Want to stand out, be noticed, and focus your customer’s attention? We can help!
- Are you confused about what platforms to use and why?
- Ready to accelerate your growth on Social Media?
- Do you want a solid return on your investment?
- Looking for an agency which is transparent and reliable?
- Are you after a trustworthy team to guide your Social Media campaigns?
- Too busy running your business to manage your Social Media?
This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.
our marketing strategy
To drive your organisation’s growth and boost sales, you need a strategic and well-planned approach to engage your ideal customers. Many businesses waste money on SEO, social media, and paid marketing without achieving their desired results. This happens because they skip the critical first step: developing a comprehensive 12-month strategic plan. Investing in a well-thought-out strategy is essential for success and increased sales. Failing to plan is planning to fail.
People are inherently wired for connection and community, and whilst the technology we use and the way we interact have changed in recent years, our value for connection remains fundamentally the same
The advantage now of course with social media, is the scope of the people and businesses with whom you can interact with. Social media removes the often cold facade businesses have and lets potential customers get to know you in a more relational way. This in turn creates more loyal customers and enables you to prompt repeat business on a regular basis.
IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?
The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.
Social Media
At TheOnlineCo., our client partnerships illustrate just how powerful social media marketing can be. Check out the case studies below and see how our social media marketing services can help you harness the potential of social media to reach your business goals.
We have a client in the home improvement space and we manage his social posting as well as ads on Facebook and Instagram. PLUS, he asked us to reduce his paid ads spend by 75% as he couldn’t keep up with the leads, but because his paid campaigns have been optimised so well, they are still bringing in solid leads each month.
45%
increase in reach from ads
35%
increase in leads,
as well as reducing the cost per lead
180%
Increase in Facebook engagement
88%
increase in Facebook impressions
71%
increase in Facebook followers
175%
Increase in Instagram engagement
181%
increase in Instagram impressions
121%
Increase in Instagram followers
We’ve worked with our client to ensure their target markets regularly hear all about their brand, increasing brand awareness and creating leads.
Their most popular posts on Facebook and Instagram reveal a trend – anything fun, light, and home design-related is really popular with this target market. We’re talking owner-builders and people who are passionate about home décor – as well as a few construction professionals in the mix.
When we look at LinkedIn’s most popular posts, we can see that the industry-focused posts are the most popular, indicating that the construction industry (the other side of their two-sided target market) is engaging in this platform.
People + platform · CONNECTION · POSSIBILITY · GROWTH
Brand Awareness
Social media is a great way to introduce your brand and products to social media users even if they may not be ready for purchase yet. It gives you the opportunity to highlight your values, your points of difference, and the benefits of your product or service while steadily growing brand trust.
With the right social media marketing plan, you can achieve brand awareness among thousands of potential customers for very little comparative cost.
Engagement
Engagement is considered to be likes, reactions, comments, clicks, shares, or video views on social media posts. These can be used to not only build brand awareness and trust but also to start to engage customers with your brand and get them talking about your product or service with their friends. Getting current customers engaged also means you can retarget them for future sales and social media marketing goals, and positive comments about your brand on social media channels help build credibility (much the same way reviews do).
Traffic
Many businesses believe that if they build their website the people will come. Unfortunately, it doesn’t work this way in the digital sphere – you have to actually drive them there. Social media is a fantastic way to drive traffic to your website, whether that is for sales, blogs or to learn more about your product or service.
Leads
Socials offer so many opportunities for re-targeting, awareness, and growing brand trust and engagement. Because of these abilities, getting leads via social media can be very simple. When the sales funnel is designed and executed correctly, and the offer is good, getting leads on socials is often a less expensive option than other avenues – which is always a win!
Meta Pay-Per-Click (PPC) is a cost-effective marketing strategy that enables you to reach potential customers and build your brand’s online presence. It can help with brand awareness, engagement, traffic to your website, and even bringing in leads.
A major benefit of social media advertising is its ability to reach your target audience – even when they didn’t know they needed you! Social media offers a range of really targeted interests, allowing advertisers to reach people by age, interests, behaviour, and location.
If you really know your customers, you can use Facebook advertising to engage them. This ultimately helps build trust and makes people more likely to do business with you.
Organic posting is how brands build personality and connection. It is anything you share on your social media platform which is unpaid (not an ad). This term applies to business and personal accounts.
Personality is built by posting content which is interesting and relevant to clients and potential clients.
A healthy mixture of relevant and interesting branded content can help educate viewers on the brand benefits. Without organic posting to applicable platforms, a digital marketing strategy is faceless and is missing out on valuable connection and brand-building opportunities.
Branding is corporate DNA
It’s who you are. Because Social media is primarily visual, it’s the PERFECT platform to really showcase your brand. This is where Graphic Design comes in. It shows your clients and customers what you’re about.
That is Communicated Visually
A lot of this is communicated visually through elements such as colour (colour psychology), type (sets the tone for your business), website, and logo. When you design these visual elements in a way that aligns with who you are as a brand, they can go a long way in taking your business to the next level.
To Deliver Key Messages
These elements along with well-designed marketing assets are crucial as they continue to deliver key messages to potential clients and customers when you’re not around.
Grab Your Audience’s Attention
Using graphic design in your marketing strategy is a fantastic way to quickly grab your audience’s attention. You can use these visuals to enhance your written message and social media campaign further.
Connect to Viewers
We live in a very visual world, graphics can be used to connect to viewers easily, identifying your business in seconds, no matter what platform they see your message on.
Tell A Narrative
You can use graphics to be part of a short campaign, or you can use them to tell a narrative and build up a long campaign. Repetition and patterns are important visual cues to help people retain information.
Every marketing strategy we design is full of Graphic Design elements. From a logo refresh all the way through to designing a completely new website – graphic design is an integral part of our strategy. When it comes to Social Media we use Graphic Design in every schedule and every PPC campaign we create. We believe using your businesses image/brand on each and every platform has the most impact.