4 Reasons You Should Be Using Facebook Live

November 13, 2019, by James Parnwell

4 Reasons You Should Be Using Facebook Live

Should you be using Facebook Live? Absolutely. Here’s why.

Everyone’s watching! In 2018 it was reported that 78% of online audiences were watching Facebook live videos. That’s a massive percentage and is impossible to ignore.
Work with the biase. The Facebook algorithm is actually biased toward Facebook live videos. Of all the content on Facebook (images, text, shares etc.), Facebook Live videos are the most likely to come up in feeds.
Extra boost. Your followers are notified when you go live, making it even more likely that they’ll engage.
Great opportunity! You’re given a platform to speak to your followers live, answer their questions in real-time and interact with them directly. It’s a really terrific, sticky way to work with your potential customers.

Stuck for ideas on what to talk about during your Facebook Lives? We’d be happy to put together a plan for you that will help build your platform. Feel free to call us if you have any questions. We’re here to help!

James Parnwell

Bachelor of Commerce (Marketing) – Western Sydney University

Global Executive MBA – University of Sydney

James is the founder and director of TheOnlineCo. In 2009, James used his extensive business experience and Degree in Marketing to launch into the world of digital marketing. He has built TheOnlineCo. into a strong mid-sized agency with a team of senior and highly qualified professionals who deliver full-service digital marketing to organisations. James’s strength lies in providing key strategic insights to businesses struggling to achieve a breakthrough in their marketing. His focus is on providing high-quality, integrity-driven marketing that communicates with honesty and clarity. He is passionate about providing a strong and healthy workplace where people can navigate the complexities of their lives whilst completing meaningful work.

Outside of TheOnlineCo. James loves to cook, especially anything over a fire, loves to camp, read and spend time with the family.

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