OUR AREAS OF DIGITAL MARKETING EXPERTISE
A Sydney Digital Marketing Agency That Puts People First
Have you been working with a digital marketing agency and you’re not sure what they’re doing for your business? Do they deliver a monthly report full of fancy graphs and stats that leaves you feeling overwhelmed rather than informed?
TheOnlineCo. does things a little differently than most agencies. We believe that you, the client, should know exactly what work is being done for your business each month. We also think you should have a clear understanding of the results and impact your investment is having. Transparency in our work and accountability for results are important to us.
While results are important, we want to see the right results – the results that are best for your business. To accomplish this, we work to have a deep understanding of your business and work in partnership with you to deliver the best possible service.
A Team of Sydney Digital Marketing Experts
When you work with TheOnlineCo. you are gaining the expertise and knowledge of a team of experts who are at the top of their field. Our team leaders have been working in their areas of expertise ranging between 10-20+ years. These leaders work closely with their teams to ensure everyone is following best practice and understands the latest updates and trends (which are constantly changing). If you are only using one of our digital marketing service offerings, you can trust you will have the best people working for you. When you use multiple services, we work hard to ensure we know what the other teams are doing so we can work together whenever possible to deliver great results for all areas of digital marketing campaigns.
Transparency and Clarity
We mentioned transparency earlier; one of the ways we ensure transparency in our work is to build a comprehensive 12-month rollout plan. This rollout plan is a map for our teams to easily understand the tasks they need to work on each month, but it’s also great for our clients. You will always have access to the rollout plan so you will always know what work is being done for your business each month.
At the beginning of each new month, you will get a comprehensive digital marketing report that is accompanied by a short video explaining:
- What the data means
- Any items that stand out as important or unusual
- An explanation as to why a campaign is producing the results shown
- A recap of the work done in the previous month
- A summary of the work to be done in the current month
Sydney Digital Marketing Results That Speak for Themselves:
Many companies tell you they do a good job, but here is proof we do.
360% increase in LinkedIn connections
743% Increase in Revenue from SEO optimisation
157% increase in clicks among the local target
Web traffic and interactions have gone up, it’s been such a great journey working with TheOnlineCo, and the SEO results speak for themselves… so much that we have asked them to do more! Easy to work with, friendly and responsive.. I would recommend James and his team to any business who wish to invest wisely in digital marketing.
April and James from TheOnlineCo know their trade. It’s been a charm working with them – great communication and outstanding results. They respond timely, are very helpful and are able to explain what they spend their time on in a way that a novice can understand. Thank you for helping us with our SEO work – we look forward continue working with you.
I’m in the early stages of working with them, initially on my AdWords account. Am very pleased with level and manner of help provided.
Great team, professional service and great results! Online Co have performed wonders with our SEO campaign and they are an overall pleasure to deal with. Would highly recommend them to any business!
The best SEO in the market.
TheOnlineCo are outstanding. Friendly, upfront and incredibly helpful I would recommend James and his team to help you grow your business no matter what stage you are at. Quality all the way.
Digital Marketing Case Studies
Case Study: Executive Professionals
When James visited an inner-city office in late 2015, based on a referral from a…
Case Study: Marketing – Partnership is Key
Startup Client: 3 Months of Momentum, Great Results
Case Study: Professional Services Client
The relationship forged with our clients is what sets us apart. Our team works hand…
Our Sydney Digital Marketing Services:
Do you run a business in Sydney? Are you looking for reliable help from an SEO agency?
Whether it’s a restaurant, law firm, medical practice or mechanic, it’s vital that you have a presence on Google – and yes, even Bing! When people search for the products and/or services you offer, you’ll no doubt want to be first on the list. The Sydney SEO experts at TheOnlineCo. can help you optimise your website, rank higher on Google and bring qualified leads to your business.
Finding an SEO agency in Sydney that 1) knows what they’re doing, 2) is transparent about the work they do, 3) provides clear SEO strategies, goals and results and 4) has a 100% local team that is easy to reach can be very difficult! TheOnlineCo. meets all of those criteria and much more.
An Experienced Sydney SEO Company
While it is true that TheOnlineCo. does more than just SEO (we have Social Media and Google Ads departments as well), our team of Sydney SEO experts is one of the best in Australia. Our SEO team leader Rich Brown has been involved with SEO and website development since 1998. Not many Sydney SEO agencies can compete with that level of experience, knowledge or understanding of SEO. As the chief SEO strategist, Rich ensures that the best SEO plan is being implemented on your site each month and that every member of the team is working to best practice, White Hat SEO standards.
SEO Case Studies – SEO Strategies that Work!
SEO is a complex undertaking with several potential strategies to focus on. Each business is different from all others. Your business may have many competitors – locally, nationally or worldwide. Not all SEO strategies will work equally for all businesses.
Sometimes a focus on building local landing pages is the best way to bring in that valuable local traffic. Another site may fare better with a focus on high quality blog article writing and content creation.
We’ve seen that most sites see substantial SEO benefits after technical issues have been addressed. Site re-structuring / siloing, speeding up page load speeds, fixing bad / inefficient coding, integration of schema microdata, etc. all have strong SEO benefits.
Below are some examples of our successful SEO work.
