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If word of mouth is still the best way to get new customers, then what does that mean for an increasingly digital world? Is there actually a place for ‘word of mouth’ online? We’re here…

Google provides up to $10,000 USD of free AdWords advertising per month to eligible non-profit organisations through their Google Ad Grants program. It is a brilliant opportunity for non-profit organisations to increase awareness, gain more…

Google has many brilliant tools to use, many you may know about, many you may not. One which we have discovered and are finding extremely useful is the new campaign drafts and experiments tool in…

Google helps more than 35,000 non-profit businesses by offering free advertising in Google AdWords Grant accounts for up to $10,000. Starting January 1, 2018 Google made several changes to their policies for these accounts in…

In this tutorial I will show you how to use Tag Manager for Google Analytics and AdWords Remarketing. Using Tag Manager to track these things will prevent you having to add multiple snippets of code…

So you’ve got a great product, you know your sales pitch, you’ve got an idea for an ad and you know who your ideal customer is, but how do you actually find them on Facebook?…

In part 1 of this series I showed you how to set up Tag Manager on your website. In part 2 I explained how to set up basic triggers and tags. In part 3 I…

SEO is one of those terms we hear often these days.  It’s part of the language of the digital world in which we’re caught up.  But how many of us even know what it stands…

In part 1 of this series I showed you how to set up Tag Manager on your website. In part 2 I explained how to set up basic triggers and tags. This time around I…

So unless you’ve done Facebook advertising before, you might be under the impression that you just ‘run an ad’, but there are actually 11 Campaign Objectives to choose from (plus additional options within these). All…

The simple truth is that it doesn’t have to. There is no denying that online shopping has grown substantially over the past decade. In fact, the Asia-Pacific region has the largest online market globally, and…

I met with Amy Graham from Limcora this week and had the pleasure of discussing their business strategy and direction. They are market leaders in the Plumbing Industry in North West Sydney. Having been in…

In part 1 of this series I showed you how to set up Tag Manager on your website. This time around I will work toward answering the question: How do I create triggers and tags…

First, we need to admit there is a problem... For many of us, Social Media doesn't appear to have worked... 2007 is when Facebook really started to take off in Australia.  So, the biggest Social…

It's always a great pleasure to be able to help a small business with some free marketing advice. I had the pleasure of meeting Alessandra from Chef Uniforms who is an entrepreneurial mum whose website…

When we look at a website, be it our own or somebody else’s, we tend to view it with these questions in mind: is it any good?  do I like this website? is it working?…

Marketing is an ever-changing landscape with the introduction of new technologies and techniques sometimes change daily. So as one can imagine, the evolution of the industry over the space of a year can vary quite…

In my quest to understand how to properly set up and use Google Tag Manager, I found answers by piecing together bits and pieces from several different sources. It was a frustrating process and it…

Chances are you may have already downloaded a Lead Magnet but not even realised it. Lead magnets are any type of marketing offer made in exchange for contact information (usually an email address) that allows…

It’s astonishing to think that Google has only been around since 1999 and is only 18 years old, like a teenager with their new driver’s license on the precipice of adulthood. Over the years they have solidly dispensed with their competitors one…

So we've actually put together a few articles for you already on why using social media for business is important, how to use it and even how to write good content and posts. The one…

So you've read the title of this blog, had a quick look a the image and started reading - lost interest yet? It's not an invalid question because according to a recent study from Microsoft, people start…

The following statistics may shock you, or perhaps not if you're an avid YouTube fan, but either way, they are of profound interest for businesses.     This is just a fun illustration of the…

We've all seen banner ads at one time or another, and more often than not they are just annoying and have no relevance to us or the page we are visiting. But what about the…

When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t. So why not put an explainer video on your site? It could be…

Whilst mobile marketing can be seen by some as a 'trend' it is fast becoming an integral part of online marketing. It is an indispensable strategy that all businesses should be using if they want to…

Once upon a time, back in the good old days (horse and cart days) you could simply start a business, hang a sign out the front of your shop (or maybe even your house) and start getting customers.…

After working so hard to gain followers on social media it can feel like a bit of a slap in the face when people unfollow you. Whether its a personal or business account it's like…

You would be hard pressed to find someone who has not watched a video of some description online these days - even my grandmother watches the funny puppy videos! Marketers have now jumped on this…

Generation Z are the first true digital natives, meaning they have only ever known the world with Internet Access, social media, and smart phones. Born between late 1990's and mid-2000's, this tech-savvy and pragmatic generation is…

So what happens if you think you've got a great website - it looks nice, it's fairly new and has lots of great imagery or even video but it's just not bringing in the business…

Content marketing, although not exactly the new kid on the block is arguably one of the harder online or digital marketing strategies to get right. Not actually because it's technically difficult but because there are…

Measuring your Return on Investment (ROI) is never a black and white endeavour as inevitably if you market across multiple channels they all feed into one other, but far too often businesses focus on the wrong…

Mobile marketing is arguably one of the newest forms of digital marketing around in the market today. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas, which…

Ok, so you've decided that in order to grow your business further you need someone dedicated to marketing it, but now the next decision is in-house or outsource? It's not an uncommon conundrum and if…

It can be hard to see a clear correlation between your marketing efforts and how it's actually affecting sales (or if it's not making much impact at all). With more traditional 'paper-based' forms of marketing…

