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Digital Marketing Playbook

Let us create a comprehensive marketing strategy and roll out plan tailored to your business and industry 

What is a Playbook and why is it important for your business?

We’ve all heard how important planning is, no matter what the scenario, and when it comes to marketing your products or services planning is key. The problem is that most people don’t really know where to start! You might know that you need leads, or perhaps more sales, but how do you get from there to actually SEEING those leads and sales come through the door?  

Just throwing some money at Facebook or Google ads can be superfluous if you don’t know how to implement it correctly, or even how everything works together. And what about your competition – do you know what they’re doing in that space? Plus, have you got your messaging, branding and voice correct to reach your target customer – assuming you know exactly who they are and what problem you solve for them. 

Yep, by this point most people glaze over and put planning for their marketing in the ‘too hard’ basket.  

Digital Marketing Playbook

Our comprehensive Digital Marketing Playbook, tailored to your business, will help you to understand:

  • Your position in your industry
  • The opportunities and threats unique to your business
  • Your brand voice
  • Your ideal customer and client persona
  • Search and Social Media strategies specific to your business
  • Other unique digital marketing opportunities specific to your business
  • A review of your homepage and suggested improvements to get more sales/leads
  • Budgets and Reporting

and so much more!

Not sure if this would be helpful for you? Here is what some of our Playbook Customers have said about it:

If you are thinking about doing the Digital Marketing Playbook with James and TheOnlineCo. team – do it! You won’t be disappointed.
The playbook process started with an initial exploration meeting and it was clear to me during that meeting that this was an hour of time well invested! James and his team had clearly done their research prior to our meeting as they came prepared with questions specific to our business and industry.

The playbook was then presented by the team in our next meeting and I have to say I thought it was fantastic. This document is over 70 pages long and covers everything from my competitors, to our brand voice and values, a really in-depth story of our target markets (this is the part I really liked) and then the strategy and tactics to execute. It is quite an amazing document and one that I highly recommend you do if you need to get your digital marketing strategy and execution sorted.

– Michelle Blicavs, Australian Consulting Surveyors

My experience with the play book was that it enabled me to really see that you had all thoroughly investigated every possible opportunity you could help with within my company. I could see time and care were taken to really understand what my needs could be and to review the main competitors in the market. I could foresee a plan forming that could be successfully implemented over the coming 12 months and that it was a living document that we could work together to steer in the right direction.

– Michelle Amor, Spiralz

The Digital Marketing Playbook process was quite simply exactly what my business needed. Not only did it take a deep dive into who my ideal clients are and their needs and wants but it also outlined very clearly what marketing activities needed to be done and when to achieve my business goals. On top of that, TheOnlineCo. team looked at my website and branding and assisted with making the necessary changes in these areas as well.

If you have been considering working with a digital marketing agency you need to speak with James and TheOnlineCo. team, they invest in their clients’ businesses and it shows in the work they do and the results they achieve.

– Micheal Anderson, Aurora Wealth

It was a fantastic presentation. I really Loved how the whole team was involved and delivered their respective pieces.

– Amy Graham, Limcora Plumbing and Drainage

Our Points of Difference

100% Local Team. Our entire team of highly experienced and efficient specialists are located here in Australia. We don’t outsource overseas.

No Lock In Contracts. We believe that our work should speak for itself so our marketing agreements are month to month.

Partnership Focused.  We highly value long-term partnerships and transparency. To this end we endavour to respond to all queries within 4 business hours and provide monthly video reports to explain your campaign performance.

No Cookie Cutters. We will work with you to discover what your unique business goals are and how to best achieve them with strategies personalised to your business.

Monthly Video Report. Not only will we give you the data on how campaigns performed over the past month, we will record a video of us explain it to you in laymans terms.

Best Practice Digital Strategies. We value education and invest in keeping our team up to date on current best practice digital strategies and methods of SEO, Google Ads and Social Media Marketing.

Solid Marketing Foundations. We are not solely reliant on the technology. All our strategies are based in sound Marketing principles and strategies. We focus on the people first (the business and the customers), and the technology to reach them second.

Playbook or Playbook Premium?

