Want to stand out, be noticed, and focus your customer's attention?
We can help!
- Are you confused about what platforms to use and why?
- Ready to accelerate your growth on Social Media?
- Do you want a solid return on your investment?
- Looking for an agency which is transparent and reliable?
- Are you after a trustworthy team to guide your Social Media campaigns?
- Too busy running your business to manage your Social Media?
How can social media help your business?
People are inherently wired for connection and community, and whilst the technology and the way we interact may have changed in recent years, the value remains fundamentally the same.
The advantage now of course with social media, is the scope of the people and businesses with whom you can interact. Social media removes the often cold facade businesses have and lets potential customers get to know you in a more relational way. This in turn creates more loyal customers and enables you to prompt repeat business on a regular basis.
Social Media Case Studies
“We have too many leads - please slow down!”
We have a client in the home improvement space and we manage his social posting as well as ads on Facebook and Instagram.
In the past twelve months we:
PLUS he asked us to reduce his paid ads spend by 75% as he couldn’t keep up with the leads, but because his paid campaigns have been optimised so well they are still bringing in solid leads each month.
“Increasing brand awareness”
We’ve worked with our client to ensure both their target markets regularly hear all about their brand, increasing brand awareness and creating leads.
Their most popular posts on Facebook and Instagram reveal a trend – anything fun, light and home design related is really popular with this target market. We’re talking owner builders and people who are passionate about home décor – as well as a few construction professionals in the mix.
When we look at LinkedIn’s most popular posts, we can see that the industry focused posts are most popular, indicating that the construction industry (the other side of their two-sided target market) is engaging in this platform.
What will social media achieve for your business?
Social media is a great way to introduce your brand and products to web users even if they may not be ready for purchase yet. It gives you the opportunity to highlight your values, your points of difference and the benefits of your product or service while steadily growing brand trust.
Using social media, you can achieve brand awareness among thousands of potential customers for very little comparative cost
Engagement is considered to be likes, reactions, comments, clicks, shares or video views. These can be used to not only build brand awareness and trust, but also start to engage customers with your brand and get them talking about your product or service with their friends. Getting current customers engaged also means you can retarget them for future sales, and positive comments about your brand helps to build credibility (much the same way reviews do).
Many businesses believe that if they build their website the people will come. Unfortunately it doesn’t work this way in the digital sphere – you have to actually drive them there. Social is a fantastic way to drive traffic to your website, whether that is for sales, blogs or to learn more about your product or service.
Socials offer so many opportunities for re-targeting, awareness and growing brand trust and engagement. Because of these abilities getting leads via social can be very simple. When the sales funnel is designed and executed correctly, and the offer is good, getting leads on social is often a less expensive option than other avenues – which is always a win!
Meet Some of Our Partners
We originally contacted TheOnlineCo. as our site needed SEO work. Rich has done a great job on this. His changes are starting to ‘wash thru’ google and we are starting to see the results. This work is currently ongoing. TheOnlineCo. has also (for a few months) overhauled our existing AdWords campaign to bring it up to current practice with improved results.
Managing Director, Limcora
A great mix of up the minute use of technology so that we are seen in all the right places with a good old-fashioned marketing strategy that ensures all the activity is underpinned by careful thought. You are also super friendly and responsive, which makes dealing with you a pleasure. Thanks guys and well done!
Dr. Paul Donovan
The Change Company
What Our Clients Have To Say
Rated 5 out of 5 stars based on 60 customer reviews.
Social Media Posting FAQs
We’re a remote workplace, which means we all work from our home offices! Our head office is in Norwest Business Park, NSW.
The simple question is – do you have the time to dedicate to socials to make it work? Do you know enough about your customer and your industry to present them with regular, engaging content?
If the answer to either of these is no, then it’s time to get the experts involved. Another good question to ask is “Are you ready to partner with a digital marketing team?”
At TheOnlineCo. we are working to find people we can partner with long-term to make their business the very best it can be through digital marketing.
We start with an initial set up phase, this time enables us to get access to your platforms and develop content for you to approve and various other once off tasks. Once we’ve been through the approval process we schedule your content and move into our ongoing management phase of your profiles.
Our team are able to create content for you designed to be posted on all the major platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter and Pinterest.
Yes, as part of our community management process we manage your social moedia inbox respond to comments using the responses we have developed with you in our set up phase.
Determining the frequency of posting is part of developing your social media strategy. We are firm believers in the quality over quantity value of social media and ensuring that we are working with the platform’s algorithms to get you the best result.
Yes of course!
You still have complete control of your social media channels and the content on them and we encourage you to post ad hoc to your channels.
Recent ‘Social Media Marketing’ Articles:
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