LinkedIn Marketing for Medical Device Companies
Reach clinicians, procurement leads and hospital committees on LinkedIn with targeted strategies that build trust
Email Nurture Sequences for HCP Audiences
Learn how to build email nurture sequences for healthcare professionals that build trust and engagement
TGA Advertising Rules for Medical Devices
A practical checklist for navigating TGA advertising rules for medical devices, covering claims, testimonials, HCP
Branding for Medical Device Companies
Build a stronger MedTech brand with clear positioning that earns trust across clinicians, procurement committees
How to Market a New Medical Device Launch: A Go-to-Market Playbook
Plan a successful medical device launch with a clear go-to-market strategy covering positioning, audiences, channels,
Medical Device Marketing ROI
Measure MedTech marketing performance across long sales cycles by tracking awareness, engagement, leads and pipeline
From Market Noise to Clinical Authority: The Three Phases Every Medical Device Company Needs to Work Through
MedTech buyers don't respond to traditional marketing. James Parnwell outlines the three phases every medical
SEO and AI Optimisation: Why One Without the Other Is Leaving Medical Device Companies Behind
Organic traffic is falling but leads are rising for some MedTech companies. James Parnwell explains
The Real Reason Your Google Ads Aren’t Working in MedTech
Paid search is an amplifier, not a solution. James Parnwell explains why most MedTech companies