Want to stand out, be noticed, and focus your customer's attention?
We can help!
- Are you confused about what platforms to use and why?
- Ready to accelerate your growth on Social Media?
- Do you want a solid return on your investment?
- Looking for an agency which is transparent and reliable?
- Are you after a trustworthy team to guide your Social Media campaigns?
- Too busy running your business to manage your Social Media?
How can social media help your business?
People are inherently wired for connection and community, and whilst the technology and the way we interact may have changed in recent years, the value remains fundamentally the same.
The advantage now of course with social media, is the scope of the people and businesses with whom you can interact. Social media removes the often cold facade businesses have and lets potential customers get to know you in a more relational way. This in turn creates more loyal customers and enables you to prompt repeat business on a regular basis.
Social Media Case Studies
“We have too many leads - please slow down!”
We have a client in the home improvement space and we manage his social posting as well as ads on Facebook and Instagram.
In the past twelve months we:
PLUS he asked us to reduce his paid ads spend by 75% as he couldn’t keep up with the leads, but because his paid campaigns have been optimised so well they are still bringing in solid leads each month.
“Increasing brand awareness”
We’ve worked with our client to ensure both their target markets regularly hear all about their brand, increasing brand awareness and creating leads.
Their most popular posts on Facebook and Instagram reveal a trend – anything fun, light and home design related is really popular with this target market. We’re talking owner builders and people who are passionate about home décor – as well as a few construction professionals in the mix.
When we look at LinkedIn’s most popular posts, we can see that the industry focused posts are most popular, indicating that the construction industry (the other side of their two-sided target market) is engaging in this platform.
What will social media achieve for your business?
Social media is a great way to introduce your brand and products to web users even if they may not be ready for purchase yet. It gives you the opportunity to highlight your values, your points of difference and the benefits of your product or service while steadily growing brand trust.
Using social media, you can achieve brand awareness among thousands of potential customers for very little comparative cost
Engagement is considered to be likes, reactions, comments, clicks, shares or video views. These can be used to not only build brand awareness and trust, but also start to engage customers with your brand and get them talking about your product or service with their friends. Getting current customers engaged also means you can retarget them for future sales, and positive comments about your brand helps to build credibility (much the same way reviews do).
Many businesses believe that if they build their website the people will come. Unfortunately it doesn’t work this way in the digital sphere – you have to actually drive them there. Social is a fantastic way to drive traffic to your website, whether that is for sales, blogs or to learn more about your product or service.
Socials offer so many opportunities for re-targeting, awareness and growing brand trust and engagement. Because of these abilities getting leads via social can be very simple. When the sales funnel is designed and executed correctly, and the offer is good, getting leads on social is often a less expensive option than other avenues – which is always a win!
Meet Some of Our Partners
We originally contacted TheOnlineCo. as our site needed SEO work. Rich has done a great job on this. His changes are starting to ‘wash thru’ google and we are starting to see the results. This work is currently ongoing. TheOnlineCo. has also (for a few months) overhauled our existing AdWords campaign to bring it up to current practice with improved results.
Managing Director, Limcora
A great mix of up the minute use of technology so that we are seen in all the right places with a good old-fashioned marketing strategy that ensures all the activity is underpinned by careful thought. You are also super friendly and responsive, which makes dealing with you a pleasure. Thanks guys and well done!
Dr. Paul Donovan
The Change Company
What Our Clients Have To Say
Rated 5 out of 5 stars based on 57 customer reviews.
