Where do these numbers come from?
A survey of 316 US companies was conducted, asking them to define their industry and the percentage of company revenue invested in marketing. If you don’t have a subscription, you can view the relevant percentages from the report here. The Marketing Budget Calculator uses these figures as benchmarks for comparison. Depending on your business’s growth objectives, you may need to invest more or less than the industry average.
It’s crucial for your marketing budget to be both appropriate and sustainable. Strong growth goals require a substantial marketing budget, but it’s equally important to ensure that your investment is sustainable for the long term, avoiding ad-hoc short-term marketing strategies which usually fail.
*Sources:
https://blog.hubspot.com/marketing/marketing-budget-percentage https://www.statista.com/statistics/742988/marketing-budget-share-category-usa/
This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.
our marketing strategy
Most businesses are stuck in a tactics-first mentality, relying on SEO, Social Media, or paid advertising and hoping to achieve growth. At TheOnlineCo., we take a strategy-first approach. We focus on answering a deeper question: “How do we achieve our organisation’s goals by reaching the right people at the right time with the right message?” Developing this question into a 12-month strategic plan primes you for success. Our Digital Marketing Playbook provides clarity on how to drive your business to greater levels of success.
1
Digital Marketing Checkup
Our quick, simple, and non-technical checkup, taking less than 3 minutes, will pinpoint exactly where your Digital Marketing needs improvement.
2
Strategy
Meeting
Spend 30 minutes with us to review your checkup results and determine if our Playbook is the perfect fit for your business.
