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Digital Marketing

Are you invisible in
AI search results?

Most businesses have invested in SEO. But if ChatGPT, Perplexity,
or Claude can’t find or recommend your business, you’re missing
potential customers before they ever visit your website.
This audit shows you exactly where you stand

Ready to go?

AI Optimisation Audit

$1,400

+ GST | One-off engagement

WHAT YOU GET

A prioritised report that tells you what to fix, in what order, and why it matters
A clear action plan as your starting point
60min strategy session

SCOPE COVERS

AI visibility gap
Site structure & navigation
Keyword strategy
Content strategy
Backlink health
Technical SEO implications

TheOnlineCo.’s ‘Digital Marketing Playbook’ process is powerful. As a Director of Zedu Ultrasound Training, I’ve experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer.

The Playbook has not only boosted our online visibility but also significantly increased our engagement and conversions. The personalised guidance and clear roadmap provided by TheOnlineCo.’s team of professionals have proven invaluable in maximising our digital presence.

If you’re seeking a comprehensive and results-driven digital marketing solution, guided by a team that will grow to become friends, look no further than TheOnlineCo.

Michael Duncan, Director - Zedu Ultrasound Training

The problem

Search has split in two. Most companies are only optimising for one half.

Your customers aren’t just using Google anymore. They’re asking ChatGPT for recommendations, using Claude to research solutions, comparing providers in Perplexity and reading Google’s AI Overviews before they click a single link.

If your content isn’t structured for AI citation, you’re invisible in that half of the conversation. And your competitors are building that authority right now.

The opportunity to establish AI visibility is still open, but it won’t stay that way. The businesses that become trusted sources in AI search tomorrow are the ones investing in their online presence today.

Using Data for Smarter Marketing Decisions

Audit scope

Six areas. Every one connected to
your sales pipeline.

This is not a checklist audit. Each area is examined for commercial opportunity, what’s costing you visibility, leads, and revenue.

Site Structure & Navigation

Navigation clarity, information architecture, and crawlability, covering both how users and search engines experience your site.

Keyword Strategy

What you’re currently ranking for, what your ideal customers are searching for, and where the commercial keyword opportunities exist within your industry.

Content Strategy

Content quality, topical authority, and gaps with specific focus on what AI tools need to cite your site as a credible clinical source.

Backlink Health

Link profile quality, domain authority signals, toxic or low-value links, and opportunities to strengthen your website’s authority through high-quality backlinks.

Technical SEO Implications

Page speed, indexation, schema markup, Core Web Vitals, and structural issues that hold back both rankings and AI visibility.

AI Visibility Gaps

How your brand and content appear — or don’t — in ChatGPT, Perplexity, and Google’s AI Overviews, with specific recommendations to close the gap.

What you get

Three clear deliverables.
No reports that gather dust.

Every output from this audit is designed to lead somewhere, to a decision, an action, or a conversation about what comes next.

A Prioritised Report

A Prioritised Report

A written report that tells you what to fix, in what order, and why it matters for your pipeline. Not a dump of technical issues, a ranked action plan tied to commercial outcomes.

60 Minute

A 60-Minute Strategy Session

A senior strategy session to walk through the findings together. You’ll leave knowing exactly what the biggest opportunities are and what addressing them looks like in practice.

A Clear Action Plan

A Clear Action Plan

A structured starting point that maps out the next steps, sequenced logically so your team (or ours) can move from findings to execution without losing momentum.

Who this is for

Right for you if you recognise any of these.

This audit is designed for businesses that want to improve their visibility across Google and AI-powered search—not those looking for quick wins or automated reports.

