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Social Media Marketing

Leverage the world’s most powerful Social media platforms to connect with your customer
and grow your business.

Use the value of connection to grow your business.

Want to stand out, be noticed, and focus your customer's attention?
We can help!

  • Are you confused about what platforms to use and why?
  • Ready to accelerate your growth on Social Media?
  • Do you want a solid return on your investment?
  • Looking for an agency which is transparent and reliable?
  • Are you after a trustworthy team to guide your Social Media campaigns?
  • Too busy running your business to manage your Social Media?

How can social media help your business?

People are inherently wired for connection and community, and whilst the technology and the way we interact may have changed in recent years, the value remains fundamentally the same.

The advantage now of course with social media, is the scope of the people and businesses with whom you can interact. Social media removes the often cold facade businesses have and lets potential customers get to know you in a more relational way. This in turn creates more loyal customers and enables you to prompt repeat business on a regular basis.

Your 3 Step Solution

How we will help you

1

Identify Your Customer

You are the ultimate solution to your client’s problem. We will help you make sure they know that.

2

Harness the Power of Digital Marketing

We will help you execute an effective digital presence on the right platforms.

3

Get the Results Your Business Needs

We will help you build relationships with the right customers and deliver value to your marketplace.

Social Media Case Studies

Case Study
“We have too many leads - please slow down!”

We have a client in the home improvement space and we manage his social posting as well as ads on Facebook and Instagram.

 

In the past twelve months we:

PLUS he asked us to reduce his paid ads spend by 75% as he couldn’t keep up with the leads, but because his paid campaigns have been optimised so well they are still bringing in solid leads each month.

Case Study
“Increasing brand awareness”

We’ve worked with our client to ensure both their target markets regularly hear all about their brand, increasing brand awareness and creating leads.

Their most popular posts on Facebook and Instagram reveal a trend – anything fun, light and home design related is really popular with this target market. We’re talking owner builders and people who are passionate about home décor – as well as a few construction professionals in the mix.

When we look at LinkedIn’s most popular posts, we can see that the industry focused posts are most popular, indicating that the construction industry (the other side of their two-sided target market) is engaging in this platform.

What will social media achieve for your business?

Brand Awareness

 Social media is a great way to introduce your brand and products to web users even if they may not be ready for purchase yet. It gives you the opportunity to highlight your values, your points of difference and the benefits of your product or service while steadily growing brand trust.

Using social media, you can achieve brand awareness among thousands of potential customers for very little comparative cost

Engagement

Engagement is considered to be likes, reactions, comments, clicks, shares or video views. These can be used to not only build brand awareness and trust, but also start to engage customers with your brand and get them talking about your product or service with their friends. Getting current customers engaged also means you can retarget them for future sales, and positive comments about your brand helps to build credibility (much the same way reviews do).

Traffic

Many businesses believe that if they build their website the people will come. Unfortunately it doesn’t work this way in the digital sphere – you have to actually drive them there. Social is a fantastic way to drive traffic to your website, whether that is for sales, blogs or to learn more about your product or service.

Leads

Socials offer so many opportunities for re-targeting, awareness and growing brand trust and engagement. Because of these abilities getting leads via social can be very simple. When the sales funnel is designed and executed correctly, and the offer is good, getting leads on social is often a less expensive option than other avenues – which is always a win!

Social Media Platforms

Social Media Tactics

Why is Graphic Design so important to your Social Media Strategy?

What is it?

DNA Link

Branding is corporate DNA

It’s who you are. Because Social media is primarily visual, it’s the PERFECT platform to really showcase your brand.
This is where Graphic Design comes in. It shows your clients and customers what you’re about.

Speech_Bubble

That is Communicated Visually

A lot of this is communicated visually through elements such as: colour (colour psychology), type (sets the tone for your business), website, and logo. When you design these visual elements in a way that aligns with who you are as a brand, they can go a long way in taking your business to the next level.

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To Deliver Key Messages

These elements along with well-designed marketing assets are crucial as they continue to deliver key messages to potential clients and customers when you’re not around.

How does it effect the marketing strategy?

Grab Your Audience’s Attention

Using graphic design in your marketing strategy is a fantastic way to quickly grab your audience’s attention. You can use these visuals to further enhance your written message and campaign.

Connect to Viewers

We live in a very visual world, graphics can be used to connect to viewers easily, identifying your business in seconds, no matter what platform they see your message on.

Tell A Narrative

You can use graphics to be part of a short campaign, or you can use them to tell a narrative and build up a long campaign. Repetition and patterns are an important visual cue to help people retain the information.

