Marketing Manager Vs Marketing Agency – What’s best?
Successful small business owners work long hours. Often they’re unable to spend much time with friends and family – and they push hard to establish their brand and network connections. You may have had the thought, “Marketing, what marketing? There just…
Keyword Cannibalisation – What is it and does it affect your page rankings?
There are a lot of misconceptions about keyword cannibalisation. Some SEOs claim that it doesn’t exist which only adds to the confusion and creates more myths. In reality keyword cannibalisation is an issue for many websites and it CAN hold back…
Instagram Posting Made Easy – Part Two
You've made it to Part Two of our Instagram made easy series - congratulations! By now, you should have set up your business account for Instagram. Hopefully, you've worked out the look you want and…
Instagram Posting Made Easy – Part One
Social media marketing put simply, is finding potential customers and giving them what they want in a social context. This helps educate them about your product or service, encouraging them to investigate further. Great marketing…
How to Create a Successful Google Ads Campaign
The most essential key to success in Google Ads is simply this: Know what people are searching for online. Knowing this one key factor can help you to develop the perfect campaign strategy and highly relevant Ads. Here…
Your Guide to SEO for YouTube
Let's be honest. Building a presence on YouTube can seem overwhelming. YouTube has become an incredibly popular platform and there are a few individuals and businesses that seem to dominate. Nevertheless, it’s important to remember…
7 Ways to Build Your Instagram Audience
Social media success means remaining relevant on all the different platforms, while working within the guidelines of each platform and understanding how each one differs. Building your brand on Instagram will require you to use the best…
SEO Guide: Getting Started With Search Engine Optimisation
Search engine optimisation (SEO) is the practice of promoting and improving a website in order to increase the number of visitors it receives via search engines. SEO allows online marketers to attract and target more…
Posting to Social Media Like an Amateur Golfer?
I'm terrible at golf! If you're wonderful at golf, congratulations! For me, that little white ball taunts me and goes everywhere I don't want it to go. I'm told there are four main reasons why…
Digital Marketing SWOT – A Simple Guide
If you're new to the SWOT framework, here's a quick introduction. SWOT is a tool which can be used to analyse strengths, weaknesses, opportunities and threats (SWOT). Strengths and weaknesses are about you and your…
Thinking Like a LEADER Through COVID-19
A letter from our MD James Parnwell, to Australian business leaders. Dear Business Leader Are you asking yourself how you can respond to the current COVID-19 situation? You are not alone; we live in…
E-Commerce: Could This Be Your Next Big Opportunity?
With all the restrictions on trade putting pressure on businesses throughout Australia we are needing to rethink how they do business and selling online is going to become more and more prevalent. Some predictions from…
The core value that drives TheOnlineCo. is integrity. It can be hard to know what a company is doing to help you grow online, especially if you don’t quite understand what they’re doing. Rest assured that we not only value the business you give us, but we value YOUR business and want to see you succeed!
Watch our video now!