Keen to step it up another level? If you’ve got a new product or service, or even if your current products or services aren’t getting much traction, we can help you with real-world, real-customer learnings by testing the market.

With Playbook Premium, you’ll get all the standard (and brilliant) inclusions in our Digital Marketing Playbook, PLUS we’ll use Facebook Betatyping to test multiple messages, find the one that resonates the most with your market and then give you a comprehensive plan to move forward with.

PlayBook Digital Marketing strategy - premium

Partner With Us

Once you’ve had one of our Digital Marketing Playbooks created for you, you’ll receive an invite-only offer to become one of our Digital Marketing Partners.

This is an offer for us to be your full marketing department with technical experts who know the game, and work across a range of industries, and for much less cost than hiring a Marketing Manager or internal Marketing Department.

This also entitles you to get a Strategy Manager. Having a dedicated Strategy Manager for your brand ensures that all the material, all the copy, and all the technical work being done essentially gets funnelled through one touch point. This enables that person to make tactical connections, ensure there are no gaps and also allows you to ask any questions you may have but aren’t too sure where to look for the answer.

Strategy Management is about so much more than having a dedicated account manager. It’s about having a team member that is technically minded and skilled in all components of the business, which gives them insight into potentially game-changing opportunities, and then works with your business and the rest of the team to see those executed.

  • Strategic Management also includes:
  • Dedicated single point of contact
  • Monthly video reports
  • Quarterly milestone meetings with all involved department managers
  • On call support

Learn more about our process…

Our Areas of Expertise

Facebook

Google Ads

Technical SEO

Instagram

Google Display Network

Content Writing

LinkedIn

YouTube Marketing

Local SEO

LinkedIn Sales Navigator

Google Shopping

Back Linking

Need help with your digital marketing?

  • No need to be overwhelmed. We'll do it for you.
  • Too busy running your business to do marketing?
  • Seeking an agency with a great reputation?
  • Keen to work with professionals?
  • Looking for an agency you can trust?
  • Excited to start seeing great results?

What Our Clients Have To Say

Rated 5 out of 5 stars based on 56 customer reviews.

  • I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.

    Paul Mallison Avatar
    Paul Mallison
    7 months ago

    Quick response to my initial email. Follow-up meeting happened within a few days, answering all my questions. Looking forward to working with these guys - super professional.

    Lyndie Leviston Avatar
    Lyndie Leviston
    8 months ago

    The Google Ads webinar was full of good and practical value. Thanks to April and Haidi for taking the time to actually run a live webinar!! It's rare to see companies doing this for free nowadays.

    Karina Rodriguez Avatar
    Karina Rodriguez
    8 months ago

    Cafe Supplier Avatar
    Cafe Supplier
    8 months ago
  • Signed up for one of their free workshops, learned a lot of valuable information for my business! Very professional and responsive to questions participants had in the group. Looking forward to more w... read more

    Elisha Deep Avatar
    Elisha Deep
    8 months ago

    These guys are amazing! I have attended a number of their free workshops and have honestly learnt so much. They break down the principles into simple terms for everyone to understand and all the facil... read more

    Jolene Janzen Van Nieuwenhuizen Avatar
    Jolene Janzen Van Nieuwenhuizen
    9 months ago

    Real luxury marketing tools. The marketing tools/ content shared in this workshop is shaping businesses on Facebook. Thankyou!

    Sonia Cotroneo Avatar
    Sonia Cotroneo
    9 months ago

    Great presentation and very informative. Looking forward to more webinars.

    Livia Janovics Avatar
    Livia Janovics
    9 months ago
  • My business partner and I had very little knowledge (or experience) with google ads, and Heide and co provided a really good overall snapshot of how they work, right from how to generate search terms,... read more

    Amazing Skin Avatar
    Amazing Skin
    9 months ago

    Heidi gave a very professional and informative presentation on how to create a Google ads campaign. I feel much more able to do this for myself and would also recommend OnlineCo's services to anyone ... read more

    Carrie Fraser Avatar
    Carrie Fraser
    10 months ago

    Heidi gave a very professional and informative presentation on how to create a Google ads campaign. I feel much more able to do this for myself and would also recommend OnlineCo's services to anyone ... read more

    Caroline Fraser Avatar
    Caroline Fraser
    10 months ago

    The workshop on Instagram helped me understand the key features and how to use Instagram effectively. Will definitely implement the strategies. A timely webinar!

