined by Kate Boulos, a seasoned marketing professional whose passion for brand marketing and communications is rooted in her drive to create meaningful connections between consumers and the brands they love.
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Jan Giffen

S3 Ep 10 | The Digital Marketing Playbook | Jan Giffen

In this episode, we’re diving into a crucial aspect of marketing that too many businesses overlook—building a Digital Marketing Playbook. Do you have a clear, actionable plan for your marketing efforts, or are you just throwing things at the wall to see what sticks? Successful brands don’t leave things to chance.
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Ashton Bishop

S3 Ep 09 | Ashton Bishop

In this episode, we chat with Ashton Bishop, a marketing expert with over 20 years of experience working with some of the world’s biggest brands. Ashton has led major campaigns worth millions for companies valued in the billions. He’s known for his specialty in Predatory Marketing, a unique strategy that helps brands grow by outsmarting their competition.
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Case Study: Nelson Bay Accommodation

Established for 25 years, McGrath Port Stephens/ Nelson Bay Accommodation, owned by Daniel O’Meara, boasts the largest portfolio holiday homes on the New South Wales’ mid north coast. Despite the travel restrictions of Covid lockdowns being a distant memory, Australia’s increasing cost of living has impacted holiday bookings for not only their business, but industry wide.
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Vicki Wright

S3 Ep 08 | Vicki Wright

In this episode, we’re joined by Vicki Wright, a seasoned Chief Marketing Officer with over 20 years of experience in transforming marketing teams and driving profitability across various industries. Vicki excels in deploying structured marketing strategies that not only foster trust but also attract ideal customers, crucial for achieving business growth.
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Janice Lee Fu

S3 Ep 07 | Janice Lee-Fu

In this episode, we sit down with Janice Lee-Fu, the Marketing Communications Director at doTerra Australia. Janice is a dynamic commercial leader passionate about building brands that forge meaningful connections with their audiences. Known for her agile and creative problem-solving skills, she thrives on finding innovative solutions to business challenges.
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