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SEO

Search Engine Optimisation

Everyone is ‘Googling’ everything, right? Can people find your business on Google? If not, then you are losing business to your competitors every single day. SEO is about ensuring you reach the right people at the right time by communicating the right message. Book a strategy meeting with the experts at TheOnlineCo. and let’s make SEO work for you! 

Looking for help with your SEO?

  • Keen to work with SEO professionals?
  • Seeking a great return on your investment?
  • Ready to accelerate your SEO?
  • Wanting to partner with a cutting edge SEO team?
  • Are you too busy running your business to do SEO?
  • Ready to work with one of Australia's most reputable and trustworthy agencies?

Your 3 Step Solution

How we will help you

1

Learn Your Customer

Find out how you are the ultimate solution to their problem.

2

Use Digital Marketing

Execute an effective online presence on the right platforms.

3

Grow Your Business

Build relationships with the right customers and deliver value to your marketplace.

What will SEO do for your business?

Traffic

Leads

User Experience

4 SEO Tactics

Technical SEO

Content Writing

Local SEO

Backlinking

Meet Some of Our Partners

We originally contacted TheOnlineCo. as our site needed SEO work. Rich has done a great job on this. His changes are starting to ‘wash thru’ google and we are starting to see the results. This work is currently ongoing. TheOnlineCo. has also (for a few months) overhauled our existing AdWords campaign to bring it up to current practice with improved results.

Phil Callaghan

Owner, Loadshift

TheOnlineCo. LinkedIn strategy is like a silent assassin that's just working away in the background and then all of a sudden you feel the presence of exposure to new clients and existing clients commenting on the marketing and advertising that is trolling out, then you realise how well it works!

Evan Graham

Managing Director, Limcora

A great mix of up the minute use of technology so that we are seen in all the right places with a good old-fashioned marketing strategy that ensures all the activity is underpinned by careful thought. You are also super friendly and responsive, which makes dealing with you a pleasure. Thanks guys and well done!

Dr. Paul Donovan

The Change Company

SEO Case Studies – SEO Strategies that Work!

SEO is a complex undertaking with several potential strategies to focus on. Each business is different from all others. Your business may have many competitors – locally, nationally or worldwide. Not all SEO strategies will work equally for all businesses.

Sometimes a focus on building local landing pages is the best way to bring in that valuable local traffic. Another site may fare better with a focus on high quality blog article writing and content creation.

We’ve seen that most sites see substantial SEO benefits after technical issues have been addressed. Site re-structuring / siloing, speeding up page load speeds, fixing bad / inefficient coding, integration of schema microdata, etc. all have strong SEO benefits.

Below are some examples of our successful SEO work.

OUR SEO CASE STUDIES

This client has an eCommerce store with hundreds of products that were setup with a site structure that was not optimised for SEO. Although the products had been ‘categorised’, they all sat under the common ‘/shop/’ slug in the URL.

After implementation of our unique SEO optimised site structure, we saw a dramatic increase in organic visits to their website and also an increase in goal completions.

The SEO optimised site structure went live on the site October 15, 2019. As a result, you can see a steep and steady rise in organic traffic and impressions from that point on. (Click on the 1st image for a detailed graph)

To further illustrate the improved organic performance after implementation of the SEO optimised site structure, this graph from Analytics shows a 71% increase in organic traffic when compared to the previous period of the same length. There was also a 142% increase in eCommerce interactions and a 743% increase in revenue! (Click on the 2nd image for a detailed graph)

The 3rd image shows amazing organic SEO growth comparisons year on year.

SEO Case Study # 1 - Organic Traffic & Impressions Improvement After Site Structure Implementation
SEO Case Study # 1 - Organic Traffic Improvement After Site Structure Implementation
SEO Case Study # 1 - Organic Traffic Improvement After Site Structure Implementation Year On Year

71% Organic Traffic Growth in 2 month period after Site Structure / SEO silo implemented compared to previous 2 months

142% Increase in eCommerce Interactions in 2 month period compared to previous 2 months

743% Increase in Revenue in 2 month period compared to previous 2 months

72% Organic Traffic Growth & Massive Increase in Revenue in 2 month period compared to same period in the previous year

We had been pursuing a strong content creation SEO strategy for this client which included:

  • Reviewing old blog articles and consolidating out-dated and / or redundant content
  • Re-launching & re-optimising old content with updated information and improved layouts / user experience
  • Writing 2 new optimised articles per month using our unique method to target Featured Snippets on Google

As a result, we saw some stunning improvements.

