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Google Ads Agency | Sydney | PPC Management Services
What Is Google Ads?

Google Ads, known as Google AdWords, is one of the most advanced and successful pay-per-click online advertising platforms. It has fast-tracked the growth of millions of businesses, including global brands and local service providers, since 2000.

Google Ads allows you to put your business in front of your target audience the moment they’re actively searching. You won’t be paying hundreds or thousands of dollars to advertise to people with little to no interest in what you have to offer. With the right keyword research, bidding strategies, and relevant keywords, you can control who sees your ads and when.

As a Google Ads agency Sydney businesses trust, TheOnlineCo. will partner with you to remove the complexity and confusion involved in planning and managing PPC campaigns that bring you the best results. We work with you to develop a strategy focused on attracting relevant traffic, generating qualified leads and supporting your wider business goals.

What Will Google Ads Management Do For Your Business?

  • Exposure
    Build awareness by reaching relevant audiences through Google Search, the Google Display Network, YouTube Ads and Google Shopping.
  • Traffic
    Bring high-intent visitors to relevant pages on your website.
  • Leads
    Connect with people who want to engage with you for your product or service.
  • Conversions
    Track important activities that people take on your website
  • $$$
    Grow your monthly revenue through high-quality, cost-effective Google Ads campaigns.
Our Google Ads Process

When you engage TheOnlineCo. as your Sydney PPC agency, we will begin by researching whether Google Ads is the right fit for your business. If Google Ads isn’t right for your business, we’ll tell you, and we’ll explain why. There may be other digital marketing avenues that would better serve your business, such as Search Engine Optimisation (SEO) or Social Media campaigns.

Our initial process includes in-depth keyword research to look at the possible targeted traffic, competition, and likely ad spend for your potential search terms. This keyword research forms the foundation of the full Google Ads campaign, where our Google Ads team expands on the search terms, builds ads, adds extensions, and sets up conversion tracking.

But our process does not end there. Ongoing PPC management with frequent reviews, bid adjustments, and refining ad copy ensures the campaign is working to its full potential and bringing you the best results.

Areas Across Sydney We Service

As a Sydney PPC agency, we manage Google Ads campaigns for Sydney businesses across the whole city, with strategies tailored to each client’s location and bid strategies to the local market wherever you’re based.

  • Sydney CBD
  • Hills District
  • Inner West
  • North Shore
  • North Sydney
  • South West Sydney
  • Western Sydney
Sydney

CASE STUDIES

Concrete company gains 92%
increase in conversions

Jaang came to TheOnlineCo. as they were struggling to gain market share in a new location. Our team rebuilt the campaign activity by match type (exact and broad) and according to Google Ads’ Best Practices to get a jump on the industry.

Our strategy was backed by continuous keyword research and frequent keyword and budget management to drive top performance.

157%

increase in clicks among the local target

273 to 702

92%

increase in
conversions

18.50 to 35.60

65%

increase in impression share versus the competitors

27.89% to 46.12%

2.17%

increase in click through rate

3.92% to 6.09%

44%

decrease in search lost impression share due to budget

63% to 19%

Why Choose TheOnlineCo. As Your
Google Ads Agency?

Dedicated Specialist Who Knows Your Business

You will have a Google Ads specialist dedicated to your account. They will take time to understand your business so we can help you succeed.

Hands-On Campaign Management

We never set and forget. Our Google Ads team continually monitors, tests, and refines your campaigns to keep improving performance.

Certified Google Ads Experts

Every specialist on our team holds current Google Ads certifications, renewed yearly, so your campaigns are always in expert hands.

Full Transparency

We communicate with you openly, with nothing hidden and keep you informed about the work completed on your account. Each month, you will receive a detailed video report explaining what we have done and how your campaigns are performing.

Flexibility With No Lock-In Contracts

We earn your business through results, not fine print. No 12-month contracts are tying you down.

100% Local, Sydney-Based Team

Our Google Ads strategists and PPC specialists are based right here in Sydney, working on your account directly, with no outsourcing.

Backed by Google as a Premier Partner

As a Google Premier Partner, we have a dedicated Google representative keeping us current on updates and best practices.

FAQs

As a leading Google Ads agency, we take the guesswork out of your paid ads. We handle everything from setting up your Google Ads campaigns to managing them day by day. We’re talking about crafting compelling search ads, optimising your ad spend, and making sure you’re hitting the right audience at the right time. It’s all about driving quality traffic to your site and boosting your position on the search engine results page.

Google Ads cost can vary depending on your industry, competition, and how much you want to invest in your ad spend. The beauty of Google Ads is that you’re in control. You set your budget, and we help you maximise every dollar. Whether you’re spending $500 or $50,000, the goal is to ensure you’re getting a solid return on investment.

Google Ads work by showing your ads to people actively searching for what you offer. When someone types a query into Google, your search ad can appear at the top of the search engine results page. It’s all about being visible when potential customers are ready to buy. We fine-tune your campaigns so your ads appear for the right keywords, driving high-intent traffic to your site.

Managing your own Google Ads campaign can be like trying to fix your car without any mechanical knowledge. You might get somewhere, but it won’t be efficient or cost-effective. A Google Ads agency brings expertise, experience, and a dedicated team to ensure your campaigns are optimised for success. We’re here to save you time, money, and the headaches of figuring it all out on your own.

The way we do it is we focus on getting the most out of your ad spend. We do this by continuously monitoring and tweaking your campaigns, whether it’s adjusting bids, refining keywords, or improving ad copy. The goal is to lower your cost per click while increasing conversions. We’re always looking for ways to squeeze more value from every dollar you invest.

