About Us

Our Story | Our Expertise | Our Team

Welcome to TheOnlineCo,

I’m James Parnwell, Founder and Managing Director of TheOnlineCo.

It’s 2009…. I am at an interesting juncture in my life. After experiencing some challenging years, closing a previous business, welcoming our third child into the family with another on the way, I found an opportunity to venture into digital marketing.  I completed my marketing degree in the 90’s where marketing was tv, radio print, billboards, etc… Little did I know that marketing would make an interesting shift….. Enter the digital marketing age – where most marketing efforts could be measured.  This immediately piqued my interest for testing and data driven marketing activities. And so, TheOnlineCo was born.

TheOnlineCo. began to grow and I realised, that this industry offered me an unexpected gift… a flexible work-life balance.  As a passionate family man, I had often regrettably worked late into the night in my previous roles.  However, I now had an opportunity for flexibility, allowing me to work hard while still being able to spend time with my family.  As we grew and we brought on team members, I discovered that this flexibility was a gift I could also extend to them. It became clear to me, that if people can do the things they love and spend time with the people they love, they end up enjoying their jobs and perform better—a true win-win situation.

This is when we introduced family as one of our values. We learned that a healthy workplace with work-life balance is a privilege, everyone gets to share, however, this is earned by looking after our clients well.

James Parnwell

As we grew, we realised how crucial our partnership with our clients is. They needed us to bring clarity to their marketing, and we needed to help them continue growing. The performance of our campaigns and the quality of our work was making a significant difference.  These values are mutually dependent—if one falls, they all fall.

During the COVID-19 pandemic, we saw an opportunity to help hundreds of small businesses struggling to stay afloat. By giving away our intellectual property and time to support them, we added generosity to our values. We now constantly ask, “How can we help?”

Today, we are a strong mid-sized agency servicing high-quality clients with high-quality work, all grounded in the strategic planning piece we developed over the last 10 years called the Digital Marketing Playbook.

We’ve found a unique way to provide a mature and sophisticated service that makes a difference for our clients. Our story is still being written, and we’d love you to be a part of it.

The Digital Marketing Playbook sets up your business for success

To achieve success in your Digital Marketing, follow the ancient strategic framework of Sun Tzu: start with strategy, move to tactics, and finish with execution. In the first month, we perfect your strategic plan, then select the best tactics for your business, and execute them consistently.

Strategy

  • Client Persona/s
  • Points of Difference
  • Competitor Analysis
  • Path to Purchase

Tactics

  • Search Strategy (Paid & Organic)
  • Social Media (Paid & Organic)
  • Email Strategy
  • Website and Creative

Execution

  • 12 Month Execution Plan
  • Budget Recommendations
  • Key Metrics
  • Setup Activities
Speak With An Expert

our people

Meet Our Team

A dynamic team of experienced individuals, ready to bring their skillset to your marketing

  • James Parnwell - Managing Director

    James Parnwell

    Managing Director
    B.Com (Mktg) | Exec MBA Candidate

    James is the founder and Managing Director of TheOnlineCo. In 2009, James decided to use his business background and degree in Marketing to hit the digital world of online marketing.  From that time, his strengths of being a strategic and forward thinker have been used across all aspects of our business as well as our client’s business’.  With a natural creative flair and bent for relationship, James pursues integrity and all things true and honest!

    Outside of TheOnlineCo.
    James loves to cook, especially anything over a fire, loves to camp, read and spend time with the family

  • April Parnwell - Operations Manager

    April Parnwell

    Business Manager

    April is the General Manager of TheOnlineCo. April brings to the table many years of experience working with people. Whether it be with our clients or with our staff, April likes to be connected. The other side of April’s position involves working on the workflows and systems of the business as well as HR.

    Outside of TheOnlineCo.
    April loves to spend time with people, loves singing, camping, the beach, holidaying anywhere family is and walking the pooches.

