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Five Steps To Creating A Keyword Map – SEO

Five Steps to Creating a Keyword Map – SEO

You know what keywords are of course. They are the words you most want Google to see when it crawls your article, blog, or landing page. Words that will rank your page for users to…

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Beginners Guide To Facebook PPC

Beginners Guide to Facebook PPC

Social media marketing put simply, is finding potential customers and giving them what they want, in a social context, which helps educate them about your product or service, thus encouraging them to investigate further. This…

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Marketing Manager Vs Marketing Agency – What’s Best?

Marketing Manager Vs Marketing Agency – What’s best?

Successful small business owners work long hours. Often they’re unable to spend much time with friends and family – and they push hard to establish their brand and network connections.  You may have had the thought, “Marketing, what marketing? There just…

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Instagram Posting Made Easy

Instagram Posting Made Easy – Part Two

You've made it to Part Two of our Instagram made easy series - congratulations! By now, you should have set up your business account for Instagram. Hopefully, you've worked out the look you want and…

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Instagram Posting Made Easy

Instagram Posting Made Easy – Part One

Social media marketing put simply, is finding potential customers and giving them what they want in a social context. This helps educate them about your product or service, encouraging them to investigate further. Great marketing…

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Four Leads You Need To Get From Google Ads

Four leads you need to get from Google Ads

When you're working with Google Ads, you need to know how many leads you're getting and how much they cost, as well as what type they are. There are four types of leads you need…

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Introduction To Backlinking

Ultimate Guide to Backlinking

If you have a website, then you want traffic. For that, you need back-links and one of the best ways to do that is to guest post. That sounds like a lot already, but I’m going…

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How To Make Your Google Ads Look Bigger

How to make your Google Ads look bigger 

Marketing your brand via Google Ads? Wondering why we'd show you how to make them bigger? Well, there's only a certain amount of real estate on the search results page - and you want to…

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Concrete Company Gains 92% Increase In Conversions

Concrete company gains 92% increase in conversions

Jaang* came to TheOnlineCo. with a marketing problem of not having much market share in a new location. Our team went straight to work with rebuilding the campaign activity by match type (exact and broad) and according to…

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Not All Keywords Are Equal

Not All Keywords are Equal

Keywords can become complex very quickly. So here's our simple guide. It's really important to get your keywords right, otherwise you might waste a lot of time and money... Here are the 4 match types:…

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How Often Should I Be Posting To Facebook?

How Often Should I Be Posting to Facebook?

We're often asked what the magic number is. The answer is - it depends! In order to answer this question, we will frame it by saying that you need to be posting regularly enough that you’re…

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