What Is Google Ads?
Google Ads is the most advanced and successful Pay-Per-Click method on the internet. It has fast-tracked the growth of millions of businesses since 2000.
Google Ads allows you to put your business in front of your potential customer when they are actively searching. You won’t be paying hundreds or thousands of dollars to advertise to Ads people with little to no interest in what you have to offer. With the use of specific keywords and ads, you can control who sees your ads and when.
TheOnlineCo. will partner with you to remove the complexity and confusion involved with creating best practice campaigns that will bring you the best results.
Our Google Ads Process
When you engage TheOnlineCo. to be your Google Ads agency, we will begin by researching whether Google Ads is right for you. If Google Ads isn’t right for your business we’ll tell you – and we’ll tell you why. There may be other digital marketing avenues that would serve your business better such as SEO or Social Media campaigns.
Our first steps with your business include doing keyword research to look at the possible traffic, competition and possible costs for your potential search terms. This keyword research becomes the foundation of the full campaign where we expand on the search terms, build ads, add extensions and set up conversions.
But our process does not stop there. Google Ads is an ongoing process with frequent reviews and optimisations to ensure the campaign is working to its full potential and bringing you the best results.
What will Google Ads management do for your business?
3 Steps of Google Ads Management
Your Google campaign manager will review your account weekly to ensure everything is running to the best of its ability. This includes looking at search queries, keyword and ad performance, device usage, budget spending and pacing and conversion checking. Changes are made based on performance to improve the overall results.
Our Google ads services include running experiments on landing pages and settings within Google Ads to test what produces the best results. Our Google ads agency specialists work continually with your campaigns with the belief that there is always something that can be done to improve results further. This means we never set and forget, and we are constantly working to bring you more results.
The Google Ads management team meets monthly to discuss strategy and plans for improvement in the coming month.
The team will send regular updates to advise on changes that have been made and the performance results, keeping you in the loop about what is happening in your account the entire time.
What makes TheOnlineCo. different than other Google Ads Agencies?
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