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Google Ads Agency | PPC Services

Eliminate Confusion | Reliable Partnership | Expert Strategies

What Is Google Ads?

Google Ads is the most advanced and successful Pay-Per-Click method on the internet. It has fast-tracked the growth of millions of businesses since 2000.

Google Ads allows you to put your business in front of your potential customer when they are actively searching. You won’t be paying hundreds or thousands of dollars to advertise to Ads people with little to no interest in what you have to offer. With the use of specific keywords and ads, you can control who sees your ads and when.

TheOnlineCo. will partner with you to remove the complexity and confusion involved with creating best practice campaigns that will bring you the best results.

Why shout at millions to try to make one sale, when you can reach those interested and make multiple?

Our Google Ads Process

When you engage TheOnlineCo. to be your Google Ads agency, we will begin by researching whether Google Ads is right for you. If Google Ads isn’t right for your business we’ll tell you – and we’ll tell you why. There may be other digital marketing avenues that would serve your business better such as SEO or Social Media campaigns.

Our first steps with your business include doing keyword research to look at the possible traffic, competition and possible costs for your potential search terms. This keyword research becomes the foundation of the full campaign where we expand on the search terms, build ads, add extensions and set up conversions.

But our process does not stop there. Google Ads is an ongoing process with frequent reviews and optimisations to ensure the campaign is working to its full potential and bringing you the best results.

Google Ads

Case Study

Conversions Infographic for Jaang

Concrete company gains 92% increase in conversions

Jaang* came to TheOnlineCo. with a marketing problem of not having much market share in a new location. Our team went straight to work with rebuilding the campaign activity by match type (exact and broad) and according to Google’s Best Practice to take…

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What will Google Ads management do for your business?

Exposure

Traffic

Leads

Conversions

$$$

3 Steps of Google Ads Management

Google Ads
  • Existing Campaign Audit

    If you have an existing Google Ads campaign, we will complete a thorough audit. This will allow us to find areas for improvement and make a decision about whether a new campaign is to be built or whether we can adjust the existing campaign.

  • Keyword Research

    Before we begin, our Google Ads agency specialists will complete keyword research to ensure there is enough traffic to make running Google Ads viable. We will also ask for feedback on these terms allowing us to really get to know your business and what you are about.

  • Website Review

    We, at TheOnlineCo. are huge believers in using highly relevant landing pages to get the best results from your Google Ads campaign. We will review your website and decide whether new landing pages will be required.

  • Competitor Research

    We will complete competitor research to see who your competitors are, what they are offering and how they are wording their ads. This helps us to strategise for your Google Ads accounts in order to have the best campaigns running.

  • Campaign Structure & Build

    This includes building the basics of your campaigns ensuring each campaign has a specific goal in mind. The campaign build includes adding keywords, creating ads and ensuring all ad extensions are set up and used.

  • Conversion tracking

    We will implement conversion tracking which will allow us to record and monitor the number of leads you are receiving. This data is very important in ensuring we optimise the campaigns for best performance and will show you exactly what your campaign is achieving.

  • Landing Page Build

    TheOnlineCo. has a very specific procedure in creating landing pages that work. During the build process, we will work with you to create highly relevant landing pages to match the different ad groups within your Google Ads account.

Step 2: Build - Google Ads Agency & PPC Services

Step 3: Optimisation - Google Ads Agency & PPC Services

  • Weekly Optimisations

    Your Google campaign manager will review your account weekly to ensure everything is running to the best of its ability. This includes looking at search queries, keyword and ad performance, device usage, budget spending and pacing and conversion checking. Changes are made based on performance to improve the overall results.

  • A/B Testing

    Our Google ads services include running experiments on landing pages and settings within Google Ads to test what produces the best results. Our Google ads agency specialists work continually with your campaigns with the belief that there is always something that can be done to improve results further. This means we never set and forget, and we are constantly working to bring you more results.

  • Monthly Strategy

    The Google Ads management team meets monthly to discuss strategy and plans for improvement in the coming month.

  • Monthly Reporting

    The team will send regular updates to advise on changes that have been made and the performance results, keeping you in the loop about what is happening in your account the entire time.