The first graphic (click to view) shows that results have been amazing with a 25% increase in organic traffic when comparing the 3 months between March 24, 2020 – June 23, 2020 to the same period in 2019. There was a stunning 8200% increase in organic goal completions as well!

You can see in the second graphic from Search Console clearly shows a drastic increase in organic clicks and impression when comparing a 3 month period in 2020 vs the same period in 2019.

The last graphic shows improvements over a 16 month period. You can see the dip in traffic during the COVID-19 shutdown and then a drastic rebound in April, 2020.

We saw a big increase in Google choosing our articles as Featured Snippet answers to questions (there’s no graph for that, or we’d show it here!). It is our belief that in April, 2020 Google gave more authority to our client’s site. This was due to the quality of the content we produced in combination with more social shares and backlinks generated from that content.

It should also be noted that we had implemented an SEO optimised / siloed site structure for this client in late-2018 which helped produce a good result.

Analytics Organic Traffic Goal Completions Increase Last 3 Months Compared To Previous Year
Organic Traffic Impressions Increase Last 3 Months Compared To Same Period Last Year
Organic Traffic Impressions Increase Over 16 Months

8200% Increase in Goal Completions in 3 month period compared to previous 3 months

177% Increase in Organic Traffic in 3 month period (2020) compared to same 3 months in previous year (2019)

25% Organic Traffic Growth in 3 month period after content updated and re-launched compared to previous 3 months

102% Increase in Organic Impressions in 3 month period (2020) compared to same 3 months in previous year (2019)

This client had a website that we had been doing SEO work on for awhile. The company went from being Australia-based to wishing for a global presence. They changed their domain from a ‘.com.au’ to ‘.global’ in late 2019.

To make this switch successfully, we worked to ensure that all of the titles and meta descriptions we had put into place were copied over to the corresponding pages on the new site. We also ensured that pages / URLs + from the old domain and website were redirected to the relevant URLs on the new domain and website.

The old website was using a CMS that was challenging to work with and we advised the client to rebuild the website using WordPress. This way we could implement an optimised site structure and work more effectively on SEO.

In the first graphic (click to view) we can see that after the new site / domain went live, there was no dip in traffic (after October 8, 2019). Over time we saw a 9% increase in organic traffic. There was a huge 475% increase in organic goal completions as well. You can see that the bounce rate also fell back nearly 11% and the session duration increased by nearly 50%.

The 2nd graphic shows similar stats when comparing a recent 3 month period to the same 3 month period in the previous year. A 9% increase in organic visits and 536% increase in organic goal completions. Bounce rate also fell back and session duration also improved.

UX is Important for SEO

Bounce rate and session duration are a testament to the importance of User Experience (UX) to SEO. The new website delivered the information in a more visually appealing format + the new site structure helped site visitors navigate more easily. An improved site structure also provided more clarity to Google around the different topics of the website. This resulted in better ranking for terms in the search results.

The 3rd graphic shows the organic results from a recent 3 month period for the .global domain and compares them to the results from the same period in the previous for the .com.au domain.

Analytics Organic Traffic And Goal Completions Increase - 8 Month Period After New Site Went Live Vs Same Period Previous Year
Analytics Organic Traffic And Goal Completions Increase - Last 3 Months Vs Previous Year
Compare Organic Visits And Impressions From Recent 3 Month Period On .global Domain Vs. Same Period From Previous Year On .com.au Site

536% Increase in Organic Goal Completions in 3 month period after switching to new domain (.global) and Site Structure / SEO silo implemented compared to previous 3 months.

