Instagram Posting Made Easy – Part Two
You've made it to Part Two of our Instagram made easy series - congratulations! By now, you should have set up your business account for Instagram. Hopefully, you've worked out the look you want and…
Instagram Posting Made Easy – Part One
Social media marketing put simply, is finding potential customers and giving them what they want in a social context. This helps educate them about your product or service, encouraging them to investigate further. Great marketing…
Do #Hashtags Actually Work?
Many people believe that hashtags are just a fad, something for the younger generations to throw around in their day-to-day lingo. However, when used correctly, hashtags have the power to completely transform engagement on a…
Four leads you need to get from Google Ads
When you're working with Google Ads, you need to know how many leads you're getting and how much they cost, as well as what type they are. There are four types of leads you need…
Ultimate Guide to Backlinking
If you have a website, then you want traffic. For that, you need back-links and one of the best ways to do that is to guest post. That sounds like a lot already, but I’m going…
How to make your Google Ads look bigger
Marketing your brand via Google Ads? Wondering why we'd show you how to make them bigger? Well, there's only a certain amount of real estate on the search results page - and you want to…
Concrete company gains 92% increase in conversions
Jaang* came to TheOnlineCo. with a marketing problem of not having much market share in a new location. Our team went straight to work with rebuilding the campaign activity by match type (exact and broad) and according to…
Not All Keywords are Equal
Keywords can become complex very quickly. So here's our simple guide. It's really important to get your keywords right, otherwise you might waste a lot of time and money... Here are the 4 match types:…
How Often Should I Be Posting to Facebook?
We're often asked what the magic number is. The answer is - it depends! In order to answer this question, we will frame it by saying that you need to be posting regularly enough that you’re…
Do I Need to Pay to get Facebook to Work?
Is organic posting on facebook enough? We're asked this question all the time. About 7 years ago, James was having a chat with a Facebook employee. He said that in 2012, only about 17% of Facebook followers…
4 Reasons You Should Be Using Facebook Live
Should you be using Facebook Live? Absolutely. Here's why. Everyone's watching! In 2018 it was reported that 78% of online audiences were watching Facebook live videos. That's a massive percentage and is impossible to ignore. Work with…
3 things you should be posting to Facebook (but probably aren’t)
We need to understand why people are on Facebook in the first place. I can guarantee they’re not on there to find a new house, new clothes or a financial planner. They're not on there…