Google Ads management services take the heavy lifting off your plate. We handle strategy, execution, and ongoing optimisation. This means you can focus on running your business while we drive results from your paid ads. Plus, with our expertise, you’ll likely see better performance than if you were managing it solo.

Search ads put your business front and centre when someone is actively searching for what you offer. It’s like having a billboard on the busiest street in town, except you’re only paying when someone shows interest. With well-placed search ads, you can drive targeted traffic to your site, increase leads, and ultimately, grow your business.

Organic search engine results are the listings that appear because of their relevance to the search terms, not because someone paid for them. Paid search ads, on the other hand, are the results you see at the top of the page marked as ads. While organic results are great, they can take time to climb the rankings. Paid ads give you instant visibility on the search engine results page, making them a crucial part of a well-rounded digital marketing strategy.

If you’re looking to drive targeted traffic, generate leads, or increase sales, Google Ads services could be a great fit. They’re particularly effective if you want immediate visibility on search engines and have a clear idea of who your audience is. We can help you determine if it’s the right strategy and how to get the most out of it.

Absolutely! Google Ads are fantastic for local businesses. You can target specific geographic areas, ensuring your search ads are only shown to people in your local area. This means your ad spend is focused on reaching the people most likely to become your customers, giving you more bang for your buck.

They took the time to ask the right questions engaging in a comprehensive discovery process to work out the principal motivators of our firm’s development. Specifically, they diligently discerned our organisational identity, our core values and delineated the messages we intended to convey to prospective clients. The marketing playbook they drafted for us was thorough and encompassed an extensive analysis of our market providing strategic options of how we can better communicate our core values. This invaluable assistance through our rebrand strategy cannot be understated. They are continuing to help us discover what options are available to better communicate who we are to potential clients and show them how we can effectively serve them in our calling to deliver Just Redemptive Outcomes.

Tim Whincop, Director - Vocare

They’re flexible, they listen, and they communicate exceptionally well. I can pick up the phone or send an email and I get a response immediately. I also appreciate the fact that the people I spoke to during the onboarding process and the decision-making process are the people we work with. With other marketing companies you often speak to the salespeople and then once the sale is done, you never speak to them again. You don’t know anything about the people doing the work and you don’t have a relationship with them. With TheOnlineCo, the people that were involved in the onboarding, are the people that we are now dealing with as we work to build our business. This is quite unique. Buying anything is an emotional decision and I’m a little bit old school, but people buy from people they like. And I really like the team at TheOnlineCo

Matthew Perrier, CEO - photoSentinel

TheOnlineCo.’s ‘Digital Marketing Playbook’ process is powerful. As a Director of Zedu Ultrasound Training, I’ve experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer.

The Playbook has not only boosted our online visibility but also significantly increased our engagement and conversions. The personalised guidance and clear roadmap provided by TheOnlineCo.’s team of professionals have proven invaluable in maximising our digital presence.

If you’re seeking a comprehensive and results-driven digital marketing solution, guided by a team that will grow to become friends, look no further than TheOnlineCo.

Michael Duncan, Director - Zedu Ultrasound Training

Working with TheOnlineCo. team has been one of the most encouraging and specialised services I have experienced. The process of providing a digital playbook for our company was outstanding and I would highly recommend that anyone seeking to build their digital platform scope take the time to invest in the Digital Marketing Playbook process with James and his team.

From initial discovery conversations to massaging the final details, the experience was seamless and solely focussed on providing a unique and targeted approach to our individual needs as a client. We were absolutely blown away with the level of detail, accuracy, heart and investment into understanding our business’s goals, needs and areas of development and growth and providing it to us in a professional playbook presented in a simple and yet professional feedback session.

If you are considering TheOnlineCo. for your future endeavours I cannot stress enough, you will not regret it!

Kayleigh Alexandre, Creative Content & Branding Manager - HC

If you are thinking about doing the Digital Marketing Playbook with James and TheOnlineCo. team – do it! You won’t be disappointed. 

The playbook process started with an initial exploration meeting and it was clear to me during that meeting that this was an hour of time well invested! James and his team had clearly done their research prior to our meeting as they came prepared with questions specific to our business and industry. 

The playbook was then presented by the team in our next meeting and I have to say I thought it was fantastic. This document is over 70 pages long and covers everything from my competitors, to our brand voice and values, a really in-depth story of our target markets (this is the part I really liked) and then the strategy and tactics to execute.

It is quite an amazing document and one that I highly recommend you do if you need to get your digital marketing strategy and execution sorted. 

Michelle Blicavs, Australian Consulting Surveyors

The Digital Marketing Playbook process was quite simply exactly what my business needed. Not only did it take a deep dive into who my ideal clients are and their needs and wants but it also outlined very clearly what marketing activities needed to be done and when to achieve my business goals. On top of that, TheOnlineCo. team looked at my website and branding and assisted with making the necessary changes in these areas as well.

If you have been considering working with a digital marketing agency you need to speak with James and TheOnlineCo. team, they invest in their clients’ businesses and it shows in the work they do and the results they achieve.

Micheal Anderson, Aurora Wealth

TheOnlineCo. team were very professional and thoroughly committed to understanding our business from the start of our marketing journey. They took the time and created a very detailed and informative analysis of our competitors, helped us to understand our avatar and our customer story.

From there they provided us with very detailed strategies and recommendations for us to meet our business goals. The overall process was a great experience and they delivered on everything we had expected and more, this gave us the confidence to move forward with our marketing plans.

Michael Mackie, Business Manager - Speak About Speech
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