Want to stand out, be noticed, and focus your customer's attention?
We can help!
- Are you confused about what platforms to use and why?
- Ready to accelerate your growth on Social Media?
- Do you want a solid return on your investment?
- Looking for an agency which is transparent and reliable?
- Are you after a trustworthy team to guide your Social Media campaigns?
- Too busy running your business to manage your Social Media?
How can social media help your business?
Social Media Case Studies
Case Study
“We have too many leads - please slow down!”
PLUS he asked us to reduce his paid ads spend by 75% as he couldn’t keep up with the leads, but because his paid campaigns have been optimised so well they are still bringing in solid leads each month.
Case Study
“Increasing brand awareness”
We’ve worked with our client to ensure both their target markets regularly hear all about their brand, increasing brand awareness and creating leads.
Their most popular posts on Facebook and Instagram reveal a trend – anything fun, light and home design related is really popular with this target market. We’re talking owner builders and people who are passionate about home décor – as well as a few construction professionals in the mix.
When we look at LinkedIn’s most popular posts, we can see that the industry focused posts are most popular, indicating that the construction industry (the other side of their two-sided target market) is engaging in this platform.
What will social media achieve for your business?
Brand Awareness
Social media is a great way to introduce your brand and products to web users even if they may not be ready for purchase yet. It gives you the opportunity to highlight your values, your points of difference and the benefits of your product or service while steadily growing brand trust.
Using social media, you can achieve brand awareness among thousands of potential customers for very little comparative cost
Engagement
Engagement is considered to be likes, reactions, comments, clicks, shares or video views. These can be used to not only build brand awareness and trust, but also start to engage customers with your brand and get them talking about your product or service with their friends. Getting current customers engaged also means you can retarget them for future sales, and positive comments about your brand helps to build credibility (much the same way reviews do).
Traffic
Many businesses believe that if they build their website the people will come. Unfortunately it doesn’t work this way in the digital sphere – you have to actually drive them there. Social is a fantastic way to drive traffic to your website, whether that is for sales, blogs or to learn more about your product or service.
Leads
Socials offer so many opportunities for re-targeting, awareness and growing brand trust and engagement. Because of these abilities getting leads via social can be very simple. When the sales funnel is designed and executed correctly, and the offer is good, getting leads on social is often a less expensive option than other avenues – which is always a win!
Social Media Platforms
Social Media Tactics
Why is Graphic Design so important to your Social Media Strategy?
What is it?
Branding is corporate DNA
It’s who you are. Because Social media is primarily visual, it’s the PERFECT platform to really showcase your brand.
This is where Graphic Design comes in. It shows your clients and customers what you’re about.
That is Communicated Visually
A lot of this is communicated visually through elements such as: colour (colour psychology), type (sets the tone for your business), website, and logo. When you design these visual elements in a way that aligns with who you are as a brand, they can go a long way in taking your business to the next level.
To Deliver Key Messages
These elements along with well-designed marketing assets are crucial as they continue to deliver key messages to potential clients and customers when you’re not around.
How does it effect the marketing strategy?
Grab Your Audience’s Attention
Using graphic design in your marketing strategy is a fantastic way to quickly grab your audience’s attention. You can use these visuals to further enhance your written message and campaign.
Connect to Viewers
We live in a very visual world, graphics can be used to connect to viewers easily, identifying your business in seconds, no matter what platform they see your message on.
Tell A Narrative
You can use graphics to be part of a short campaign, or you can use them to tell a narrative and build up a long campaign. Repetition and patterns are an important visual cue to help people retain the information.
How we use graphics in our campaigns.
Every marketing strategy we design is full of Graphic Design elements. From a logo refresh all the way through to designing a completely new website – graphic design is an integral part of our strategy. When it comes to Social Media we use Graphic Design in every schedule and every PPC campaign we create. We believe using your businesses image/brand on each and every platform has the most impact.