  • Belinda - Strategic Manager

    Belinda

    Operations Manager

    Belinda is our Strategic Manager. With a degree in Organisational Leadership and a wealth of experience in management roles across various industries throughout her career, Belinda offers broad experience in business development, strategy, engagement, project management and operational structure. Belinda enjoys seeing her clients and colleagues thrive and take new ground, and is always looking for growth opportunities.

    Outside of TheOnlineCo.
    Belinda enjoys a good laugh, loves to spend time with friends and family, and unashamedly enjoys a good TV series binge!

  • Rich Brown - SEO Manager

    Rich Brown

    SEO Manager

    Rich has 20 years of experience in web development that has led him on a journey to becoming a highly skilled SEO Manager. With a love of learning how to make things work and an inquisitive nature Rich has a great ability to implement SEO strategies to a bigger picture to getting our clients ranking for the designated keywords. He is thorough, methodical and skilled.

    Outside of TheOnlineCo.
    Rich is an avid songwriter and guitarist. He was also a baker in his previous life.

  • Heidi Jones - SEM Team Leader

    Heidi Jones

    SEM Manager

    Heidi has been a SEM specialist for TheOnlineCo for 10 years. Heidi is certified across all areas of Adwords and has great capacity to massage the workings of campaigns so that they hum and sing. She manages a team of specialists to get the greatest ROI for our clients.

    Outside of TheOnlineCo.
    Heidi loves to bake yummy treats, sing, dance, play guitar and drums (terribly) and enjoy some fresh air taking walks with the family.

  • Jan-Giffen-TheOnlineCo.

    Jan Giffen

    Head of Digital Strategy
    B.Bus (Mktg) | GradDipMgt | MBA Candidate

    Jan is the Head of Digital Strategy here at TheOnlineCo. With a Graduate Certificate in Business Management and Marketing, Jan has a wealth of experience in both facets, working brand-side and in agency. She values getting to know our clients’ businesses and industries, to best position them in the digital marketing landscape. Staying across the numbers, she loves to drive results and see our clients grow with research and genuine strategy.

    Outside of TheOnlineCo.
    Jan loves to spend time with her family and friends. If there is water, Jan and her water loving dog will be there!

  • Tamar Webster - SEO, SEM & Facebook PPC Specialist

    Tamar Webster

    SEO, SEM & Facebook PPC Specialist

    Tamar has been working in our team since 2018. Since starting with us she has completed her Bachelor of Media, in which she majored in Public Relations and Social Media with added marketing units. She is hardworking, organised, responsible and driven. Tamar is now an accomplished SEO, SEM and Facebook PPC specialist who succeeds in all she does. We love having her on our team.

    Outside of TheOnlineCo.
    Tamar enjoys playing piano, drinking copious amounts of coffee, long road trips and (enthusiastically) supporting her favourite AFL team.

  • Gladys Labsan - Content Specialist

    Gladys Labsan

    Content Specialist

    Gladys is one of our brilliant digital content writers here at TheOnlineCo. With many years of professional writing experience, Gladys engineers content that inspires Google, generating brand awareness and valuable leads through organic search. She is a creative soul who brings both vibrant energy (think rock music!) and thoughtful detail to her work as a writer, portrait and mural artist.

    Outside of TheOnlineCo.
    when Gladys isn’t creating, she enjoys cruising to the beach with her family. An avid reader who enjoys mysteries and thrillers, she also loves a good mind-bending movie or TV series while indulging in cake and cookies.

  • Tia-Burton-TheOnlineCo.

    Tia Burton

    Strategic Manager

    Tia is a Strategic Manager here at TheOnlineCo. Fuelled by a passion for people and the transformative power of digital marketing, Tia thrives on helping clients navigate the ever-evolving landscape of online engagement, and is committed to fostering long-term success.

    Outside of TheOnlineCo.
    Tia delights in spending time with her family and friends, relishing spontaneous camping adventures, playing soccer for her local club, nurturing her creative passions, and supporting her local community through various initiatives.

