Christie McDougall

Christie McDougall

Do I Need to Pay to get Facebook to Work? 

Is organic posting on facebook enough? We’re asked this question all the time.

About 7 years ago, James was having a chat with a Facebook employee. He said that in 2012, only about 17% of Facebook followers ever saw a post. So if you’ve got about 1000 followers, 170 will see your posts. Now that was seven years ago and we know that number has declined rapidly. We’ve read things like 2% and from our own experience, when we first go into the back end of Facebook pages, we often see that less than 5% of people are seeing your posts organically.

We’ve explained previously how to actually get that number up. We do know however that if you’ve got a thousand ‘friends’ and you put a post on Facebook, there’s no way all 1000 people have seen it – unless it’s really terrific content.  

Facebook has an algorithm that decides who sees what, and we’ve got to work with that algorithm. If you’re wanting to grow your business, grow your influence and get more people to see it, you’re going to need to pay. Even if all 1000 people that are currently following your page see your post, there’s potentially another 10 000 or 50 000 people in your target market who need to know about your products and services and in order to get to talk to them, you’re going to have to pay. There’s a whole separate blog that will be about all the things you can do with by using paid Facebook services.

The short answer is, only pay for Facebook if you want to grow.  

Feel free to contact us if you have any other questions – we’re here to help!

Christie McDougall
Christie McDougall

Christie is our Digital Strategy manager and looks after our playbook process. Although she is most skilled in Social Media and PPC and helped TheOnlineCo. achieved Facebook Marketing Partner status, she has a comprehensive and thorough knowledge of marketing in a digital world. She uses her talents in strategy and planning to help clients understand exactly how to grow their business online and have all their marketing efforts pulling together in a collaborative effort, thereby achieving scale and cost efficiencies.

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