I'm popping on here on a high after a long Covid lull with my interior design business. I sat on a Zoom call with James this week, where he took me through some small yet very significant strategies f... read moreMelinda Galetti2 weeks ago
I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.Paul Mallison10 months ago
Quick response to my initial email. Follow-up meeting happened within a few days, answering all my questions. Looking forward to working with these guys - super professional.Lyndie Leviston10 months ago
The Google Ads webinar was full of good and practical value. Thanks to April and Haidi for taking the time to actually run a live webinar!! It's rare to see companies doing this for free nowadays.Karina Rodriguez10 months ago
Signed up for one of their free workshops, learned a lot of valuable information for my business! Very professional and responsive to questions participants had in the group. Looking forward to more w... read moreElisha Deep11 months ago
These guys are amazing! I have attended a number of their free workshops and have honestly learnt so much. They break down the principles into simple terms for everyone to understand and all the facil... read moreJolene Janzen Van Nieuwenhuizen1 year ago
Real luxury marketing tools. The marketing tools/ content shared in this workshop is shaping businesses on Facebook. Thankyou!Sonia Cotroneo1 year ago
My business partner and I had very little knowledge (or experience) with google ads, and Heide and co provided a really good overall snapshot of how they work, right from how to generate search terms,... read moreAmazing Skin1 year ago
Heidi gave a very professional and informative presentation on how to create a Google ads campaign. I feel much more able to do this for myself and would also recommend OnlineCo's services to anyone ... read moreCaroline Fraser1 year ago
The workshop on Instagram helped me understand the key features and how to use Instagram effectively. Will definitely implement the strategies. A timely webinar!Sandhya Sunil1 year agoDebbie Jones1 year agokelly schofield1 year ago
This is the 2nd time I've had the pleasure to use The On Line Co. They have been very informative and I've learnt a lot in only 2 sessions. I plan on furthering my skills with them. Well done. Im very... read moreRenole Robinson1 year ago
Really helpful in aiding newcomers to social media, advertising and digital marketing in small to medium businesses. Great content and courses!Carina Johnson1 year ago
Thank you for the Google ads workshop. It really helped to give me some structure and also learn how it all works! Heidi, it was great!Lyndy Lou1 year agoHeidi Yi1 year ago
The team at The Online Co are professional yet fun to communicate with. Thanks for a great experience.Sam Ng | Seals HQ1 year ago
I did a free Instagram workshop and it was full of useful strategies that have really inspired me to implement immediately! Thank you for your generous sharing.Lynda Harding1 year ago
It’s hard as a mum in small business to do everything! The workshop was helpful and I received some valuable information on how to get my social media working better for my business. Thanks so much fo... read moreDebbie Kassis1 year ago
I can't even tell you how amazing these guys are, they go above and beyond and have an incredible work ethic. Absolutely can't recommend them enough!Kylie Sultana1 year ago
Thank you Joni and April for a great (free) workshop on Facebook Posting. In the current climate, it is so wonderful to see such generosity in sharing your knowledge and experience. The workshop was... read moreSally Fr1 year agoMichelle Kirby1 year ago
Attended some really great marketing sessions recently with them. Learnt heaps about using Facebook and Instagram for content creation and growing our business presence.Micheal Anderson1 year ago
I've noticed James engaging posts on LinkedIn. After commenting on a post, James sent me a message back.
He generously offered for one of his team to connect with me so I could ask a few questions a... read moreDeborah Ricketts1 year ago
TheOnlineCo are outstanding. Friendly, upfront and incredibly helpful I would recommend James and his team to help you grow your business no matter what stage you are at. Quality all the way.Geoff Young1 year ago
Christie was very knowledgeable about Social Media marketing, and was a huge help to our team! Top notch!Joel Balyeat1 year ago
Amazing personalised service! A digital marketing agency that really cares about their customers. Highly recommended!Jovana - Bumper Leads1 year ago
Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.Brett Monaghan2 years ago
Web traffic and interactions have gone up, it's been such a great journey working with TheOnlineCo, and the results speak for themselves... so much that we have asked them to do more! Easy to work wit... read moreAudrey Barucchi3 years ago
James and the team are so easy to work with. They are patient, not pushy on the sale, explain things really well, get back to you on time, stay up to date with the latest trends and feed that informat... read moreMichael Jeffrey3 years ago
April and James from TheOnlineCo know their trade. It's been a charm working with them - great communication and outstanding results. They respond timely, are very helpful and are able to explain what... read moreAdrian Tobisch3 years ago
Great people who cut through the jargon and provide realistic, easy to understand strategies to all levels of business. I've dealt with many digital agencies and most try to 'dazzle' you with fancy t... read moreVictoria Wright3 years ago
Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.Brett Monaghan3 years ago
I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.Paul Mallison3 years ago
We have been working with The OnlineCo for nearly a year now and our experience has been great! The team at OnlineCo are professionals, results driven and proactive. They are always available to respo... read moreAnn Chan3 years ago
The team at the OnlineCo. What can I say ....................... They are awesome!! Four things spring to mind when I think of them. * Professional Service * Friendly guys * Patient with me ..... when... read moreDave Ferguson3 years ago
Social Media Posting FAQs
We’re a remote workplace, which means we all work from our home offices! Our head office is in Norwest Business Park, NSW.
The simple question is – do you have the time to dedicate to socials to make it work? Do you know enough about your customer and your industry to present them with regular, engaging content?
If the answer to either of these is no, then it’s time to get the experts involved. Another good question to ask is “Are you ready to partner with a digital marketing team?”
At TheOnlineCo. we are working to find people we can partner with long-term to make their business the very best it can be through digital marketing.
We start with an initial set up phase, this time enables us to get access to your platforms and develop content for you to approve and various other once off tasks. Once we’ve been through the approval process we schedule your content and move into our ongoing management phase of your profiles.
Our team are able to create content for you designed to be posted on all the major platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter and Pinterest.
Yes, as part of our community management process we manage your social moedia inbox respond to comments using the responses we have developed with you in our set up phase.
Determining the frequency of posting is part of developing your social media strategy. We are firm believers in the quality over quantity value of social media and ensuring that we are working with the platform’s algorithms to get you the best result.
Yes of course!
You still have complete control of your social media channels and the content on them and we encourage you to post ad hoc to your channels.