Social Media Marketing

Leverage the world’s most powerful Social media platforms to connect with your customer and grow your business.

Use the value of connection to grow your business.

Want to stand out, be noticed, and focus your customer's attention?
We can help!
Begin your Playbook Journey
  • Are you confused about what platforms to use and why?
  • Ready to accelerate your growth on Social Media?
  • Do you want a solid return on your investment?
  • Looking for an agency which is transparent and reliable?
  • Are you after a trustworthy team to guide your Social Media campaigns?
  • Too busy running your business to manage your Social Media?
Begin your Playbook Journey

This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.

our marketing strategy

Successful Digital Marketing starts with a sound strategy

Most businesses are stuck in a tactics-first mentality, relying on adhoc SEO, social media, or paid advertising and hoping to achieve growth. At TheOnlineCo., we take a strategy-first approach. We focus on answering a deeper question: “How do we achieve our organisation’s goals by reaching the right people at the right time with the right message?” Developing this question into a 12-month strategic plan primes you for success. Our Digital Marketing Playbook provides clarity on how to drive your business to greater levels of success.

Begin your Playbook Journey
How can social media help your business?

People are inherently wired for connection and community, and whilst the technology and the way we interact may have changed in recent years, the value remains fundamentally the same.

The advantage now of course with social media, is the scope of the people and businesses with whom you can interact with. Social media removes the often cold facade businesses have and lets potential customers get to know you in a more relational way. This in turn creates more loyal customers and enables you to prompt repeat business on a regular basis.

IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?

Clearly identify where your Digital Marketing strengths and weaknesses lie

The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.

Digital Marketing Checkup

Social Media

Case Studies

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla a odio eu neque pharetra ultricies eget eget sapien. Donec nec posuere enim, non lobortis enim. Integer vulputate molestie purus.

We have a client in the home improvement space and we manage his social posting as well as ads on Facebook and Instagram. PLUS he asked us to reduce his paid ads spend by 75% as he couldn’t keep up with the leads, but because his paid campaigns have been optimised so well they are still bringing in solid leads each month.

45%

increase in reach from ads

35%

increase in leads,
as well as reducing the cost per lead

180%

Increase in Facebook engagement

88%

increase in Facebook impressions

71%

increase in Facebook followers

175%

Increase in Instagram engagement

181%

increase in Instagram impressions

121%

Increase in Instagram followers

We’ve worked with our client to ensure both their target markets regularly hear all about their brand, increasing brand awareness and creating leads.

Their most popular posts on Facebook and Instagram reveal a trend – anything fun, light and home design related is really popular with this target market. We’re talking owner builders and people who are passionate about home décor – as well as a few construction professionals in the mix.

When we look at LinkedIn’s most popular posts, we can see that the industry focused posts are most popular, indicating that the construction industry (the other side of their two-sided target market) is engaging in this platform.

People + platform  ·  CONNECTION  ·  POSSIBILITY  ·  GROWTH

What will social media achieve for your business?

Brand Awareness

Social media is a great way to introduce your brand and products to web users even if they may not be ready for purchase yet. It gives you the opportunity to highlight your values, your points of difference and the benefits of your product or service while steadily growing brand trust.

Using social media, you can achieve brand awareness among thousands of potential customers for very little comparative cost

Engagement

Engagement is considered to be likes, reactions, comments, clicks, shares or video views. These can be used to not only build brand awareness and trust, but also start to engage customers with your brand and get them talking about your product or service with their friends. Getting current customers engaged also means you can retarget them for future sales, and positive comments about your brand helps to build credibility (much the same way reviews do).

Traffic

Many businesses believe that if they build their website the people will come. Unfortunately it doesn’t work this way in the digital sphere – you have to actually drive them there. Social media is a fantastic way to drive traffic to your website, whether that is for sales, blogs or to learn more about your product or service.

Leads

Socials offer so many opportunities for re-targeting, awareness and growing brand trust and engagement. Because of these abilities getting leads via social media can be very simple. When the sales funnel is designed and executed correctly, and the offer is good, getting leads on socials is often a less expensive option than other avenues – which is always a win!

Social Media Platforms
Social Media Tactics
Organic

Organic posting is how brands build personality and connection. It is anything you share on your social media platform which is unpaid (not an ad). This term applies to business and personal accounts.

Personality is built by posting content which is interesting and relevant to clients and potential clients.

A healthy mixture of relevant and interesting branded content, can help educate viewers on the brand benefits. Without organic posting to applicable platforms, a digital marketing strategy is faceless and is missing out on valuable connection and branding building opportunities.

Why is Graphic Design so important to your Social Media Strategy?

Branding is corporate DNA

It’s who you are. Because Social media is primarily visual, it’s the PERFECT platform to really showcase your brand. This is where Graphic Design comes in. It shows your clients and customers what you’re about.

That is Communicated Visually

A lot of this is communicated visually through elements such as: colour (colour psychology), type (sets the tone for your business), website, and logo. When you design these visual elements in a way that aligns with who you are as a brand, they can go a long way in taking your business to the next level.

To Deliver Key Messages

These elements along with well-designed marketing assets are crucial as they continue to deliver key messages to potential clients and customers when you’re not around.

Grab Your Audience’s Attention

Using graphic design in your marketing strategy is a fantastic way to quickly grab your audience’s attention. You can use these visuals to further enhance your written message and campaign.