9% Organic Traffic Growth in 3 month period compared to previous 3 months and also when comparing 8 months after domain extensions change (to .global) and Site Structure / Silo implementation compared to the same 8 month period in previous year.

11% Bounce Rate Decrease in 3 month period compared to same 3 months in previous year.

50% Increase in Session Duration in 3 month period compared to same period in the previous year

Much like case study # 2, we had been pursuing a strong content creation SEO strategy for this client.

Many blog articles had been previously written that had similar or outdated content. Our strategy was to consolidate the similar content to fewer pages – down to one page where possible. We also worked on updates to old content to reflect current data and information.

An important part of this work was to improve the User Experience (UX) on older content and re-launch old articles we had improved. We did this in coordination with Social Media announcements of each ‘new’ article. ‘Social Shares’ appear to have driven many new visits to the site which Google considers for SEO. Pages or articles with high popularity on Social Media platforms like Facebook, Instagram or LinkedIn rank higher in search results. These may be ‘nofollow’ links which prevent your page from getting ‘link juice' from the Social Media site. However, Google pays attention and notices when an article is getting a lot of visits and shares and will reward those that stand out.

We also wrote 1 – 2 new articles per month that were written to target Featured Snippets on Google. This strategy was very successful! As a result, in mid-May we saw a dramatic and consistent increase in organic traffic from that point on. (click on the 1st graphic to see these stats pulled from Analytics)

The second graphic shows a 211% increase in organic traffic when comparing the last 3 months to the same three months in the previous year. You can also see a 142% increase in organic impressions.

Organic Traffic Increase Over 1 Year Period After Content Re-launch And UX Improvements / Pursuing Featured Snippets
Organic Traffic Increase Comparing Last 3 Months (2020) To Same Period Last Year (2019) After Content Re-launch And UX Improvements / Pursuing Featured Snippets

111% Organic Traffic Growth in 3 month period compared to the same period last year after content re-launch / UX improvements & pursuing Featured Snippets strategies.

43% Increase in Organic Impressions in 3 month period compared to same period last year.

What Our Clients Have To Say

Rated 5 out of 5 stars based on 55 customer reviews.

  • I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.

    Paul Mallison Avatar
    Paul Mallison
    1 month ago

    Quick response to my initial email. Follow-up meeting happened within a few days, answering all my questions. Looking forward to working with these guys - super professional.

    Lyndie Leviston Avatar
    Lyndie Leviston
    1 month ago

    The Google Ads webinar was full of good and practical value. Thanks to April and Haidi for taking the time to actually run a live webinar!! It's rare to see companies doing this for free nowadays.

    Karina Rodriguez Avatar
    Karina Rodriguez
    1 month ago

    Cafe Supplier Avatar
    Cafe Supplier
    2 months ago
  • Signed up for one of their free workshops, learned a lot of valuable information for my business! Very professional and responsive to questions participants had in the group. Looking forward to more w... read more

    Elisha Deep Avatar
    Elisha Deep
    2 months ago

    These guys are amazing! I have attended a number of their free workshops and have honestly learnt so much. They break down the principles into simple terms for everyone to understand and all the facil... read more

    Jolene Janzen Van Nieuwenhuizen Avatar
    Jolene Janzen Van Nieuwenhuizen
    3 months ago

    Great presentation and very informative. Looking forward to more webinars.

    Livia Janovics Avatar
    Livia Janovics
    3 months ago

    Real luxury marketing tools. The marketing tools/ content shared in this workshop is shaping businesses on Facebook. Thankyou!

    Sonia Cotroneo Avatar
    Sonia Cotroneo
    3 months ago
  • My business partner and I had very little knowledge (or experience) with google ads, and Heide and co provided a really good overall snapshot of how they work, right from how to generate search terms,... read more

    Amazing Skin Avatar
    Amazing Skin
    3 months ago

    Heidi gave a very professional and informative presentation on how to create a Google ads campaign. I feel much more able to do this for myself and would also recommend OnlineCo's services to anyone ... read more

    Caroline Fraser Avatar
    Caroline Fraser
    4 months ago

    The workshop on Instagram helped me understand the key features and how to use Instagram effectively. Will definitely implement the strategies. A timely webinar!

