Google Ads Management

SEO (Search Engine Optimisation) is related to the Google organic search results and relies on updates to your website and the content within it in order to rank higher. There is no cost to appearing in Google organic results however, it can take many months or even years to get your business onto the front page of Google using SEO techniques alone.

Google Ads gives you the opportunity to bid for a place above the organic results using keywords. You can choose which keywords you wish to show for and pay when someone clicks on your ads. Google Ads allows you to compete with some of the bigger companies that have been around for years and are showing high in organic listings.

There may be a number of reasons why you cannot see your own ads in the Google search results.

• Budget: You may not have enough budget to show every time someone searches your terms.
• Self-Googling: If you Google yourself frequently, but don’t click the ads (because you know it will be spending your budget), Google will stop showing your ads to you as it knows you are not likely to click.
• Location: You could be outside the target location of your Google Ads campaign.
• Schedule: You may be searching outside of the time scheduled for your ads to run.

There are three components of Google ads quality score: expected CTR (click-through-rate), ad relevance, and landing page experience. Google Ads will show you whether a component is performing above average, average or below average. Updating ads or landing pages to be more relevant to the keyword will help to improve the quality score especially where a component is performing below average.

Modified broad match has a + symbol in front of all the words in a keyword. The + symbol tells Google that a search query must include these terms exactly or as a close variation. These terms can drive more traffic than phrase or exact match terms and will attract more relevant traffic than a simple broad search term.

You should start seeing data come through into your Google Ads account within hours of starting the campaigns however, real results in the form of leads can take some time. Firstly, Google needs time to go through a learning phase to find out when and who is best to show the ads to. This can sometimes take up to 3 months. Following this, months of optimisations and testing is needed to really get the campaign running to its best ability. Results can start coming through within this time however, it may be slow to start and as optimisations are applied, results should begin to improve.

Landing pages are ideal with Google Ads campaign to ensure you receive high quality scores. A landing page should focus on one product or service only and has a very clear call to action allowing the user to take action very quickly and easily. Using landing pages ensures you are giving your potential customers highly relevant information on the very thing they have searched.

There is no simple answer here. Whether Google ads is right will depend on what you want to achieve, how much you are willing to spend and the product or service that you are offering. There are times when there is just not enough traffic for particular search queries to make a Google Ads account viable. Keyword research can be done to analyse how much potential traffic there is for your search terms and also how much these could possibly cost you. If Google ads is not the answer for you, there are other options including social media marketing.

Yes. With the use of ad extensions, you can include a phone number and/or location in your ads. A Google My Business account will be needed for location extensions and you will require access to link this to the account. There is no guarantee these will show all the time as Google will show when it believes it will be most effective.

You choose what your conversions are and when they record. You can set them up through Google Ads, Google Analytics or Google Tag Manager to record phone calls, phone call clicks, form submissions or other events you choose.