Google Ads Agency | PPC Services
Eliminate Confusion | Reliable Partnership | Expert Strategies
What Is Google Ads?
Google Ads is the most advanced and successful Pay-Per-Click method on the internet. It has fast-tracked the growth of millions of businesses since 2000.
Google Ads allows you to put your business in front of your potential customer when they are actively searching. You won’t be paying hundreds or thousands of dollars to advertise to Ads people with little to no interest in what you have to offer. With the use of specific keywords and ads, you can control who sees your ads and when.
TheOnlineCo. will partner with you to remove the complexity and confusion involved with creating best practice campaigns that will bring you the best results.
Our Google Ads Process
When you engage TheOnlineCo. to be your Google Ads agency, we will begin by researching whether Google Ads is right for you. If Google Ads isn’t right for your business we’ll tell you – and we’ll tell you why. There may be other digital marketing avenues that would serve your business better such as SEO or Social Media campaigns.
Our first steps with your business include doing keyword research to look at the possible traffic, competition and possible costs for your potential search terms. This keyword research becomes the foundation of the full campaign where we expand on the search terms, build ads, add extensions and set up conversions.
But our process does not stop there. Google Ads is an ongoing process with frequent reviews and optimisations to ensure the campaign is working to its full potential and bringing you the best results.
Case Study
Concrete company gains 92% increase in conversions
Jaang* came to TheOnlineCo. with a marketing problem of not having much market share in a new location. Our team went straight to work with rebuilding the campaign activity by match type (exact and broad) and according to Google’s Best Practice to take…
What will Google Ads management do for your business?
Exposure
Traffic
Leads
Conversions
$$$
3 Steps of Google Ads Management
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Existing Campaign Audit
If you have an existing Google Ads campaign, we will complete a thorough audit. This will allow us to find areas for improvement and make a decision about whether a new campaign is to be built or whether we can adjust the existing campaign.
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Keyword Research
Before we begin, our Google Ads agency specialists will complete keyword research to ensure there is enough traffic to make running Google Ads viable. We will also ask for feedback on these terms allowing us to really get to know your business and what you are about.
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Website Review
We, at TheOnlineCo. are huge believers in using highly relevant landing pages to get the best results from your Google Ads campaign. We will review your website and decide whether new landing pages will be required.
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Competitor Research
We will complete competitor research to see who your competitors are, what they are offering and how they are wording their ads. This helps us to strategise for your Google Ads accounts in order to have the best campaigns running.
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Campaign Structure & Build
This includes building the basics of your campaigns ensuring each campaign has a specific goal in mind. The campaign build includes adding keywords, creating ads and ensuring all ad extensions are set up and used.
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Conversion tracking
We will implement conversion tracking which will allow us to record and monitor the number of leads you are receiving. This data is very important in ensuring we optimise the campaigns for best performance and will show you exactly what your campaign is achieving.
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Landing Page Build
TheOnlineCo. has a very specific procedure in creating landing pages that work. During the build process, we will work with you to create highly relevant landing pages to match the different ad groups within your Google Ads account.
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Weekly Optimisations
Your Google campaign manager will review your account weekly to ensure everything is running to the best of its ability. This includes looking at search queries, keyword and ad performance, device usage, budget spending and pacing and conversion checking. Changes are made based on performance to improve the overall results.
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A/B Testing
Our Google ads services include running experiments on landing pages and settings within Google Ads to test what produces the best results. Our Google ads agency specialists work continually with your campaigns with the belief that there is always something that can be done to improve results further. This means we never set and forget, and we are constantly working to bring you more results.
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Monthly Strategy
The Google Ads management team meets monthly to discuss strategy and plans for improvement in the coming month.
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Monthly Reporting
The team will send regular updates to advise on changes that have been made and the performance results, keeping you in the loop about what is happening in your account the entire time.
What makes TheOnlineCo. different than other Google Ads Agencies?
TheOnlineCo. is based in Western Sydney and we have a 100% local Google Ads management team. Our Google Ads agency specialists are available to easily meet with you in person, or remotely via Zoom. We are a dedicated, reliable and easy to reach team who provide results for their clients.