Why Choose TheOnlineCo. As Your Google Ads Agency?

  • DEDICATED SPECIALIST– You will have one of our Google Ads specialists dedicated to your account that can really get to know you and your business to ensure we are doing our best to help you succeed.
  • WE CARE ABOUT YOUR BUSINESS – We don’t just set and forget. We care about your business and want to see you succeed and we will continually work with you and on your accounts to improve performance.
  • ALL SPECIALISTS ARE GOOGLE ADS CERTIFIED – All our Google Ads specialists have completed their Google Ads certifications and renew them yearly.
  • WE VALUE RELATIONSHIP – We want to work with you and have open communication. We don’t hide anything from you and we’re transparent and open about everything we do on your accounts. Monthly video reports are sent each month explaining highlights about what we’ve done and the results.
  • NO LOCK-IN CONTRACTS – We won’t lock you into any 12-month contracts
  • NO OUTSOURCING – All our team are 100% local.
  • PREMIER GOOGLE PARTNERS – We are premier Google partners. We have a dedicated Google representative keeping us up to date with Google Ads updates and best practices.

What makes TheOnlineCo. different than other Google Ads Agencies?

TheOnlineCo. is a 100% local Google Ads Agency

TheOnlineCo. is based in Western Sydney and we have a 100% local Google Ads management team. Our Google Ads agency specialists are available to easily meet with you in person, or remotely via Zoom. We are a dedicated, reliable and easy to reach team who provide results for their clients.

At TheOnlineCo we value integrity, so we are open and honest about everything we do. We keep you informed from the beginning of the account set up and send monthly video reports explaining the work that has been completed and the results achieved. Our openness and honesty set up apart from other Google Ads agencies.

Our team leader, Heidi Jones, has been working with TheOnlineCo for around 10 years and has been working within Google Ads for the entire time. She and the team have regular contact with a Google representative keeping them up to date with all recent developments in Google Ads and changes in Google Ads best practices.

Need Help From a Certified Google Ads Agency?
We’re Here To Help!

Areas We Provide Google Ads Management Services to:

What Our Clients Have To Say

Rated 5 out of 5 stars based on 55 customer reviews.

  • I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.

    Paul Mallison Avatar
    Paul Mallison
    1 month ago

    Quick response to my initial email. Follow-up meeting happened within a few days, answering all my questions. Looking forward to working with these guys - super professional.

    Lyndie Leviston Avatar
    Lyndie Leviston
    1 month ago

    The Google Ads webinar was full of good and practical value. Thanks to April and Haidi for taking the time to actually run a live webinar!! It's rare to see companies doing this for free nowadays.

    Karina Rodriguez Avatar
    Karina Rodriguez
    1 month ago

    Cafe Supplier Avatar
    Cafe Supplier
    2 months ago
  • Signed up for one of their free workshops, learned a lot of valuable information for my business! Very professional and responsive to questions participants had in the group. Looking forward to more w... read more

    Elisha Deep Avatar
    Elisha Deep
    2 months ago

    These guys are amazing! I have attended a number of their free workshops and have honestly learnt so much. They break down the principles into simple terms for everyone to understand and all the facil... read more

    Jolene Janzen Van Nieuwenhuizen Avatar
    Jolene Janzen Van Nieuwenhuizen
    3 months ago

    Real luxury marketing tools. The marketing tools/ content shared in this workshop is shaping businesses on Facebook. Thankyou!

    Sonia Cotroneo Avatar
    Sonia Cotroneo
    3 months ago

    Great presentation and very informative. Looking forward to more webinars.

    Livia Janovics Avatar
    Livia Janovics
    3 months ago
  • My business partner and I had very little knowledge (or experience) with google ads, and Heide and co provided a really good overall snapshot of how they work, right from how to generate search terms,... read more

    Amazing Skin Avatar
    Amazing Skin
    3 months ago

    Heidi gave a very professional and informative presentation on how to create a Google ads campaign. I feel much more able to do this for myself and would also recommend OnlineCo's services to anyone ... read more

    Caroline Fraser Avatar
    Caroline Fraser
    4 months ago

    The workshop on Instagram helped me understand the key features and how to use Instagram effectively. Will definitely implement the strategies. A timely webinar!