Connect to Viewers

We live in a very visual world, graphics can be used to connect to viewers easily, identifying your business in seconds, no matter what platform they see your message on.

Tell A Narrative

You can use graphics to be part of a short campaign, or you can use them to tell a narrative and build up a long campaign. Repetition and patterns are an important visual cue to help people retain the information.

Every marketing strategy we design is full of Graphic Design elements. From a logo refresh all the way through to designing a completely new website – graphic design is an integral part of our strategy. When it comes to Social Media we use Graphic Design in every schedule and every PPC campaign we create. We believe using your businesses image/brand on each and every platform has the most impact.

They took the time to ask the right questions engaging in a comprehensive discovery process to work out the principal motivators of our firm’s development. Specifically, they diligently discerned our organisational identity, our core values and delineated the messages we intended to convey to prospective clients. The marketing playbook they drafted for us was thorough and encompassed an extensive analysis of our market providing strategic options of how we can better communicate our core values. This invaluable assistance through our rebrand strategy cannot be understated. They are continuing to help us discover what options are available to better communicate who we are to potential clients and show them how we can effectively serve them in our calling to deliver Just Redemptive Outcomes.

Tim Whincop, Director - Vocare

They’re flexible, they listen, and they communicate exceptionally well. I can pick up the phone or send an email and I get a response immediately. I also appreciate the fact that the people I spoke to during the onboarding process and the decision-making process are the people we work with. With other marketing companies you often speak to the salespeople and then once the sale is done, you never speak to them again. You don’t know anything about the people doing the work and you don’t have a relationship with them. With TheOnlineCo, the people that were involved in the onboarding, are the people that we are now dealing with as we work to build our business. This is quite unique. Buying anything is an emotional decision and I’m a little bit old school, but people buy from people they like. And I really like the team at TheOnlineCo

Matthew Perrier, CEO - photoSentinel

TheOnlineCo.’s ‘Digital Marketing Playbook’ process is powerful. As a Director of Zedu Ultrasound Training, I’ve experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer.

The Playbook has not only boosted our online visibility but also significantly increased our engagement and conversions. The personalised guidance and clear roadmap provided by TheOnlineCo.’s team of professionals have proven invaluable in maximising our digital presence.

If you’re seeking a comprehensive and results-driven digital marketing solution, guided by a team that will grow to become friends, look no further than TheOnlineCo.

Michael Duncan, Director - Zedu Ultrasound Training

Working with TheOnlineCo. team has been one of the most encouraging and specialised services I have experienced. The process of providing a digital playbook for our company was outstanding and I would highly recommend that anyone seeking to build their digital platform scope take the time to invest in the Digital Marketing Playbook process with James and his team.

From initial discovery conversations to massaging the final details, the experience was seamless and solely focussed on providing a unique and targeted approach to our individual needs as a client. We were absolutely blown away with the level of detail, accuracy, heart and investment into understanding our business’s goals, needs and areas of development and growth and providing it to us in a professional playbook presented in a simple and yet professional feedback session.

If you are considering TheOnlineCo. for your future endeavours I cannot stress enough, you will not regret it! 

Kayleigh Alexandre, Creative Content & Branding Manager – HC

If you are thinking about doing the Digital Marketing Playbook with James and TheOnlineCo. team – do it! You won’t be disappointed. 

The playbook process started with an initial exploration meeting and it was clear to me during that meeting that this was an hour of time well invested! James and his team had clearly done their research prior to our meeting as they came prepared with questions specific to our business and industry. 

The playbook was then presented by the team in our next meeting and I have to say I thought it was fantastic. This document is over 70 pages long and covers everything from my competitors, to our brand voice and values, a really in-depth story of our target markets (this is the part I really liked) and then the strategy and tactics to execute. 

It is quite an amazing document and one that I highly recommend you do if you need to get your digital marketing strategy and execution sorted. 

Michelle Blicavs, Australian Consulting Surveyors

The Digital Marketing Playbook process was quite simply exactly what my business needed. Not only did it take a deep dive into who my ideal clients are and their needs and wants but it also outlined very clearly what marketing activities needed to be done and when to achieve my business goals. On top of that, TheOnlineCo. team looked at my website and branding and assisted with making the necessary changes in these areas as well.

If you have been considering working with a digital marketing agency you need to speak with James and TheOnlineCo. team, they invest in their clients’ businesses and it shows in the work they do and the results they achieve. 

Micheal Anderson, Aurora Wealth

TheOnlineCo. team were very professional and thoroughly committed to understanding our business from the start of our marketing journey. They took the time and created a very detailed and informative analysis of our competitors, helped us to understand our avatar and our customer story.  

From there they provided us with very detailed strategies and recommendations for us to meet our business goals. The overall process was a great experience and they delivered on everything we had expected and more, this gave us the confidence to move forward with our marketing plans. 

Michael Mackie, Business Manager - Speak About Speech

Social Media Marketing Bankstown

Social Media Marketing Blacktown

Social Media Marketing Blue Mountains

Social Media Marketing Camden

Social Media Marketing Campbelltown

Social Media Marketing Fairfield

Social Media Marketing Hawkesbury

Social Media Marketing Hills District

Social Media Marketing Hornsby

Social Media Marketing Liverpool

Social Media Marketing Penrith

Social Media Marketing Ryde

Social Media Marketing Sydney

Back To Top
Search