    Sandhya Sunil Avatar
    Sandhya Sunil
    10 months ago
  • I learnt so much from todays lesson on Google Ads! It was fantastic!

    Georgia Parnwell Avatar
    Georgia Parnwell
    10 months ago

    April and the team delivered an outstanding Google Ads Campaign workshop sharing their knowledge on how to set up and execute high converting Google Ads. I left the one hour workshop feeling confident... read more

    Michelle Sheffield Avatar
    Michelle Sheffield
    10 months ago

    Attended their free online facebook training. It was really good and gave some great insights.

    Debbie Jones Avatar
    Debbie Jones
    10 months ago

    This is the 2nd time I've had the pleasure to use The On Line Co. They have been very informative and I've learnt a lot in only 2 sessions. I plan on furthering my skills with them. Well done. Im very... read more

    Renole Robinson Avatar
    Renole Robinson
    10 months ago
  • Was professional but fun at the same time, Found presenter well spoken too.

    kelly schofield Avatar
    kelly schofield
    10 months ago

    Really helpful in aiding newcomers to social media, advertising and digital marketing in small to medium businesses. Great content and courses!

    Carina Johnson Avatar
    Carina Johnson
    11 months ago

    Daniel Mpamaugo Avatar
    Daniel Mpamaugo
    11 months ago

    The team at The Online Co are professional yet fun to communicate with. Thanks for a great experience.

    Sam Ng | Seals HQ Avatar
    Sam Ng | Seals HQ
    1 year ago
  • Thank you for the Google ads workshop. It really helped to give me some structure and also learn how it all works! Heidi, it was great!

    Lyndy Lou Avatar
    Lyndy Lou
    1 year ago

    Participated in an on-line meeting and was very impressed with the execution, clarity and professionalism of the event. Great work.

    Sunil Bhakri Avatar
    Sunil Bhakri
    1 year ago

    Great Workshops! Thank you!!

    North Shore Cleaning Group PTY LTD Avatar
    North Shore Cleaning Group PTY LTD
    1 year ago

    Christie has bubbly personality which made the zoom call meeting more fun and interactive.

    Heidi Yi Avatar
    Heidi Yi
    1 year ago
  • I did a free Instagram workshop and it was full of useful strategies that have really inspired me to implement immediately! Thank you for your generous sharing.

    Lynda Harding Avatar
    Lynda Harding
    1 year ago

    It’s hard as a mum in small business to do everything! The workshop was helpful and I received some valuable information on how to get my social media working better for my business. Thanks so much fo... read more

    Debbie Kassis Avatar
    Debbie Kassis
    1 year ago

    I can't even tell you how amazing these guys are, they go above and beyond and have an incredible work ethic. Absolutely can't recommend them enough!

    Kylie Sultana Avatar
    Kylie Sultana
    1 year ago

    Thank you Joni and April for a great (free) workshop on Facebook Posting. In the current climate, it is so wonderful to see such generosity in sharing your knowledge and experience. The workshop was... read more

    Sally Fr Avatar
    Sally Fr
    1 year ago
  • Joni provided so many tips I can actually use to build my business on Instagram. Thank you

    Michelle Kirby Avatar
    Michelle Kirby
    1 year ago

    Thank you for offering free training to small businesses, much needed during these crazy times!

    Abz Kam Avatar
    Abz Kam
    1 year ago

    Attended some really great marketing sessions recently with them. Learnt heaps about using Facebook and Instagram for content creation and growing our business presence.

    Micheal Anderson Avatar
    Micheal Anderson
    1 year ago

    Great team who are very helpful.

    MadMatt 4wd Avatar
    MadMatt 4wd
    1 year ago
  • Great strategic advice. Friendly and human 🙂

    Craig Anderson Avatar
    Craig Anderson
    1 year ago

    I've noticed James engaging posts on LinkedIn. After commenting on a post, James sent me a message back.