    Sandhya Sunil Avatar
    Sandhya Sunil
    4 months ago

    Was professional but fun at the same time, Found presenter well spoken too.

    kelly schofield Avatar
    kelly schofield
    4 months ago
  • I learnt so much from todays lesson on Google Ads! It was fantastic!

    Georgia Parnwell Avatar
    Georgia Parnwell
    4 months ago

    Attended their free online facebook training. It was really good and gave some great insights.

    Debbie Jones Avatar
    Debbie Jones
    4 months ago

    This is the 2nd time I've had the pleasure to use The On Line Co. They have been very informative and I've learnt a lot in only 2 sessions. I plan on furthering my skills with them. Well done. Im very... read more

    Renole Robinson Avatar
    Renole Robinson
    4 months ago

    April and the team delivered an outstanding Google Ads Campaign workshop sharing their knowledge on how to set up and execute high converting Google Ads. I left the one hour workshop feeling confident... read more

    Michelle Sheffield Avatar
    Michelle Sheffield
    4 months ago
  • Really helpful in aiding newcomers to social media, advertising and digital marketing in small to medium businesses. Great content and courses!

    Carina Johnson Avatar
    Carina Johnson
    5 months ago

    Daniel Mpamaugo Avatar
    Daniel Mpamaugo
    5 months ago

    Thank you for the Google ads workshop. It really helped to give me some structure and also learn how it all works! Heidi, it was great!

    Lyndy Lou Avatar
    Lyndy Lou
    6 months ago

    The team at The Online Co are professional yet fun to communicate with. Thanks for a great experience.

    Sam Ng | Seals HQ Avatar
    Sam Ng | Seals HQ
    6 months ago
  • Participated in an on-line meeting and was very impressed with the execution, clarity and professionalism of the event. Great work.

    Sunil Bhakri Avatar
    Sunil Bhakri
    6 months ago

    Christie has bubbly personality which made the zoom call meeting more fun and interactive.

    Heidi Yi Avatar
    Heidi Yi
    6 months ago

    Great Workshops! Thank you!!

    North Shore Cleaning Group PTY LTD Avatar
    North Shore Cleaning Group PTY LTD
    6 months ago

    I did a free Instagram workshop and it was full of useful strategies that have really inspired me to implement immediately! Thank you for your generous sharing.

    Lynda Harding Avatar
    Lynda Harding
    7 months ago
  • It’s hard as a mum in small business to do everything! The workshop was helpful and I received some valuable information on how to get my social media working better for my business. Thanks so much fo... read more

    Debbie Kassis Avatar
    Debbie Kassis
    7 months ago

    I can't even tell you how amazing these guys are, they go above and beyond and have an incredible work ethic. Absolutely can't recommend them enough!

    Kylie Sultana Avatar
    Kylie Sultana
    7 months ago

    Attended some really great marketing sessions recently with them. Learnt heaps about using Facebook and Instagram for content creation and growing our business presence.

    Micheal Anderson Avatar
    Micheal Anderson
    7 months ago

    Great team who are very helpful.

    MadMatt 4wd Avatar
    MadMatt 4wd
    7 months ago
  • Thank you Joni and April for a great (free) workshop on Facebook Posting. In the current climate, it is so wonderful to see such generosity in sharing your knowledge and experience. The workshop was... read more

    Sally Fr Avatar
    Sally Fr
    7 months ago

    Joni provided so many tips I can actually use to build my business on Instagram. Thank you

    Michelle Kirby Avatar
    Michelle Kirby
    7 months ago

    Thank you for offering free training to small businesses, much needed during these crazy times!

    Abz Kam Avatar
    Abz Kam
    7 months ago

    Great strategic advice. Friendly and human 🙂

    Craig Anderson Avatar
    Craig Anderson
    8 months ago
  • I've noticed James engaging posts on LinkedIn. After commenting on a post, James sent me a message back.