At TheOnlineCo we value integrity, so we are open and honest about everything we do. We keep you informed from the beginning of the account set up and send monthly video reports explaining the work that has been completed and the results achieved. Our openness and honesty set up apart from other Google Ads agencies.
Our team leader, Heidi Jones, has been working with TheOnlineCo for around 10 years and has been working within Google Ads for the entire time. She and the team have regular contact with a Google representative keeping them up to date with all recent developments in Google Ads and changes in Google Ads best practices.
Need Help From a Certified Google Ads Agency?
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Areas We Provide Google Ads Management Services to:
What Our Clients Have To Say
Rated 5 out of 5 stars based on 56 customer reviews.
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I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.
Paul Mallison4 months agoQuick response to my initial email. Follow-up meeting happened within a few days, answering all my questions. Looking forward to working with these guys - super professional.
Lyndie Leviston4 months agoThe Google Ads webinar was full of good and practical value. Thanks to April and Haidi for taking the time to actually run a live webinar!! It's rare to see companies doing this for free nowadays.
Karina Rodriguez4 months ago 
Cafe Supplier5 months ago -
Signed up for one of their free workshops, learned a lot of valuable information for my business! Very professional and responsive to questions participants had in the group. Looking forward to more w... read more
Elisha Deep5 months agoThese guys are amazing! I have attended a number of their free workshops and have honestly learnt so much. They break down the principles into simple terms for everyone to understand and all the facil... read more
Jolene Janzen Van Nieuwenhuizen5 months agoGreat presentation and very informative. Looking forward to more webinars.
Livia Janovics6 months agoReal luxury marketing tools. The marketing tools/ content shared in this workshop is shaping businesses on Facebook. Thankyou!
Sonia Cotroneo6 months ago -
My business partner and I had very little knowledge (or experience) with google ads, and Heide and co provided a really good overall snapshot of how they work, right from how to generate search terms,... read more
Amazing Skin6 months agoHeidi gave a very professional and informative presentation on how to create a Google ads campaign. I feel much more able to do this for myself and would also recommend OnlineCo's services to anyone ... read more
Caroline Fraser6 months agoHeidi gave a very professional and informative presentation on how to create a Google ads campaign. I feel much more able to do this for myself and would also recommend OnlineCo's services to anyone ... read more
Carrie Fraser6 months agoThe workshop on Instagram helped me understand the key features and how to use Instagram effectively. Will definitely implement the strategies. A timely webinar!
Sandhya Sunil7 months ago -
Attended their free online facebook training. It was really good and gave some great insights.
Debbie Jones7 months agoApril and the team delivered an outstanding Google Ads Campaign workshop sharing their knowledge on how to set up and execute high converting Google Ads. I left the one hour workshop feeling confident... read more
Michelle Sheffield7 months agoThis is the 2nd time I've had the pleasure to use The On Line Co. They have been very informative and I've learnt a lot in only 2 sessions. I plan on furthering my skills with them. Well done. Im very... read more
Renole Robinson7 months agoI learnt so much from todays lesson on Google Ads! It was fantastic!
Georgia Parnwell7 months ago -
Was professional but fun at the same time, Found presenter well spoken too.
kelly schofield7 months ago 
Daniel Mpamaugo8 months agoReally helpful in aiding newcomers to social media, advertising and digital marketing in small to medium businesses. Great content and courses!
Carina Johnson8 months agoChristie has bubbly personality which made the zoom call meeting more fun and interactive.
Heidi Yi9 months ago -
The team at The Online Co are professional yet fun to communicate with. Thanks for a great experience.
Sam Ng | Seals HQ9 months agoGreat Workshops! Thank you!!
North Shore Cleaning Group PTY LTD9 months agoParticipated in an on-line meeting and was very impressed with the execution, clarity and professionalism of the event. Great work.
Sunil Bhakri9 months agoThank you for the Google ads workshop. It really helped to give me some structure and also learn how it all works! Heidi, it was great!
Lyndy Lou9 months ago -
I did a free Instagram workshop and it was full of useful strategies that have really inspired me to implement immediately! Thank you for your generous sharing.
