Google Ads Services
What Is Google Ads?

Google Ads, formerly called Google Adwords, is the most advanced and successful Pay-Per-Click method on the internet. It has fast-tracked the growth of millions of businesses since 2000.

Google Ads allows you to put your business in front of your potential customers when they are actively searching. You won’t be paying hundreds or thousands of dollars to advertise to Ads people with little to no interest in what you have to offer. With the use of specific keywords and ads, you can control who sees your ads and when.

TheOnlineCo. will partner with you to remove the complexity and confusion involved with creating best-practice campaigns that will bring you the best results.

What will Google Ads management do for your business?
  • Exposure
    Tell your ideal customer who you are and what you do.
  • Traffic
    Send your ideal customer to your website.
  • Leads
    Find people who want to engage with you for your product or service.
  • Conversions
    Track important activities that people take on your website
  • $$$
    Grow your business through highly quality Google Ads campaigns.
Our Google Ads Process

When you engage TheOnlineCo. as your Google Ads agency, we will begin by researching whether Google Ads is right for you. If Google Ads isn’t right for your business we’ll tell you – and we’ll tell you why. There may be other digital marketing avenues that would better serve your business such as SEO or Social Media campaigns.

Our initial steps with your business include doing keyword research to look at the possible traffic, competition, and possible costs for your potential search terms. This keyword research becomes the foundation of the full Google Ads campaign where we expand on the search terms, build ads, add extensions and set up conversions.

But our process does not stop there. Google Ads is an ongoing process with frequent reviews and optimisations to ensure the campaign is working to its full potential and bringing you the best results.

This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.

our marketing strategy

Successful Digital Marketing starts with a sound strategy

Most businesses are stuck in a tactics-first mentality, relying on ad-hoc SEO, social media, or paid advertising and hoping to achieve growth. At TheOnlineCo., we take a strategy-first approach. We focus on answering a deeper question: “How do we achieve our organisation’s goals by reaching the right people at the right time with the right message?” Developing this question into a 12-month strategic plan primes you for success. Our Digital Marketing Playbook provides clarity on how to drive your business to new heights.

Begin your Playbook Journey

CASE STUDIES

Concrete company gains 92% increase in conversions

“Jaang” came to TheOnlineCo. as they were struggling to gain market share in a new location. Our team went straight to work with rebuilding the campaign activity by match type (exact and broad) and according to Google’s Best Practice to take a jump on the industry.

Our strategy was backed by continuous keyword research and frequent keyword and budget management to drive top performance. What will Google Ads management do for your business?

157%

increase in clicks among the local target

273 to 702

92%

increase in
conversions

18.50 to 35.60

65%

increase in impression share versus the competitors

27.89% to 46.12%

2.17%

increase in click through rate

3.92% to 6.09%

44%

decrease in search lost impression share due to budget

63% to 19%

IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?

Clearly identify where your Digital Marketing strengths and weaknesses lie

The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.

Digital Marketing Checkup
Why choose TheOnlineCo. as your Google Ads agency?
Dedicated specialist

You will have one of our Google Ads specialists dedicated to your Google Ads account who can really get to know you and your business to ensure we are doing our best to help you succeed.

We care about your business

We don’t just set and forget. We care about your business and want to see you succeed. Our team will continually work with you and on your accounts to improve performance.

All specialists are Google Ads certified

All our Google Ads specialists have completed their Google Ads certifications and renew them yearly.

We value relationship

We want to work with you openly and transparently. We ensure nothing is hidden from you and keep you informed about everything we do on your accounts. Each month, we provide detailed video reports highlighting what we’ve done and the results.

No lock-in contracts

We won’t lock you into any 12-month contracts.

No outsourcing

Our Google Ads strategists are 100% local.

Premier Google partners

We are premier Google partners. We have a dedicated Google representative keeping us up-to-date with Google Ads updates and best practices.

FAQs

As a leading Google Ads agency, we take the guesswork out of your paid ads. We handle everything from setting up your Google Ads campaigns to managing them day-to-day. We’re talking about crafting compelling search ads, optimising your ad spend, and making sure you’re hitting the right audience at the right time. It’s all about driving quality traffic to your site and boosting your position on the search engine results page.

Google Ads cost can vary depending on your industry, competition, and how much you want to invest in your ad spend. The beauty of Google Ads is that you’re in control—you set your budget, and we help you maximise every dollar. Whether you’re spending $500 or $50,000, the goal is to ensure you’re getting a solid return on investment.

Google Ads work by showing your ads to people actively searching for what you offer. When someone types a query into Google, your search ad can appear at the top of the search engine results page. It’s all about being visible when potential customers are ready to buy. We fine-tune your campaigns so your ads appear for the right keywords, driving high-intent traffic to your site.

Managing your own Google Ads campaign can be like trying to fix your car without any mechanical knowledge—you might get somewhere, but it won’t be efficient or cost-effective. A Google Ads agency brings expertise, experience, and a dedicated team to ensure your campaigns are optimised for success. We’re here to save you time, money, and the headaches of figuring it all out on your own.

The way we do it is we focus on getting the most out of your ad spend. We do this by continuously monitoring and tweaking your campaigns—whether it’s adjusting bids, refining keywords, or improving ad copy. The goal is to lower your cost-per-click while increasing conversions. We’re always looking for ways to squeeze more value from every dollar you invest.