    He generously offered for one of his team to connect with me so I could ask a few questions a...
    read more

    Deborah Ricketts Avatar
    Deborah Ricketts
    8 months ago

    Thank you The Online Co for a great (free) workshop on Facebook Posting. In the current climate, it is so wonderful to see such generosity in sharing your knowledge and experience. The workshop was ... read more

    Sally Fr Avatar
    Sally Fr
    8 months ago

    TheOnlineCo are outstanding. Friendly, upfront and incredibly helpful I would recommend James and his team to help you grow your business no matter what stage you are at. Quality all the way.

    Geoff Young Avatar
    Geoff Young
    8 months ago

    Christie was very knowledgeable about Social Media marketing, and was a huge help to our team! Top notch!

    Joel Balyeat Avatar
    Joel Balyeat
    8 months ago
  • Good and professional gave me some good and very useful content

    Education FX Avatar
    Education FX
    8 months ago

    Excellent service!

    Timothy Fragogiannis Avatar
    Timothy Fragogiannis
    8 months ago

    Amazing personalised service! A digital marketing agency that really cares about their customers. Highly recommended!

    Jovana - Bumper Leads Avatar
    Jovana - Bumper Leads
    10 months ago

    Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.

    Brett Monaghan Avatar
    Brett Monaghan
    2 years ago
  • Web traffic and interactions have gone up, it's been such a great journey working with TheOnlineCo, and the results speak for themselves... so much that we have asked them to do more! Easy to work wit... read more

    Audrey Barucchi Avatar
    Audrey Barucchi
    2 years ago

    James and the team are so easy to work with. They are patient, not pushy on the sale, explain things really well, get back to you on time, stay up to date with the latest trends and feed that informat... read more

    Michael Jeffrey Avatar
    Michael Jeffrey
    2 years ago

    James and the team are so easy to work with. They are patient, not pushy on the sale, explain things really well, get back to you on time, stay up to date with the latest trends and feed that informat... read more

    Michael Jeffrey Avatar
    Michael Jeffrey
    2 years ago

    April and James from TheOnlineCo know their trade. It's been a charm working with them - great communication and outstanding results. They respond timely, are very helpful and are able to explain what... read more

    Adrian Tobisch Avatar
    Adrian Tobisch
    2 years ago
  • Great people who cut through the jargon and provide realistic, easy to understand strategies to all levels of business. I've dealt with many digital agencies and most try to 'dazzle' you with fancy t... read more

    Victoria Wright Avatar
    Victoria Wright
    2 years ago

    Great people who cut through the jargon and provide realistic, easy to understand strategies to all levels of business. I've dealt with many digital agencies and most try to 'dazzle' you with fancy t... read more

    Victoria Wright Avatar
    Victoria Wright
    2 years ago

    Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.

    Brett Monaghan Avatar
    Brett Monaghan
    2 years ago

    I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.

    Paul Mallison Avatar
    Paul Mallison
    2 years ago
  • We have been working with The OnlineCo for nearly a year now and our experience has been great! The team at OnlineCo are professionals, results driven and proactive. They are always available to respo... read more

    Ann Chan Avatar
    Ann Chan
    3 years ago

    Great team, professional service and great results! Online Co have performed wonders with our SEO campaign and they are an overall pleasure to deal with. Would highly recommend them to any business!

    Chrissy M Avatar
    Chrissy M
    3 years ago

    The team at the OnlineCo. What can I say ....................... They are awesome!! Four things spring to mind when I think of them. * Professional Service * Friendly guys * Patient with me ..... when... read more

    Dave Ferguson Avatar
    Dave Ferguson
    3 years ago

    Robert Costigan Avatar
    Robert Costigan
    3 years ago
  • The best SEO in the market

    Patrick Jacob Avatar
    Patrick Jacob
    3 years ago

    Harrison (Harry) PARNWELL Avatar
    Harrison (Harry) PARNWELL
    3 years ago

    Very professional outfit - They are are methodical in working through my SEO issues.

    Tim Hart Avatar
    Tim Hart
    3 years ago
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