  • Orlando Tan - SEO and Web Dev Specialist

    Orlando Tan

    SEO and Web Dev Specialist

    Orlando is a highly skilled and experienced front-end web developer with a Bachelor of Science in Information Technology. With over 8 years in the industry, he has a solid background in developing engaging and user-friendly websites, with expertise in SEO, specifically in onpage and technical aspects, that has allowed him to deliver optimal results for clients.He is passionate about exploring different web development platforms, and finding creative solutions to apply SEO best practices to these platforms.

    Outside of TheOnlineCo.
    Orlando enjoy spending time with his family, especially his two kids. He also loves watching movies and listening to music as a form of relaxation and rejuvenation.

  • Harry Parnwell - SEM Specialist

    Harry Parnwell

    SEM Specialist

    Harry is one of our SEM Specialists who is the perfect fit to our team. His attention to detail and his creativity is what really sets him apart to work at best of his ability. He is strategic, result driven and passionate about getting the best possible outcomes for campaigns. We value his positivity and determination to complete every job to a high standard.

    Outside of TheOnlineCo.
    Harry loves all things music. Whether it is picking the key of his favourite song or creating something new from scratch, Harry is always well immersed in the music world. He also loves being with friends and family and playing his favourite computer game in his spare time.

  • Georgia Parnwell - Administrative Assistant

    Georgia Parnwell

    Administrative Assistant & Content Specialist

    Georgia works as our Administrative Assistant here at TheOnlineCo. She diligently works at supporting the team administratively. Her love of organising and planning helps her complete each task with positivity, to ensure that everyone has what they need.

    Additionally she also is one of our Content Specialists working in organic social media as well as being one of our Content Writers. She loves the creative process of both of these tasks and enjoys the challenge of working with different clients that require different things. She has also recently completed a Diploma in Business which adds to her skill set and helps her support TheOnlineCo. better.

    Outside of TheOnlineCo.
    Georgia loves to go to the local cafe, spend quality time with family and friends, sing and write songs and of course, enjoy a solid TV show.

They took the time to ask the right questions engaging in a comprehensive discovery process to work out the principal motivators of our firm’s development. Specifically, they diligently discerned our organisational identity, our core values and delineated the messages we intended to convey to prospective clients. The marketing playbook they drafted for us was thorough and encompassed an extensive analysis of our market providing strategic options of how we can better communicate our core values. This invaluable assistance through our rebrand strategy cannot be understated. They are continuing to help us discover what options are available to better communicate who we are to potential clients and show them how we can effectively serve them in our calling to deliver Just Redemptive Outcomes.

Tim Whincop, Director - Vocare

They’re flexible, they listen, and they communicate exceptionally well. I can pick up the phone or send an email and I get a response immediately. I also appreciate the fact that the people I spoke to during the onboarding process and the decision-making process are the people we work with. With other marketing companies you often speak to the salespeople and then once the sale is done, you never speak to them again. You don’t know anything about the people doing the work and you don’t have a relationship with them. With TheOnlineCo, the people that were involved in the onboarding, are the people that we are now dealing with as we work to build our business. This is quite unique. Buying anything is an emotional decision and I’m a little bit old school, but people buy from people they like. And I really like the team at TheOnlineCo

Matthew Perrier, CEO - photoSentinel

TheOnlineCo.’s ‘Digital Marketing Playbook’ process is powerful. As a Director of Zedu Ultrasound Training, I’ve experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer.

The Playbook has not only boosted our online visibility but also significantly increased our engagement and conversions. The personalised guidance and clear roadmap provided by TheOnlineCo.’s team of professionals have proven invaluable in maximising our digital presence.

If you’re seeking a comprehensive and results-driven digital marketing solution, guided by a team that will grow to become friends, look no further than TheOnlineCo.

Michael Duncan, Director - Zedu Ultrasound Training

Working with TheOnlineCo. team has been one of the most encouraging and specialised services I have experienced. The process of providing a digital playbook for our company was outstanding and I would highly recommend that anyone seeking to build their digital platform scope take the time to invest in the Digital Marketing Playbook process with James and his team.