Google Ads management services take the heavy lifting off your plate. We handle everything—strategy, execution, and ongoing optimisation. This means you can focus on running your business while we focus on driving results from your paid ads. Plus, with our expertise, you’ll likely see better performance than if you were managing it solo.

Search ads put your business front and centre when someone is actively searching for what you offer. It’s like having a billboard on the busiest street in town, except you’re only paying when someone shows interest. With well-placed search ads, you can drive targeted traffic to your site, increase leads, and ultimately, grow your business.

Organic search engine results are the listings that appear because of their relevance to the search terms, not because someone paid for them. Paid search ads, on the other hand, are the results you see at the top of the page marked as ads. While organic results are great, they can take time to climb the rankings. Paid ads give you instant visibility on the search engine results page, making them a crucial part of a well-rounded digital marketing strategy.

If you’re looking to drive targeted traffic, generate leads, or increase sales, Google Ads services could be a great fit. They’re particularly effective if you want immediate visibility on search engines and have a clear idea of who your audience is. We can help you determine if it’s the right strategy and how to get the most out of it.

Absolutely! Google Ads are fantastic for local businesses. You can target specific geographic areas, ensuring your search ads are only shown to people in your local area. This means your ad spend is focused on reaching the people most likely to become your customers, giving you more bang for your buck.

They took the time to ask the right questions engaging in a comprehensive discovery process to work out the principal motivators of our firm’s development. Specifically, they diligently discerned our organisational identity, our core values and delineated the messages we intended to convey to prospective clients. The marketing playbook they drafted for us was thorough and encompassed an extensive analysis of our market providing strategic options of how we can better communicate our core values. This invaluable assistance through our rebrand strategy cannot be understated. They are continuing to help us discover what options are available to better communicate who we are to potential clients and show them how we can effectively serve them in our calling to deliver Just Redemptive Outcomes.

Tim Whincop, Director - Vocare

They’re flexible, they listen, and they communicate exceptionally well. I can pick up the phone or send an email and I get a response immediately. I also appreciate the fact that the people I spoke to during the onboarding process and the decision-making process are the people we work with. With other marketing companies you often speak to the salespeople and then once the sale is done, you never speak to them again. You don’t know anything about the people doing the work and you don’t have a relationship with them. With TheOnlineCo, the people that were involved in the onboarding, are the people that we are now dealing with as we work to build our business. This is quite unique. Buying anything is an emotional decision and I’m a little bit old school, but people buy from people they like. And I really like the team at TheOnlineCo

Matthew Perrier, CEO - photoSentinel

TheOnlineCo.’s ‘Digital Marketing Playbook’ process is powerful. As a Director of Zedu Ultrasound Training, I’ve experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer.

The Playbook has not only boosted our online visibility but also significantly increased our engagement and conversions. The personalised guidance and clear roadmap provided by TheOnlineCo.’s team of professionals have proven invaluable in maximising our digital presence.

If you’re seeking a comprehensive and results-driven digital marketing solution, guided by a team that will grow to become friends, look no further than TheOnlineCo.

Michael Duncan, Director - Zedu Ultrasound Training

Working with TheOnlineCo. team has been one of the most encouraging and specialised services I have experienced. The process of providing a digital playbook for our company was outstanding and I would highly recommend that anyone seeking to build their digital platform scope take the time to invest in the Digital Marketing Playbook process with James and his team.

From initial discovery conversations to massaging the final details, the experience was seamless and solely focussed on providing a unique and targeted approach to our individual needs as a client. We were absolutely blown away with the level of detail, accuracy, heart and investment into understanding our business’s goals, needs and areas of development and growth and providing it to us in a professional playbook presented in a simple and yet professional feedback session.

If you are considering TheOnlineCo. for your future endeavours I cannot stress enough, you will not regret it! 

Kayleigh Alexandre, Creative Content & Branding Manager – HC

If you are thinking about doing the Digital Marketing Playbook with James and TheOnlineCo. team – do it! You won’t be disappointed. 

The playbook process started with an initial exploration meeting and it was clear to me during that meeting that this was an hour of time well invested! James and his team had clearly done their research prior to our meeting as they came prepared with questions specific to our business and industry. 

The playbook was then presented by the team in our next meeting and I have to say I thought it was fantastic. This document is over 70 pages long and covers everything from my competitors, to our brand voice and values, a really in-depth story of our target markets (this is the part I really liked) and then the strategy and tactics to execute. 

It is quite an amazing document and one that I highly recommend you do if you need to get your digital marketing strategy and execution sorted. 

Michelle Blicavs, Australian Consulting Surveyors

The Digital Marketing Playbook process was quite simply exactly what my business needed. Not only did it take a deep dive into who my ideal clients are and their needs and wants but it also outlined very clearly what marketing activities needed to be done and when to achieve my business goals. On top of that, TheOnlineCo. team looked at my website and branding and assisted with making the necessary changes in these areas as well.

If you have been considering working with a digital marketing agency you need to speak with James and TheOnlineCo. team, they invest in their clients’ businesses and it shows in the work they do and the results they achieve. 

Micheal Anderson, Aurora Wealth

TheOnlineCo. team were very professional and thoroughly committed to understanding our business from the start of our marketing journey. They took the time and created a very detailed and informative analysis of our competitors, helped us to understand our avatar and our customer story.  

From there they provided us with very detailed strategies and recommendations for us to meet our business goals. The overall process was a great experience and they delivered on everything we had expected and more, this gave us the confidence to move forward with our marketing plans. 

Michael Mackie, Business Manager - Speak About Speech
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