You’re ranking on Google but not growing
Traffic looks okay but enquiries aren’t moving. The issue is often a keyword strategy misaligned with buyer intent or AI visibility your competitors have already started building.
You don’t know if you appear in AI results
Most companies have no baseline for AI visibility. This audit gives you that baseline and a clear picture of how to improve it.
You’re launching a new product or service
Launching without auditing your current foundation is expensive. This is the fastest way to identify what’s holding you back before you scale spend.
You suspect your content isn’t working hard enough
Great content should build trust, answer questions and drive enquiries. We’ll identify what’s underperforming, why it’s happening and where the biggest opportunities lie.
You’ve had audits before that went nowhere
Most SEO audits produce technical reports. This one produces a prioritised commercial action plan built around what will actually move revenue
You’re entering a more competitive market
New competitors, new AI search behaviours, or new product categories all require a fresh look at your search position. This is where to start.

How it works

From booking to action plan in four steps.

No lengthy onboarding. No waiting six weeks for a report. This is built to move fast.

Step 1

Book & Brief

Fill in the form below. We’ll confirm your booking and send a brief questionnaire to understand your goals and context.

Step two

We Run the Audit

Our senior team analyses all six scope areas using a combination of specialist tools and manual review. Typically completed within five business days.

Step Three

Report Delivered

You receive your prioritised report, findings ranked by commercial impact, with clear recommendations attached to each.

Step Four

Strategy Session

We walk through the findings together in your 60-minute session. You leave with a clear action plan and no open questions.

Why TheOnlineCo.

We’ve been helping businesses grow online for over 17 years.

TheOnlineCo. is a Sydney-based digital marketing consultancy that helps businesses improve their visibility across Google and emerging AI search platforms. Every recommendation we make is practical, commercially focused and designed to deliver measurable results, not just improve rankings.

Our strategy is MBA-led and every project is delivered by experienced senior marketers. We’ve partnered with businesses across healthcare, medical devices, NDIS providers, professional services, construction, manufacturing, aged care and many other industries, giving us the experience to tailor our recommendations to your market, your customers and your goals.

MBA-led strategy and consulting
Dedicated senior marketing professionals
Specialists in SEO, AI optimisation and digital growth
Practical recommendations focused on business outcomes
Trusted by businesses across a wide range of industries

17+

Years in Business

Inforgraphic

96%

Client Retention

World

Global

Experience

Group

500+

Campaigns Delivered

Common questions

Before you book.

If your question isn’t here, call us on 1300 651 527 or use the form below.

Is $1,400 a fixed price?

Yes. $1,400 + GST is the fixed fee for the SEO & AI Optimisation Audit, regardless of website size. If your site is significantly larger or more complex than a standard SME website, we’ll let you know before confirming the booking.

How is this different from a free SEO audit?

Free audits are automated reports. They flag technical issues but don’t tell you what actually matters for your business or your industry. This audit is done by senior people who assess your website in the context of your industry and delivers a ranked action plan tied to commercial outcomes, not a PDF of red flags to decipher yourself.

Can this audit be tailored to my industry?

Absolutely. While we’ve worked extensively across healthcare and regulated industries, we’ve also partnered with businesses in construction, professional services, education, manufacturing, technology, retail and many other sectors.

Every audit is tailored to your business, your competitors and the way your customers search online.

What does the AI visibility assessment actually cover?

We assess how your brand and content appear across ChatGPT, Claude, and Google’s AI Overviews, whether you’re being cited, how you’re described, and what structural or content gaps are preventing you from appearing. You’ll get specific recommendations for closing those gaps.

How long does the audit take?

From confirmed booking to delivered report is typically five to seven business days. The strategy session is then scheduled at a time that suits you, usually within the following week.

Does this lead to an ongoing retainer?

It can, but it doesn’t have to. The audit stands alone as a complete engagement. If the findings reveal opportunities you’d like us to work on, we’ll discuss what that looks like. We won’t pitch you something you don’t need, if your current approach is solid in certain areas, we’ll tell you straight.

Stop guessing. Start growing.

Book your SEO & AI Optimisation Audit today and find out exactly where your
opportunities are.

Book your audit

Ready to find out
where you stand?

Fill in your details and we’ll confirm your booking within one
business day.

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