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How to Find the Perfect Audience to Show your Ads to on Facebook
So you’ve got a great product, you know your sales pitch, you’ve got an idea for an ad and you know who your ideal customer is, but how do you actually find them on Facebook?…
Using Tag Manager to Track Events & Goals on a Website Pt 4
In part 1 of this series I showed you how to set up Tag Manager on your website. In part 2 I explained how to set up basic triggers and tags. In part 3 I…
9 Reasons You Should SEO
SEO is one of those terms we hear often these days. It’s part of the language of the digital world in which we’re caught up. But how many of us even know what it stands…
The Attribution Problem: How Are Your Marketing Activities Working Together To Give You Critical Mass?
Digital marketing is not just the way of the future, it’s the way of the now. So, let’s get down to tin tacks with a few straight, blunt questions: Are you getting leads from your…
Using Tag Manager to Track Events & Goals on a Website Pt 3
In part 1 of this series I showed you how to set up Tag Manager on your website. In part 2 I explained how to set up basic triggers and tags. This time around I…
How to choose the right Facebook Objective for your Marketing Campaign
So unless you’ve done Facebook advertising before, you might be under the impression that you just ‘run an ad’, but there are actually 11 Campaign Objectives to choose from (plus additional options within these). All…
Is Online Replacing In-Store?
The simple truth is that it doesn’t have to. There is no denying that online shopping has grown substantially over the past decade. In fact, the Asia-Pacific region has the largest online market globally, and…
SEO Tips for Limcora Plumbing – Top 10 SEO Tips #3
I met with Amy Graham from Limcora this week and had the pleasure of discussing their business strategy and direction. They are market leaders in the Plumbing Industry in North West Sydney. Having been in…
Using Tag Manager to Track Events & Goals on a Website Pt 2
In part 1 of this series I showed you how to set up Tag Manager on your website. This time around I will work toward answering the question: How do I create triggers and tags…
Does Social Media Work For The Real Estate Industry?
First, we need to admit there is a problem... For many of us, Social Media doesn't appear to have worked... 2007 is when Facebook really started to take off in Australia. So, the biggest Social…
Top 10 SEO Tips #2: Digital Marketing Review with Chef Uniforms Down Under
It's always a great pleasure to be able to help a small business with some free marketing advice. I had the pleasure of meeting Alessandra from Chef Uniforms who is an entrepreneurial mum whose website…
10 Second Marketing Assessment Of Your Website Using Think, Feel and Do
When we look at a website, be it our own or somebody else’s, we tend to view it with these questions in mind: is it any good? do I like this website? is it working?…
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