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When it comes to marketing, the Agile framework is vital.  Our goal is to always be making upward changes. As such, we will make certain assumptions about each client. For example, if we’re marketing a flooring company, we may…

By Heidi Cridland    Delving into the world of digital marketing? Google Ads is a great way to catch a potential client's attention! Here are our top tips for creating Google Ads that drive engagement…

This Home Furnishing company realised that they needed to jump on the ‘digital wave’ when their traditional methods of advertising (newspaper, yellow pages and radio ads) failed to bring in the leads and revenue they’d…

Having previously worked with a digital marketing agency, this popular Restaurant found themselves spending $5000 per month, with no further information shared on where the money went or what had been gained through the digital marketing campaign. Because…

Despite being situated on some of Australia’s best real estate, this Surf Club was struggling to fill bookings for their function hall. Their community engagement was low and online presence was zero.  When James contacted the…

This successful law firm contacted TheOnlineCo. when they decided to expand their business. Having previously worked with another digital marketer, they had found that their results were unsatisfactory and communication was very basic. They knew they needed to make a…

When your product is on the shelf of a huge chain store, it might be one of 100 000 other products, each vying for the customer’s attention. This Hardware Brand approached TheOnlineCo. with a need to stand out…

This Medical Practitioner approached TheOnlineCo. when he decided he needed to fill his appointment diary. He’d previously tried multiple agencies and hadn’t received any analytical data or satisfactory results.   Appointed to manage the practice's Google AdWords campaign, SEO…

Despite the fact that this Plumbing Company’s office manager was highly skilled in the art of Digital Marketing, the fact that her workload was continually increasing as the company expanded meant that she was unable to give the digital…

When you’re promoting posts on Facebook, it’s important that the images are the correct size. If you’re simply posting, don’t worry too much about the photo size, just go with whatever comes across best!  Images which…

Generational Analysis looks at the ways different generations approach marketing messages.  All generations differ in the way they: Spend money Respond to promotions Choose what type of promotions they respond to Build trust with brands, Look at online…