Do I Need to Pay to get Facebook to Work?
Is organic posting on facebook enough? We're asked this question all the time. About 7 years ago, James was having a chat with a Facebook employee. He said that in 2012, only about 17% of Facebook followers…
11 Steps To Making The Most Of Your LinkedIn Profile
LinkedIn is rapidly becoming THE place to be making connections and fostering relationships in the business community. It is a platform designed for meeting people within your specific business demographic and reaching out to others…
Social Media Spring Clean – Linda Habak Design
Linda from interior design company Linda Habak Design approached us recently, for a Social Media Spring Clean. Though she was working on some exciting projects and opportunities, Linda was struggling to find a flow and needed…
4 Reasons You Should Be Using Facebook Live
Should you be using Facebook Live? Absolutely. Here's why. Everyone's watching! In 2018 it was reported that 78% of online audiences were watching Facebook live videos. That's a massive percentage and is impossible to ignore. Work with…
Social Media Spring Clean – All Aspect Rentals
Donna from short term rental accommodation company All Aspect Rentals approached us recently, for a Social Media Spring Clean. Frustrated by a lack of leads, her ultimate Social Media marketing goal was to gain repeat…
3 things you should be posting to Facebook (but probably aren’t)
We need to understand why people are on Facebook in the first place. I can guarantee they’re not on there to find a new house, new clothes or a financial planner. They're not on there…
3 ways to know if your social media is working
The Marketing Funnel is over 100 years old. The fact that it’s still being used by marketers all over the world, is proof of its effectiveness. Here’s how the Marketing Funnel works. Basically, people come to know you in three stage. The first…
Social Media Calendars. What’s All The Fuss?
Why bother creating a social media calendar? Can't I just post whenever I feel like it? The answer is yes - and no. Creating a social media calendar allows you to ensure you're covering a…
Building & Home Goods Industry: Suffering from Digital Marketing FOMO?
What are your competitors doing that you aren’t? We’ve had the pleasure of working with companies in the Building & Home Goods industries for the past 10 years. Here's a little inside information into what…
How the Agile Framework Applies to Digital Marketing
When it comes to marketing, the Agile framework is vital. Our goal is to always be making upward changes. As such, we will make certain assumptions about each client. For example, if we’re marketing a flooring company, we may…
Is It Time?
Marketing. It's something many businesses try to do in-house. Until the leads dry up and they find themselves wondering when the phone will start ringing again. For others, their branding may not be sending the…
How colours affect purchase behaviour
Did you know that the colours you use in all of your marketing have subliminal effects? Check out this fascinating video that illustrates the power of colour and it's influence over purchase behaviour...
The core value that drives TheOnlineCo. is integrity. It can be hard to know what a company is doing to help you grow online, especially if you don’t quite understand what they’re doing. Rest assured that we not only value the business you give us, but we value YOUR business and want to see you succeed!
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