    Sandhya Sunil Avatar
    Sandhya Sunil
    4 months ago

    This is the 2nd time I've had the pleasure to use The On Line Co. They have been very informative and I've learnt a lot in only 2 sessions. I plan on furthering my skills with them. Well done. Im very... read more

    Renole Robinson Avatar
    Renole Robinson
    4 months ago
  • I learnt so much from todays lesson on Google Ads! It was fantastic!

    Georgia Parnwell Avatar
    Georgia Parnwell
    4 months ago

    Was professional but fun at the same time, Found presenter well spoken too.

    kelly schofield Avatar
    kelly schofield
    4 months ago

    April and the team delivered an outstanding Google Ads Campaign workshop sharing their knowledge on how to set up and execute high converting Google Ads. I left the one hour workshop feeling confident... read more

    Michelle Sheffield Avatar
    Michelle Sheffield
    4 months ago

    Attended their free online facebook training. It was really good and gave some great insights.

    Debbie Jones Avatar
    Debbie Jones
    4 months ago
  • Daniel Mpamaugo Avatar
    Daniel Mpamaugo
    5 months ago

    Really helpful in aiding newcomers to social media, advertising and digital marketing in small to medium businesses. Great content and courses!

    Carina Johnson Avatar
    Carina Johnson
    5 months ago

    Participated in an on-line meeting and was very impressed with the execution, clarity and professionalism of the event. Great work.

    Sunil Bhakri Avatar
    Sunil Bhakri
    6 months ago

    Thank you for the Google ads workshop. It really helped to give me some structure and also learn how it all works! Heidi, it was great!

    Lyndy Lou Avatar
    Lyndy Lou
    6 months ago
  • Christie has bubbly personality which made the zoom call meeting more fun and interactive.

    Heidi Yi Avatar
    Heidi Yi
    6 months ago

    Great Workshops! Thank you!!

    North Shore Cleaning Group PTY LTD Avatar
    North Shore Cleaning Group PTY LTD
    6 months ago

    The team at The Online Co are professional yet fun to communicate with. Thanks for a great experience.

    Sam Ng | Seals HQ Avatar
    Sam Ng | Seals HQ
    6 months ago

    I did a free Instagram workshop and it was full of useful strategies that have really inspired me to implement immediately! Thank you for your generous sharing.

    Lynda Harding Avatar
    Lynda Harding
    7 months ago
  • It’s hard as a mum in small business to do everything! The workshop was helpful and I received some valuable information on how to get my social media working better for my business. Thanks so much fo... read more

    Debbie Kassis Avatar
    Debbie Kassis
    7 months ago

    I can't even tell you how amazing these guys are, they go above and beyond and have an incredible work ethic. Absolutely can't recommend them enough!

    Kylie Sultana Avatar
    Kylie Sultana
    7 months ago

    Joni provided so many tips I can actually use to build my business on Instagram. Thank you

    Michelle Kirby Avatar
    Michelle Kirby
    7 months ago

    Great team who are very helpful.

    MadMatt 4wd Avatar
    MadMatt 4wd
    7 months ago
  • Thank you for offering free training to small businesses, much needed during these crazy times!

    Abz Kam Avatar
    Abz Kam
    7 months ago

    Attended some really great marketing sessions recently with them. Learnt heaps about using Facebook and Instagram for content creation and growing our business presence.

    Micheal Anderson Avatar
    Micheal Anderson
    7 months ago

    Thank you Joni and April for a great (free) workshop on Facebook Posting. In the current climate, it is so wonderful to see such generosity in sharing your knowledge and experience. The workshop was... read more

    Sally Fr Avatar
    Sally Fr
    7 months ago

    Great strategic advice. Friendly and human 🙂

    Craig Anderson Avatar
    Craig Anderson
    8 months ago
  • I've noticed James engaging posts on LinkedIn. After commenting on a post, James sent me a message back.