 How we use graphics in our campaigns.

Every marketing strategy we design is full of Graphic Design elements. From a logo refresh all the way through to designing a completely new website – graphic design is an integral part of our strategy. When it comes to Social Media we use Graphic Design in every schedule and every PPC campaign we create. We believe using your businesses image/brand on each and every platform has the most impact.

Meet Some of Our Partners

We originally contacted TheOnlineCo. as our site needed SEO work. Rich has done a great job on this. His changes are starting to ‘wash thru’ google and we are starting to see the results. This work is currently ongoing. TheOnlineCo. has also (for a few months) overhauled our existing AdWords campaign to bring it up to current practice with improved results.

Phil Callaghan

Owner, Loadshift

TheOnlineCo. LinkedIn strategy is like a silent assassin that's just working away in the background and then all of a sudden you feel the presence of exposure to new clients and existing clients commenting on the marketing and advertising that is trolling out, then you realise how well it works!

Evan Graham

Managing Director, Limcora

A great mix of up the minute use of technology so that we are seen in all the right places with a good old-fashioned marketing strategy that ensures all the activity is underpinned by careful thought. You are also super friendly and responsive, which makes dealing with you a pleasure. Thanks guys and well done!

Dr. Paul Donovan

The Change Company

Helpful Information

Want some more specific information? We have some really helpful blogs here:

Blog

Social Media Marketing Get Our Tips & Hints for Better Online Marketing! Home » Social Media MarketingAllFacebook MarketingFree WorkshopsGeneralGoogle AdsSEOSocial Media View Post What Facebook Post Should I Promote?November 5, 2020We often hear this question: “I’ve promoted my post on Facebook – why…

Posting to Social Media Like an Amateur Golfer?

I’m terrible at golf! If you’re wonderful at golf, congratulations! For me, that little white ball taunts me and goes everywhere I don’t want it to go. I’m told there are four main reasons why I’m not doing do well…

Digital Marketing SWOT – A Simple Guide

If you're new to the SWOT framework, here's a quick introduction. SWOT is a tool which can be used to analyse strengths, weaknesses, opportunities and threats (SWOT). Strengths and weaknesses are about you and your business. What are your personal strengths?…

Or you can come along to one of our workshops.

Social Media Posting FAQs

We’re a remote workplace, which means we all work from our home offices! Our head office is in Norwest Business Park, NSW.

We have lots of experience with this and will guide you through this and will show you your options, and what we recommend.

The wonderful thing about social media, is that your customers don’t need to be searching for you to find you.
Other online mediums like Google Ads and even SEO (being found in Google Search), require your customer to have search intent – i.e. they need to know they’re looking for your product.
Social isn’t like that. You can present your brand, service or product to prospective clients and get sales even when they didn’t know they needed you.

Additionally, if someone has already purchased from you, you can have regular touch points with them to get repeat business easily and at a much lower cost than other avenues

Of course. Social doesn’t require a huge amount of technical knowledge to get it right. What it does require however, is time.
Consistent effort month in and month out, as well as a commitment to continually learn is what will make your campaign successful.

If that sounds like time you might not have, or effort you’re not keen to put in, then getting your socials outsourced to someone who knows your brand and is committed to making it work is perhaps a much better option for you.

The simple question is – do you have the time to dedicate to socials to make it work? Do you know enough about your customer and your industry to present them with regular, engaging content?

If the answer to either of these is no, then it’s time to get the experts involved. Another good question to ask is “Are you ready to partner with a digital marketing team?”

At TheOnlineCo. we are working to find people we can partner with long-term to make their business the very best it can be through digital marketing.

Social media management is the process of creating, writing, publishing and managing content across social media platforms. We partner with you and perform all of these tasks on your behalf.

We start with an initial set up phase, this time enables us to get access to your platforms and develop content for you to approve and various other once off tasks. Once we’ve been through the approval process we schedule your content and move into our ongoing management phase of your profiles.

Our team are able to create content for you designed to be posted on all the major platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter and Pinterest.

Yes, as part of our community management process we manage your social moedia inbox respond to comments using the responses we have developed with you in our set up phase.

Determining the frequency of posting is part of developing your social media strategy. We are firm believers in the quality over quantity value of social media and ensuring that we are working with the platform’s algorithms to get you the best result.

Yes of course!

You still have complete control of your social media channels and the content on them and we encourage you to post ad hoc to your channels.

Need Help With Your Social Media Marketing?
We’re Here To Help!

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