Google Ads is the most advanced and successful Pay-Per-Click method on the internet. It has fast-tracked the growth of millions of businesses since 2000.
Google Ads allows you to put your business in front of your potential customer when they are actively searching. You won’t be paying hundreds or thousands of dollars to advertise to Ads people with little to no interest in what you have to offer. With the use of specific keywords and ads, you can control who sees your ads and when.
TheOnlineCo. will partner with you to remove the complexity and confusion involved with creating best practice campaigns that will bring you the best results.
When you engage TheOnlineCo. to be your Google Ads agency, we will begin by researching whether Google Ads is right for you. If Google Ads isn’t right for your business we’ll tell you – and we’ll tell you why. There may be other digital marketing avenues that would serve your business better such as SEO or Social Media campaigns.
Our first steps with your business include doing keyword research to look at the possible traffic, competition and possible costs for your potential search terms. This keyword research becomes the foundation of the full campaign where we expand on the search terms, build ads, add extensions and set up conversions.
But our process does not stop there. Google Ads is an ongoing process with frequent reviews and optimisations to ensure the campaign is working to its full potential and bringing you the best results.
CASE STUDIES
“Jaang* came to TheOnlineCo. as they were struggling to gain market share in a new location. Our team went straight to work with rebuilding the campaign activity by match type (exact and broad) and according to Google’s Best Practice to take a jump on the industry.
Our strategy was backed by continuous keyword research and frequent keyword and budget management to drive top performance.
157%
increase in clicks among the local target
273 to 702
92%
increase in
conversions
18.50 to 35.60
65%
increase in impression share versus the competitors
27.89% to 46.12%
2.17%
increase in click through rate
3.92% to 6.09%
44%
decrease in search lost impression share due to budget
63% to 19%
IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?
The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.
You will have one of our Google Ads specialists dedicated to your account that can really get to know you and your business to ensure we are doing our best to help you succeed.
We don’t just set and forget. We care about your business and want to see you succeed. Our team will continually work with you and on your accounts to improve performance.
All our Google Ads specialists have completed their Google Ads certifications and renew them yearly.
We want to work with you openly and transparently. We ensure nothing is hidden from you and keep you informed about everything we do on your accounts. Each month, we provide detailed video reports highlighting what we’ve done and the results.
We won’t lock you into any 12-month contracts.
Our Google Ads strategists are 100% local.
We are premier Google partners. We have a dedicated Google representative keeping us up to date with Google Ads updates and best practices.