Where to Start with Digital Marketing?
Marketing used to be a fairly simple procedure. It looked like knocking on a door and talking to whoever answered. Society didn’t yet have access to printing processes to achieve large scale reach about a…
Apple (iOS14) Changes
So we’re not sure if you’ve heard, but Apple are about to launch a new update to their operating system (iOS14) that will have some significant impacts to the way we are able to run…
Facebook Posting Made Easy
Social media marketing put simply, is finding potential customers and giving them what they want, in a social context, which helps educate them about your product or service, encouraging them to investigate further. This could…
Canva – How easy is it really?
At the TheOnlineCo. we spend a lot of time creating graphics with the perfect branding, (logos, colours, and fonts) to ensure that the content we use for our clients is absolutely right. Canva is a…
What Facebook Post Should I Promote?
We often hear this question: “I’ve promoted my post on Facebook – why isn’t it performing well?” Many people assume that if one of their Facebook posts isn’t doing well, that if they promote it, this will improve its performance.…
Understanding SEO (the basics) – Our Workshop in a Blog
You have most likely heard of SEO or Search Engine Optimisation. In its simplest format, SEO is helping you to be seen on Google results pages. It's really not that simple, however. Google is very…
Five Steps to Creating a Keyword Map – SEO
You know what keywords are of course. They are the words you most want Google to see when it crawls your article, blog, or landing page. Words that will rank your page for users to…
Beginners Guide to Facebook PPC
Social media marketing put simply, is finding potential customers and giving them what they want, in a social context, which helps educate them about your product or service, thus encouraging them to investigate further. This…
11 Essential Ingredients to a Website Home Page
You've done it yourself - visited the website of a company you are looking to do business with and after only a few seconds you’re thinking, “Mmmm, definitely not what I was looking for. This just doesn’t ‘feel’ right.” Perhaps…
Marketing Manager Vs Marketing Agency – What’s best?
Successful small business owners work long hours. Often they’re unable to spend much time with friends and family – and they push hard to establish their brand and network connections. You may have had the thought, “Marketing, what marketing? There just…
Keyword Cannibalisation – What is it and does it affect your page rankings?
There are a lot of misconceptions about keyword cannibalisation. Some SEOs claim that it doesn’t exist which only adds to the confusion and creates more myths. In reality keyword cannibalisation is an issue for many websites and it CAN hold back…
Instagram Posting Made Easy – Part Two
You've made it to Part Two of our Instagram made easy series - congratulations! By now, you should have set up your business account for Instagram. Hopefully, you've worked out the look you want and…