    He generously offered for one of his team to connect with me so I could ask a few questions a...
    read more

    Deborah Ricketts Avatar
    Deborah Ricketts
    8 months ago

    Thank you The Online Co for a great (free) workshop on Facebook Posting. In the current climate, it is so wonderful to see such generosity in sharing your knowledge and experience. The workshop was ... read more

    Sally Fr Avatar
    Sally Fr
    8 months ago

    Good and professional gave me some good and very useful content

    Education FX Avatar
    Education FX
    8 months ago

    TheOnlineCo are outstanding. Friendly, upfront and incredibly helpful I would recommend James and his team to help you grow your business no matter what stage you are at. Quality all the way.

    Geoff Young Avatar
    Geoff Young
    8 months ago
  • Excellent service!

    Timothy Fragogiannis Avatar
    Timothy Fragogiannis
    8 months ago

    Christie was very knowledgeable about Social Media marketing, and was a huge help to our team! Top notch!

    Joel Balyeat Avatar
    Joel Balyeat
    8 months ago

    Amazing personalised service! A digital marketing agency that really cares about their customers. Highly recommended!

    Jovana - Bumper Leads Avatar
    Jovana - Bumper Leads
    10 months ago

    Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.

    Brett Monaghan Avatar
    Brett Monaghan
    2 years ago
  • Web traffic and interactions have gone up, it's been such a great journey working with TheOnlineCo, and the results speak for themselves... so much that we have asked them to do more! Easy to work wit... read more

    Audrey Barucchi Avatar
    Audrey Barucchi
    2 years ago

    James and the team are so easy to work with. They are patient, not pushy on the sale, explain things really well, get back to you on time, stay up to date with the latest trends and feed that informat... read more

    Michael Jeffrey Avatar
    Michael Jeffrey
    2 years ago

    James and the team are so easy to work with. They are patient, not pushy on the sale, explain things really well, get back to you on time, stay up to date with the latest trends and feed that informat... read more

    Michael Jeffrey Avatar
    Michael Jeffrey
    2 years ago

    April and James from TheOnlineCo know their trade. It's been a charm working with them - great communication and outstanding results. They respond timely, are very helpful and are able to explain what... read more

    Adrian Tobisch Avatar
    Adrian Tobisch
    2 years ago
  • Great people who cut through the jargon and provide realistic, easy to understand strategies to all levels of business. I've dealt with many digital agencies and most try to 'dazzle' you with fancy t... read more

    Victoria Wright Avatar
    Victoria Wright
    2 years ago

    Great people who cut through the jargon and provide realistic, easy to understand strategies to all levels of business. I've dealt with many digital agencies and most try to 'dazzle' you with fancy t... read more

    Victoria Wright Avatar
    Victoria Wright
    2 years ago

    Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.

    Brett Monaghan Avatar
    Brett Monaghan
    2 years ago

    I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.

    Paul Mallison Avatar
    Paul Mallison
    2 years ago
  • We have been working with The OnlineCo for nearly a year now and our experience has been great! The team at OnlineCo are professionals, results driven and proactive. They are always available to respo... read more

    Ann Chan Avatar
    Ann Chan
    3 years ago

    Very professional outfit - They are are methodical in working through my SEO issues.

    Tim Hart Avatar
    Tim Hart
    3 years ago

    Great team, professional service and great results! Online Co have performed wonders with our SEO campaign and they are an overall pleasure to deal with. Would highly recommend them to any business!

    Chrissy M Avatar
    Chrissy M
    3 years ago

    The team at the OnlineCo. What can I say ....................... They are awesome!! Four things spring to mind when I think of them. * Professional Service * Friendly guys * Patient with me ..... when... read more

    Dave Ferguson Avatar
    Dave Ferguson
    3 years ago
  • Robert Costigan Avatar
    Robert Costigan
    3 years ago

    The best SEO in the market

    Patrick Jacob Avatar
    Patrick Jacob
    3 years ago

    Harrison (Harry) PARNWELL Avatar
    Harrison (Harry) PARNWELL
    3 years ago
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