    He generously offered for one of his team to connect with me so I could ask a few questions a...
    read more

    Deborah Ricketts Avatar
    Deborah Ricketts
    1 year ago

    Thank you The Online Co for a great (free) workshop on Facebook Posting. In the current climate, it is so wonderful to see such generosity in sharing your knowledge and experience. The workshop was ... read more

    Sally Fr Avatar
    Sally Fr
    1 year ago

    TheOnlineCo are outstanding. Friendly, upfront and incredibly helpful I would recommend James and his team to help you grow your business no matter what stage you are at. Quality all the way.

    Geoff Young Avatar
    Geoff Young
    1 year ago
  • Good and professional gave me some good and very useful content

    Education FX Avatar
    Education FX
    1 year ago

    Excellent service!

    Timothy Fragogiannis Avatar
    Timothy Fragogiannis
    1 year ago

    Christie was very knowledgeable about Social Media marketing, and was a huge help to our team! Top notch!

    Joel Balyeat Avatar
    Joel Balyeat
    1 year ago

    Amazing personalised service! A digital marketing agency that really cares about their customers. Highly recommended!

    Jovana - Bumper Leads Avatar
    Jovana - Bumper Leads
    1 year ago
  • Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.

    Brett Monaghan Avatar
    Brett Monaghan
    2 years ago

    Web traffic and interactions have gone up, it's been such a great journey working with TheOnlineCo, and the results speak for themselves... so much that we have asked them to do more! Easy to work wit... read more

    Audrey Barucchi Avatar
    Audrey Barucchi
    3 years ago

    James and the team are so easy to work with. They are patient, not pushy on the sale, explain things really well, get back to you on time, stay up to date with the latest trends and feed that informat... read more

    Michael Jeffrey Avatar
    Michael Jeffrey
    3 years ago

    James and the team are so easy to work with. They are patient, not pushy on the sale, explain things really well, get back to you on time, stay up to date with the latest trends and feed that informat... read more

    Michael Jeffrey Avatar
    Michael Jeffrey
    3 years ago
  • April and James from TheOnlineCo know their trade. It's been a charm working with them - great communication and outstanding results. They respond timely, are very helpful and are able to explain what... read more

    Adrian Tobisch Avatar
    Adrian Tobisch
    3 years ago

    Great people who cut through the jargon and provide realistic, easy to understand strategies to all levels of business. I've dealt with many digital agencies and most try to 'dazzle' you with fancy t... read more

    Victoria Wright Avatar
    Victoria Wright
    3 years ago

    Great people who cut through the jargon and provide realistic, easy to understand strategies to all levels of business. I've dealt with many digital agencies and most try to 'dazzle' you with fancy t... read more

    Victoria Wright Avatar
    Victoria Wright
    3 years ago

    Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.

    Brett Monaghan Avatar
    Brett Monaghan
    3 years ago
  • I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.

    Paul Mallison Avatar
    Paul Mallison
    3 years ago

    We have been working with The OnlineCo for nearly a year now and our experience has been great! The team at OnlineCo are professionals, results driven and proactive. They are always available to respo... read more

    Ann Chan Avatar
    Ann Chan
    3 years ago

    Harrison (Harry) PARNWELL Avatar
    Harrison (Harry) PARNWELL
    3 years ago

    The best SEO in the market

    Patrick Jacob Avatar
    Patrick Jacob
    3 years ago
  • The team at the OnlineCo. What can I say ....................... They are awesome!! Four things spring to mind when I think of them. * Professional Service * Friendly guys * Patient with me ..... when... read more

    Dave Ferguson Avatar
    Dave Ferguson
    3 years ago

    Great team, professional service and great results! Online Co have performed wonders with our SEO campaign and they are an overall pleasure to deal with. Would highly recommend them to any business!

    Chrissy M Avatar
    Chrissy M
    3 years ago

    Very professional outfit - They are are methodical in working through my SEO issues.

    Tim Hart Avatar
    Tim Hart
    3 years ago

    Robert Costigan Avatar
    Robert Costigan
    3 years ago
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