Meet Some of Our Partners
We originally contacted TheOnlineCo. as our site needed SEO work. Rich has done a great job on this. His changes are starting to ‘wash thru’ google and we are starting to see the results. This work is currently ongoing. TheOnlineCo. has also (for a few months) overhauled our existing AdWords campaign to bring it up to current practice with improved results.
Phil Callaghan
Owner, Loadshift
Evan Graham
Managing Director, Limcora
A great mix of up the minute use of technology so that we are seen in all the right places with a good old-fashioned marketing strategy that ensures all the activity is underpinned by careful thought. You are also super friendly and responsive, which makes dealing with you a pleasure. Thanks guys and well done!
Dr. Paul Donovan
The Change Company
What Our Clients Have To Say
Rated 5 out of 5 stars based on 60 customer reviews.
Helpful Information
Want some more specific information? We have some really helpful blogs here:
Blog
Blog Get Our Tips & Hints for Better Online Marketing! Home » Social Media MarketingAllCase StudiesDigital MarketingFree WorkshopsGeneralGoogle AdsSEOSocial Media View Post Build a Strong Brand: Our Top 8 Branding Tips | TheOnlineCoMay 16, 2023So, you’ve got a great product (or at the least a great idea for one), you know what you want the…
Posting to Social Media Like an Amateur Golfer?
I’m terrible at golf! If you’re wonderful at golf, congratulations! For me, that little white ball taunts me and goes everywhere I don’t want it to go. I’m told there are four main reasons why I’m not doing do well with golf: I’m swinging too hard. I hit that ball so hard, it’s like I’m trying…
Digital Marketing SWOT – A Simple Guide
If you're new to the SWOT framework, here's a quick introduction. SWOT is a tool which can be used to analyse strengths, weaknesses, opportunities and threats (SWOT). Strengths and weaknesses are about you and your business. What are your personal strengths? What about your business - what strengths does it have? And weaknesses? Opportunities and…
Or you can come along to one of our workshops.
Social Media Posting FAQs
We’re a remote workplace, which means we all work from our home offices! Our head office is in Norwest Business Park, NSW.
We have lots of experience with this and will guide you through this and will show you your options, and what we recommend.
The wonderful thing about social media, is that your customers don’t need to be searching for you to find you.
Other online mediums like Google Ads and even SEO (being found in Google Search), require your customer to have search intent – i.e. they need to know they’re looking for your product.
Social isn’t like that. You can present your brand, service or product to prospective clients and get sales even when they didn’t know they needed you.
Additionally, if someone has already purchased from you, you can have regular touch points with them to get repeat business easily and at a much lower cost than other avenues
Of course. Social doesn’t require a huge amount of technical knowledge to get it right. What it does require however, is time.
Consistent effort month in and month out, as well as a commitment to continually learn is what will make your campaign successful.
If that sounds like time you might not have, or effort you’re not keen to put in, then getting your socials outsourced to someone who knows your brand and is committed to making it work is perhaps a much better option for you.
The simple question is – do you have the time to dedicate to socials to make it work? Do you know enough about your customer and your industry to present them with regular, engaging content?
If the answer to either of these is no, then it’s time to get the experts involved. Another good question to ask is “Are you ready to partner with a digital marketing team?”
At TheOnlineCo. we are working to find people we can partner with long-term to make their business the very best it can be through digital marketing.
Social media management is the process of creating, writing, publishing and managing content across social media platforms. We partner with you and perform all of these tasks on your behalf.
We start with an initial set up phase, this time enables us to get access to your platforms and develop content for you to approve and various other once off tasks. Once we’ve been through the approval process we schedule your content and move into our ongoing management phase of your profiles.
Our team are able to create content for you designed to be posted on all the major platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter and Pinterest.
Yes, as part of our community management process we manage your social moedia inbox respond to comments using the responses we have developed with you in our set up phase.
Determining the frequency of posting is part of developing your social media strategy. We are firm believers in the quality over quantity value of social media and ensuring that we are working with the platform’s algorithms to get you the best result.
Yes of course!
You still have complete control of your social media channels and the content on them and we encourage you to post ad hoc to your channels.
Recent ‘Social Media Marketing’ Articles:
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