So it's probably best not to think too much about it, but Facebook collects information about you every time you login, like a post, comment on a post, update your status, watch a video or…

You may think that hashtags are just a fad for the younger generations or even something rather annoying that has even pervaded how we talk, but when used correctly, they can be invaluable to a…

So you would be hard-pressed to find a person who hasn't at some point or another come across ads on websites for other businesses. You may find that you will be looking at shoes on…

So it’s been pretty well established that using social media for business has some amazing benefits, but it can be challenging to know how, where and what to post. What if I told you that…

The Internet has made reaching a detailed target audience, no matter where they may be, much easier and cheaper than ever before. Instead of spending hundreds or even thousands on a TV commercial, an ad…

The world is not the same as it was 20 or even 10 years ago, and it can be foolish to assume that what worked before will work today with the same results. This video…

With the increased amount of information and analytics available to marketers these days there is a new standard for the modern marketer. What this means is that marketers aren’t just coming up with ideas and…

Over the past 30 years, we have seen a major shift from traditional marketing, with only a few channels available (i.e. print, television etc.), to hundreds of ways that consumers interact with brands, and subsequently, people…

If you find it difficult to come up with great subject lines for your email campaigns, don’t worry - you’re not alone! 205 billion email messages per day, which means almost 2.4 million emails are…

So you’ve got a great product (or at the least a great idea for one), you know what you want the future of your business to look like and you’re ready to take that big…

Ok, so in our past few blog posts, we've listed the benefits of having landing pages and why they're so amazing. So assuming we've won you over and you are now starting to use landing…

Are you distracting your customers, and deterring them from buying what they really want on your site? Pop-ups or providing alternate options can be great, when done well and in moderation. When it's not done…

Any savvy marketer knows that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best…

Social media can be such a powerful tool for reaching customers and even potential customers, but just because you can use all of them doesn't mean you should. Each platform has it's own strengths, weaknesses,…

Site searches can be such a great idea, especially if you have a lot of products - but they need to be user-friendly. This humorous video highlights how some missteps in the online shopping experience…

Did you know that platforms like Facebook and Instagram actually favour videos? That means, the algorithm will actually show users a video over say an image or a text post or ad. So if you…

Ok, this pretty is pretty funny, but it highlights some serious problems when it comes to online shopping, and how your website could be deterring visitors.   User experience is of paramount importance when it…

While social media, messaging apps and search engines gobble up a growing share of advertising dollars, email marketing is still an incredibly effective way to interact with customers. In the past year the contribution of…

Buying traffic to your website, whether by using Google AdWords, re-marketing campaigns or Facebook advertising is a big deal for many small businesses and we all want to see results straight out of the gate.…

A recent survey showed that 53% of people say they’re more likely to shop with a business they can message directly. In fact, there are more than 2 billion messages sent between people and businesses…

Most business owners either have or have at least heard of sales funnels. If not you could be missing out on a huge opportunity for your business. So if you're not sure what a sales…

Email marketing is still one of the cheapest and most effective means of digital marketing to date. This is because people on your email list have already professed some kind of interest in your product,…

This week, video company Animoto released its "The State of Social Video 2017: Marketing in a Video-First World" report, and one of the key things for businesses to take away is that they should focus…

Ok, so its been pretty well established that having a social media presence for your business is invaluable. Having a website is obviously a must, but the amount of time people spend (and the amount…

Are you wading through the world of online marketing and finding yourself overwhelmed and asking questions like – what IS SEO optimization, what is a backlinking strategy and why does my head hurt so much?…

Guest blogging is the practice of being a contributing writer on another person’s blog or website. There are several benefits of being a guest blogger including building relationships, online exposure, gaining additional traffic to your…

According to unnamed sources at The Wall Street Journal, Google is expected to roll out a new ad blocking feature for mobile and desktop versions of its Chrome web browser. This new feature would block…

This video you can clearly tell is from the 80's, but what's great is you can clearly tell he knew what he was talking about because today Apple is one of the top companies in…

A blog, and maintaining social media profiles can be a little like making a new years resolution - people often have the best intentions when starting out, but it can be hard to keep the ball…

So if you're new to the online marketing game, or perhaps you've been around for a while and have heard of SEO, but not really sure what that means - well then this is the…

If you're doing paid advertising for your business why is search engine optimisation (SEO) important? Is blogging and optimising your website for organic searches really worth the effort? If you have your doubts or questions about…

Live streaming video is a low-cost, high-impact way to connect with potential customers, especially for live events, real-time happenings and product launches. It also lends a great deal of authenticity to your brand and when…

Online advertising is a great way to attract new customers to your business. This video describes how the opportunities available with organic and paid search can get your website in front of interested people. It…

It could be argued that marketing has changed more in in the last 10 years than in the previous 100, with social media now leading the way. However, even social media changes all the time…

When most people think of social media they think of the big 7: Facebook Instagram Twitter YouTube LinkedIn SnapChat Google+ But social media is actually so much more than the powerhouse players. Have a look…

Did you know that the colours you use in all of your marketing have subliminal effects? Check out this fascinating video that illustrates the power of colour and it's influence over purchase behaviour...

Video is by far, the fastest growing medium for online marketing, but too many people are jumping on the video bandwagon without giving much thought to its place and purpose in their overall marketing strategy.…

According to a recent article in The Wall Street Journal, YouTube now sees more than 1 billion of hours of daily video views, which puts the Google-owned video portal on the path to exceed the…