Digital marketing survey

You will be presented with a series of twenty statements. For each statement, rank your organisation on a scale of 1 to 5 where 1 is weak and 5 is strong

We have a clear digital marketing plan for the next 12 months that has been properly communicated to the organisation. *

Weak Strong
1	2	3	4	5

Our points of difference have been clearly articulated and our marketing channels consistently communicate them. *

Weak Strong
1	2	3	4	5

Our overall business goals are clear and all our marketing activities are aligned with them. *

Weak Strong
1	2	3	4	5

Our ideal customer (target market) has been identified and all our marketing efforts are focused on communicating with them. *

Weak Strong
1	2	3	4	5

All our marketing content (words, images & video) is compelling, clear and true. *

Weak Strong
1	2	3	4	5

We have a clear pathway, which has been illustrated, for our customers to progress towards purchasing our product or service. *

Weak Strong
1	2	3	4	5

We have identified the keywords and key phrases that our customers use in search engines to find our product or service. *

Weak Strong
1	2	3	4	5

Based on our selected keywords, we have optimised the content on our website to clearly communicate to our ideal customer how our product or service solves their problem or meets their need. *

Weak Strong
1	2	3	4	5

We have visibility, clarity and data on how people are interacting with search engines in order to find our website. *

Weak Strong
1	2	3	4	5

We have clear data on how our website is performing in engaging our target customer. *

Weak Strong
1	2	3	4	5

Weak Strong
1	2	3	4	5

We are consistently creating content (words, images and/or video) that is being used to communicate with our ideal customer. *

Weak Strong
1	2	3	4	5

We have clear data on how our customers are engaging with our creative content (words, images and/or video) on Social Media. *

Weak Strong
1	2	3	4	5

We have a database of potential customers and are communicating with them consistently via email or other channels. *

Weak Strong
1	2	3	4	5

We are consistently acquiring testimonials and/or case studies from our customers. *

Weak Strong
1	2	3	4	5

We have clear data on how all of our marketing is creating awareness, engaging customers and driving leads. *

Weak Strong
1	2	3	4	5

We know which sources have delivered leads over the past 12 months. *

Weak Strong
1	2	3	4	5

We are actively reviewing the data from our marketing and using it to make decisions to improve outcomes. *

Weak Strong
1	2	3	4	5

Our digital marketing communicates with our ideal customer efficiently and clearly and is not complicated, confusing or vague. *

Weak Strong
1	2	3	4	5

We have set an appropriate budget based on our industry, business size and appetite for growth. *

Weak Strong
1	2	3	4	5