From initial discovery conversations to massaging the final details, the experience was seamless and solely focussed on providing a unique and targeted approach to our individual needs as a client. We were absolutely blown away with the level of detail, accuracy, heart and investment into understanding our business’s goals, needs and areas of development and growth and providing it to us in a professional playbook presented in a simple and yet professional feedback session.

If you are considering TheOnlineCo. for your future endeavours I cannot stress enough, you will not regret it! 

Kayleigh Alexandre, Creative Content & Branding Manager – HC

If you are thinking about doing the Digital Marketing Playbook with James and TheOnlineCo. team – do it! You won’t be disappointed. 

The playbook process started with an initial exploration meeting and it was clear to me during that meeting that this was an hour of time well invested! James and his team had clearly done their research prior to our meeting as they came prepared with questions specific to our business and industry. 

The playbook was then presented by the team in our next meeting and I have to say I thought it was fantastic. This document is over 70 pages long and covers everything from my competitors, to our brand voice and values, a really in-depth story of our target markets (this is the part I really liked) and then the strategy and tactics to execute. 

It is quite an amazing document and one that I highly recommend you do if you need to get your digital marketing strategy and execution sorted. 

Michelle Blicavs, Australian Consulting Surveyors

The Digital Marketing Playbook process was quite simply exactly what my business needed. Not only did it take a deep dive into who my ideal clients are and their needs and wants but it also outlined very clearly what marketing activities needed to be done and when to achieve my business goals. On top of that, TheOnlineCo. team looked at my website and branding and assisted with making the necessary changes in these areas as well.

If you have been considering working with a digital marketing agency you need to speak with James and TheOnlineCo. team, they invest in their clients’ businesses and it shows in the work they do and the results they achieve. 

Micheal Anderson, Aurora Wealth

TheOnlineCo. team were very professional and thoroughly committed to understanding our business from the start of our marketing journey. They took the time and created a very detailed and informative analysis of our competitors, helped us to understand our avatar and our customer story.  

From there they provided us with very detailed strategies and recommendations for us to meet our business goals. The overall process was a great experience and they delivered on everything we had expected and more, this gave us the confidence to move forward with our marketing plans. 

Michael Mackie, Business Manager - Speak About Speech
Our Philosophy

We bring clarity to businesses marketing efforts that helps them reach their business goals. With the help of our Digital Marketing Playbook, we can deeply learn about your business and customers and create campaigns that deliver results in an ever changing marketplace. We aim to build long term partnerships with our clients and it gives us great satisfaction to stand with businesses as they reach their goals because of our partnership.

Our Core Values

Partnership

At TheOnlineCo. we care about our clients’ businesses. We started in 2009 and still have some of our very first clients working with us. It’s no surprise that these are also some of the highest performing campaigns we manage. We place a high value on positive communication, transparency and integrity. We actively look to form long-term mutually beneficial partnerships. We love watching our clients’ businesses grow and thrive.

Family

At TheOnlineCo. we care for each other. We understand that life can be challenging in and out of work. We endeavour to create an environment that gives people the flexibility to manage their work and life balance. This has meant that team members have been able to navigate health and family issues as well as many other personal circumstances whilst giving their very best at work. Healthy people lead to a healthy workplace which translates into outstanding quality work.

Performance

At TheOnlineCo. we care about the performance of our campaigns. We implement world class strategies to achieve the highest results for our clients. We have developed robust systems of accountability to rigorously monitor, optimise and continually improve our campaigns. Our people place high value on their technical skill and implement continuous improvement through training and innovation.

Generosity

At TheOnlineCo. we care about being generous. We choose to be generous with our words, our time and our finances. We look to create ways to give our expertise to people and businesses that cannot afford our services. We believe that marketing predicated on genuine, big-hearted generosity is like sowing an abundance of seeds, it creates an abundant harvest and an environment of prosperity.

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