What Is Google Ads?
Google Ads is the most advanced and successful Pay-Per-Click method on the internet. It has fast-tracked the growth of millions of businesses since 2000.
Google Ads allows you to put your business in front of your potential customer when they are actively searching. You won’t be paying hundreds or thousands of dollars to advertise to Ads people with little to no interest in what you have to offer. With the use of specific keywords and ads, you can control who sees your ads and when.
TheOnlineCo. will partner with you to remove the complexity and confusion involved with creating best practice campaigns that will bring you the best results.
Our Google Ads Process
When you engage TheOnlineCo. to be your Google Ads agency, we will begin by researching whether Google Ads is right for you. If Google Ads isn’t right for your business we’ll tell you – and we’ll tell you why. There may be other digital marketing avenues that would serve your business better such as SEO or Social Media campaigns.
Our first steps with your business include doing keyword research to look at the possible traffic, competition and possible costs for your potential search terms. This keyword research becomes the foundation of the full campaign where we expand on the search terms, build ads, add extensions and set up conversions.
But our process does not stop there. Google Ads is an ongoing process with frequent reviews and optimisations to ensure the campaign is working to its full potential and bringing you the best results.
What will Google Ads management do for your business?
3 Steps of Google Ads Management
Your Google campaign manager will review your account weekly to ensure everything is running to the best of its ability. This includes looking at search queries, keyword and ad performance, device usage, budget spending and pacing and conversion checking. Changes are made based on performance to improve the overall results.
Our Google ads services include running experiments on landing pages and settings within Google Ads to test what produces the best results. Our Google ads agency specialists work continually with your campaigns with the belief that there is always something that can be done to improve results further. This means we never set and forget, and we are constantly working to bring you more results.
The Google Ads management team meets monthly to discuss strategy and plans for improvement in the coming month.
The team will send regular updates to advise on changes that have been made and the performance results, keeping you in the loop about what is happening in your account the entire time.
What makes TheOnlineCo. different than other Google Ads Agencies?
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Areas We Provide Google Ads Management Services to:
What Our Clients Have To Say
Rated 5 out of 5 stars based on 57 customer reviews.
I'm popping on here on a high after a long Covid lull with my interior design business. I sat on a Zoom call with James this week, where he took me through some small yet very significant strategies f... read moreMelinda Galetti2 weeks ago
I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.Paul Mallison10 months ago
Quick response to my initial email. Follow-up meeting happened within a few days, answering all my questions. Looking forward to working with these guys - super professional.Lyndie Leviston10 months ago
The Google Ads webinar was full of good and practical value. Thanks to April and Haidi for taking the time to actually run a live webinar!! It's rare to see companies doing this for free nowadays.Karina Rodriguez10 months ago
Signed up for one of their free workshops, learned a lot of valuable information for my business! Very professional and responsive to questions participants had in the group. Looking forward to more w... read moreElisha Deep11 months ago
These guys are amazing! I have attended a number of their free workshops and have honestly learnt so much. They break down the principles into simple terms for everyone to understand and all the facil... read moreJolene Janzen Van Nieuwenhuizen1 year ago
My business partner and I had very little knowledge (or experience) with google ads, and Heide and co provided a really good overall snapshot of how they work, right from how to generate search terms,... read moreAmazing Skin1 year ago
Heidi gave a very professional and informative presentation on how to create a Google ads campaign. I feel much more able to do this for myself and would also recommend OnlineCo's services to anyone ... read moreCaroline Fraser1 year ago
The workshop on Instagram helped me understand the key features and how to use Instagram effectively. Will definitely implement the strategies. A timely webinar!Sandhya Sunil1 year agoDebbie Jones1 year ago
This is the 2nd time I've had the pleasure to use The On Line Co. They have been very informative and I've learnt a lot in only 2 sessions. I plan on furthering my skills with them. Well done. Im very... read moreRenole Robinson1 year ago
April and the team delivered an outstanding Google Ads Campaign workshop sharing their knowledge on how to set up and execute high converting Google Ads. I left the one hour workshop feeling confident... read moreMichelle Sheffield1 year ago
Participated in an on-line meeting and was very impressed with the execution, clarity and professionalism of the event. Great work.Sunil Bhakri1 year agoHeidi Yi1 year ago
The team at The Online Co are professional yet fun to communicate with. Thanks for a great experience.Sam Ng | Seals HQ1 year ago
I did a free Instagram workshop and it was full of useful strategies that have really inspired me to implement immediately! Thank you for your generous sharing.Lynda Harding1 year ago
It’s hard as a mum in small business to do everything! The workshop was helpful and I received some valuable information on how to get my social media working better for my business. Thanks so much fo... read moreDebbie Kassis1 year ago
I can't even tell you how amazing these guys are, they go above and beyond and have an incredible work ethic. Absolutely can't recommend them enough!Kylie Sultana1 year ago
- Michelle Kirby1 year agoAbz Kam1 year ago
Attended some really great marketing sessions recently with them. Learnt heaps about using Facebook and Instagram for content creation and growing our business presence.Micheal Anderson1 year ago
Thank you Joni and April for a great (free) workshop on Facebook Posting. In the current climate, it is so wonderful to see such generosity in sharing your knowledge and experience. The workshop was... read moreSally Fr1 year ago
I've noticed James engaging posts on LinkedIn. After commenting on a post, James sent me a message back.
He generously offered for one of his team to connect with me so I could ask a few questions a... read moreDeborah Ricketts1 year ago
Christie was very knowledgeable about Social Media marketing, and was a huge help to our team! Top notch!Joel Balyeat1 year ago
Amazing personalised service! A digital marketing agency that really cares about their customers. Highly recommended!Jovana - Bumper Leads1 year ago
Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.Brett Monaghan2 years ago
Web traffic and interactions have gone up, it's been such a great journey working with TheOnlineCo, and the results speak for themselves... so much that we have asked them to do more! Easy to work wit... read moreAudrey Barucchi3 years ago
James and the team are so easy to work with. They are patient, not pushy on the sale, explain things really well, get back to you on time, stay up to date with the latest trends and feed that informat... read moreMichael Jeffrey3 years ago
April and James from TheOnlineCo know their trade. It's been a charm working with them - great communication and outstanding results. They respond timely, are very helpful and are able to explain what... read moreAdrian Tobisch3 years ago
Great people who cut through the jargon and provide realistic, easy to understand strategies to all levels of business. I've dealt with many digital agencies and most try to 'dazzle' you with fancy t... read moreVictoria Wright3 years ago
Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.Brett Monaghan3 years ago
I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.Paul Mallison3 years ago
We have been working with The OnlineCo for nearly a year now and our experience has been great! The team at OnlineCo are professionals, results driven and proactive. They are always available to respo... read moreAnn Chan3 years ago
- Tim Hart3 years ago
Great team, professional service and great results! Online Co have performed wonders with our SEO campaign and they are an overall pleasure to deal with. Would highly recommend them to any business!Chrissy M3 years ago