Lynda Harding10 months agoIt’s hard as a mum in small business to do everything! The workshop was helpful and I received some valuable information on how to get my social media working better for my business. Thanks so much fo... read more
Debbie Kassis10 months agoI can't even tell you how amazing these guys are, they go above and beyond and have an incredible work ethic. Absolutely can't recommend them enough!
Kylie Sultana10 months agoJoni provided so many tips I can actually use to build my business on Instagram. Thank you
Michelle Kirby10 months ago -
Thank you for offering free training to small businesses, much needed during these crazy times!
Abz Kam10 months agoAttended some really great marketing sessions recently with them. Learnt heaps about using Facebook and Instagram for content creation and growing our business presence.
Micheal Anderson10 months agoThank you Joni and April for a great (free) workshop on Facebook Posting. In the current climate, it is so wonderful to see such generosity in sharing your knowledge and experience. The workshop was... read more
Sally Fr10 months agoGreat team who are very helpful.
MadMatt 4wd10 months ago -
Great strategic advice. Friendly and human 🙂
Craig Anderson10 months agoI've noticed James engaging posts on LinkedIn. After commenting on a post, James sent me a message back.
He generously offered for one of his team to connect with me so I could ask a few questions a... read more 
Deborah Ricketts11 months agoThank you The Online Co for a great (free) workshop on Facebook Posting. In the current climate, it is so wonderful to see such generosity in sharing your knowledge and experience. The workshop was ... read more
Sally Fr11 months agoTheOnlineCo are outstanding. Friendly, upfront and incredibly helpful I would recommend James and his team to help you grow your business no matter what stage you are at. Quality all the way.
Geoff Young11 months ago -
Christie was very knowledgeable about Social Media marketing, and was a huge help to our team! Top notch!
Joel Balyeat11 months agoGood and professional gave me some good and very useful content
Education FX11 months agoExcellent service!
Timothy Fragogiannis11 months agoAmazing personalised service! A digital marketing agency that really cares about their customers. Highly recommended!
Jovana - Bumper Leads1 year ago -
Great work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.
Brett Monaghan2 years agoWeb traffic and interactions have gone up, it's been such a great journey working with TheOnlineCo, and the results speak for themselves... so much that we have asked them to do more! Easy to work wit... read more
Audrey Barucchi2 years agoJames and the team are so easy to work with. They are patient, not pushy on the sale, explain things really well, get back to you on time, stay up to date with the latest trends and feed that informat... read more
Michael Jeffrey2 years agoJames and the team are so easy to work with. They are patient, not pushy on the sale, explain things really well, get back to you on time, stay up to date with the latest trends and feed that informat... read more
Michael Jeffrey2 years ago -
April and James from TheOnlineCo know their trade. It's been a charm working with them - great communication and outstanding results. They respond timely, are very helpful and are able to explain what... read more
Adrian Tobisch2 years agoGreat people who cut through the jargon and provide realistic, easy to understand strategies to all levels of business. I've dealt with many digital agencies and most try to 'dazzle' you with fancy t... read more
Victoria Wright2 years agoGreat people who cut through the jargon and provide realistic, easy to understand strategies to all levels of business. I've dealt with many digital agencies and most try to 'dazzle' you with fancy t... read more
Victoria Wright2 years agoGreat work. James and the team do exactly what they say. When I ask a question they answer, They keep me in the loop and get results.
Brett Monaghan3 years ago -
I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.
Paul Mallison3 years agoWe have been working with The OnlineCo for nearly a year now and our experience has been great! The team at OnlineCo are professionals, results driven and proactive. They are always available to respo... read more
Ann Chan3 years ago 
Robert Costigan3 years agoGreat team, professional service and great results! Online Co have performed wonders with our SEO campaign and they are an overall pleasure to deal with. Would highly recommend them to any business!
Chrissy M3 years ago -
Harrison (Harry) PARNWELL3 years agoVery professional outfit - They are are methodical in working through my SEO issues.
Tim Hart3 years agoThe team at the OnlineCo. What can I say ....................... They are awesome!! Four things spring to mind when I think of them. * Professional Service * Friendly guys * Patient with me ..... when... read more
Dave Ferguson3 years agoThe best SEO in the market
Patrick Jacob3 years ago