Google Ads, formerly called Google Adwords, is the most advanced and successful Pay-Per-Click method on the internet. It has fast-tracked the growth of millions of businesses since 2000.
Google Ads allows you to put your business in front of your potential customers when they are actively searching. You won’t be paying hundreds or thousands of dollars to advertise to Ads people with little to no interest in what you have to offer. With the use of specific keywords and ads, you can control who sees your ads and when.
TheOnlineCo. will partner with you to remove the complexity and confusion involved with creating best-practice campaigns that will bring you the best results.
When you engage TheOnlineCo. as your Google Ads agency, we will begin by researching whether Google Ads is right for you. If Google Ads isn’t right for your business we’ll tell you – and we’ll tell you why. There may be other digital marketing avenues that would better serve your business such as SEO or Social Media campaigns.
Our initial steps with your business include doing keyword research to look at the possible traffic, competition, and possible costs for your potential search terms. This keyword research becomes the foundation of the full Google Ads campaign where we expand on the search terms, build ads, add extensions and set up conversions.
But our process does not stop there. Google Ads is an ongoing process with frequent reviews and optimisations to ensure the campaign is working to its full potential and bringing you the best results.
This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.
our marketing strategy
Most businesses are stuck in a tactics-first mentality, relying on ad-hoc SEO, social media, or paid advertising and hoping to achieve growth. At TheOnlineCo., we take a strategy-first approach. We focus on answering a deeper question: “How do we achieve our organisation’s goals by reaching the right people at the right time with the right message?” Developing this question into a 12-month strategic plan primes you for success. Our Digital Marketing Playbook provides clarity on how to drive your business to new heights.
CASE STUDIES
“Jaang” came to TheOnlineCo. as they were struggling to gain market share in a new location. Our team went straight to work with rebuilding the campaign activity by match type (exact and broad) and according to Google’s Best Practice to take a jump on the industry.
Our strategy was backed by continuous keyword research and frequent keyword and budget management to drive top performance. What will Google Ads management do for your business?
157%
increase in clicks among the local target
273 to 702
92%
increase in
conversions
18.50 to 35.60
65%
increase in impression share versus the competitors
27.89% to 46.12%
2.17%
increase in click through rate
3.92% to 6.09%
44%
decrease in search lost impression share due to budget
63% to 19%
IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?
The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.
You will have one of our Google Ads specialists dedicated to your Google Ads account who can really get to know you and your business to ensure we are doing our best to help you succeed.
We don’t just set and forget. We care about your business and want to see you succeed. Our team will continually work with you and on your accounts to improve performance.
All our Google Ads specialists have completed their Google Ads certifications and renew them yearly.
We want to work with you openly and transparently. We ensure nothing is hidden from you and keep you informed about everything we do on your accounts. Each month, we provide detailed video reports highlighting what we’ve done and the results.
We won’t lock you into any 12-month contracts.
Our Google Ads strategists are 100% local.
We are premier Google partners. We have a dedicated Google representative keeping us up-to-date with Google Ads updates and best practices.
As a leading Google Ads agency, we take the guesswork out of your paid ads. We handle everything from setting up your Google Ads campaigns to managing them day-to-day. We’re talking about crafting compelling search ads, optimising your ad spend, and making sure you’re hitting the right audience at the right time. It’s all about driving quality traffic to your site and boosting your position on the search engine results page.
Google Ads cost can vary depending on your industry, competition, and how much you want to invest in your ad spend. The beauty of Google Ads is that you’re in control—you set your budget, and we help you maximise every dollar. Whether you’re spending $500 or $50,000, the goal is to ensure you’re getting a solid return on investment.
Google Ads work by showing your ads to people actively searching for what you offer. When someone types a query into Google, your search ad can appear at the top of the search engine results page. It’s all about being visible when potential customers are ready to buy. We fine-tune your campaigns so your ads appear for the right keywords, driving high-intent traffic to your site.
Managing your own Google Ads campaign can be like trying to fix your car without any mechanical knowledge—you might get somewhere, but it won’t be efficient or cost-effective. A Google Ads agency brings expertise, experience, and a dedicated team to ensure your campaigns are optimised for success. We’re here to save you time, money, and the headaches of figuring it all out on your own.
The way we do it is we focus on getting the most out of your ad spend. We do this by continuously monitoring and tweaking your campaigns—whether it’s adjusting bids, refining keywords, or improving ad copy. The goal is to lower your cost-per-click while increasing conversions. We’re always looking for ways to squeeze more value from every dollar you invest.
Google Ads management services take the heavy lifting off your plate. We handle everything—strategy, execution, and ongoing optimisation. This means you can focus on running your business while we focus on driving results from your paid ads. Plus, with our expertise, you’ll likely see better performance than if you were managing it solo.
Search ads put your business front and centre when someone is actively searching for what you offer. It’s like having a billboard on the busiest street in town, except you’re only paying when someone shows interest. With well-placed search ads, you can drive targeted traffic to your site, increase leads, and ultimately, grow your business.
Organic search engine results are the listings that appear because of their relevance to the search terms, not because someone paid for them. Paid search ads, on the other hand, are the results you see at the top of the page marked as ads. While organic results are great, they can take time to climb the rankings. Paid ads give you instant visibility on the search engine results page, making them a crucial part of a well-rounded digital marketing strategy.
If you’re looking to drive targeted traffic, generate leads, or increase sales, Google Ads services could be a great fit. They’re particularly effective if you want immediate visibility on search engines and have a clear idea of who your audience is. We can help you determine if it’s the right strategy and how to get the most out of it.
Absolutely! Google Ads are fantastic for local businesses. You can target specific geographic areas, ensuring your search ads are only shown to people in your local area. This means your ad spend is focused on reaching the people most likely to become your customers, giving you more bang for your buck.