Our Google Ads manager Heidi nearly cried when she saw the state of this client’s Google Ads campaign. It was one of the worst setups she’d ever seen.
Results were being incorrectly recorded – which meant that the campaign was recording 2.5 conversions (leads) every time someone visited the site. Impossible and simply wrong. Incorrect terms were being used (broad match and single word) which was again, attracting the wrong information and the wrong users. The team had to start from scratch.
The process of setting up this campaign, undoing the damage done and setting the Google Ads set up on the right track helped us get to know the business really well. We worked hard to target perfectly relevant terms, to achieve good click through rates and scores, resulting in a healthy, well-performing campaign.
Keen to build a partnership and see fantastic results? We’d love to chat!
Social Organic and Paid
Our social media team focused on a few different factors because this client had already built a healthy community online, so we were able to work strategically to further improve the existing foundation.
The existing Facebook group had 30 000+ members (now 50 000+). The issue was that some members were posting about competitors, not realising that the group was run by a business. Our client’s goal was to have quality, branded content created to gently educate members about their business.
We put together a plan and created quality content which is posted to the group on a regular basis. The campaign saw a 100% increase in post reach, with posts having previously reached around 400 people, now reaching 800. Needless to say, our client is very happy with these results!
Despite having a huge following, our client’s posting was haphazard, irregular and not very engaging. With the goal to increase engagement and reach, we set out to create a posting plan and highly engaging content.
During our best performing month, we saw a 300% increase in post saves which indicates an incredibly engaged audience. Again – winning!
Here’s the cold hard data:
July – Sept 21 (managed by the client)
- Impressions 71,329
- Engagement 1270
- Post Saves 66
Nov – Jan 21/22 (managed by TheOnlineCo.)
- Impressions 84,547 (43% increase)
- Engagement 1917 (57% increase)
- Post Saves 106 (158% increase)