OUR SEO CASE STUDIES
This client has an eCommerce store with hundreds of products that were setup with a site structure that was not optimised for SEO. Although the products had been ‘categorised’, they all sat under the common ‘/shop/’ slug in the URL.
After implementation of our unique SEO optimised site structure, we saw a dramatic increase in organic visits to their website and also an increase in goal completions.
The SEO optimised site structure went live on the site October 15, 2019. As a result, you can see a steep and steady rise in organic traffic and impressions from that point on. (Click on the 1st image for a detailed graph)
To further illustrate the improved organic performance after implementation of the SEO optimised site structure, this graph from Analytics shows a 71% increase in organic traffic when compared to the previous period of the same length. There was also a 142% increase in eCommerce interactions and a 743% increase in revenue! (Click on the 2nd image for a detailed graph)
The 3rd image shows amazing organic SEO growth comparisons year on year.
We had been pursuing a strong content creation SEO strategy for this client which included:
- Reviewing old blog articles and consolidating out-dated and / or redundant content
- Re-launching & re-optimising old content with updated information and improved layouts / user experience
- Writing 2 new optimised articles per month using our unique method to target Featured Snippets on Google
As a result, we saw some stunning improvements.
The first graphic (click to view) shows that results have been amazing with a 25% increase in organic traffic when comparing the 3 months between March 24, 2020 – June 23, 2020 to the same period in 2019. There was a stunning 8200% increase in organic goal completions as well!
You can see in the second graphic from Search Console clearly shows a drastic increase in organic clicks and impressions when comparing a 3 month period in 2020 vs the same period in 2019.
The last graphic shows improvements over a 16 month period. You can see the dip in traffic during the COVID-19 shutdown and then a drastic rebound in April, 2020.
We saw a big increase in Google choosing our articles as Featured Snippet answers to questions (there’s no graph for that, or we’d show it here!). It is our belief that in April, 2020 Google gave more authority to our client’s site. This was due to the quality of the content we produced in combination with more social shares and backlinks generated from that content.
It should also be noted that we had implemented an SEO optimised / siloed site structure for this client in late-2018 which helped produce a good result.
This client had a website that we had been doing SEO work on for a while. The company went from being Australia-based to wishing for a global presence. They changed their domain from a ‘.com.au’ to ‘.global’ in late 2019.
To make this switch successfully, we worked to ensure that all of the titles and meta descriptions we had put into place were copied over to the corresponding pages on the new site. We also ensured that pages / URLs + from the old domain and website were redirected to the relevant URLs on the new domain and website.
The old website was using a CMS that was challenging to work with and we advised the client to rebuild the website using WordPress. This way we could implement an optimised site structure and work more effectively on SEO.
In the first graphic (click to view) we can see that after the new site / domain went live, there was no dip in traffic (after October 8, 2019). Over time we saw a 9% increase in organic traffic. There was a huge 475% increase in organic goal completions as well. You can see that the bounce rate also fell back nearly 11% and the session duration increased by nearly 50%.
The 2nd graphic shows similar stats when comparing a recent 3 month period to the same 3 month period in the previous year. A 9% increase in organic visits and 536% increase in organic goal completions. Bounce rate also fell back and session duration also improved.
UX is Important for SEO
Bounce rate and session duration are a testament to the importance of User Experience (UX) to SEO. The new website delivered the information in a more visually appealing format + the new site structure helped site visitors navigate more easily. An improved site structure also provided more clarity to Google around the different topics of the website. This resulted in better ranking for terms in the search results.
The 3rd graphic shows the organic results from a recent 3 month period for the .global domain and compares them to the results from the same period in the previous for the .com.au domain.
Much like case study # 2, we had been pursuing a strong content creation SEO strategy for this client.
Many blog articles had been previously written that had similar or outdated content. Our strategy was to consolidate the similar content to fewer pages – down to one page where possible. We also worked on updates to old content to reflect current data and information.
An important part of this work was to improve the User Experience (UX) on older content and re-launch old articles we had improved. We did this in coordination with Social Media announcements of each ‘new’ article. ‘Social Shares’ appear to have driven many new visits to the site which Google considers for SEO. Pages or articles with high popularity on Social Media platforms like Facebook, Instagram or LinkedIn rank higher in search results. These may be ‘nofollow’ links which prevent your page from getting ‘link juice' from the Social Media site. However, Google pays attention and notices when an article is getting a lot of visits and shares and will reward those that stand out.
We also wrote 1 – 2 new articles per month that were written to target Featured Snippets on Google. This strategy was very successful! As a result, in mid-May we saw a dramatic and consistent increase in organic traffic from that point on. (click on the 1st graphic to see these stats pulled from Analytics)
The second graphic shows a 211% increase in organic traffic when comparing the last 3 months to the same three months in the previous year. You can also see a 142% increase in organic impressions.
Sydney GoogleAds Agency
Google Ads puts your Sydney business in front of potential customers as they’re actively searching online. Using our proven Google Ads keyword strategy and expertise, we’ll help increase your business exposure to customers who are seeking exactly what your company offers, so you won’t be paying hundreds or thousands of dollars to advertise to people with little to no interest in what you’re offering. We create tailored campaigns and write ad text that speaks to your customer.
TheOnlineCo. removes the complexity and confusion involved with creating successful Google Ad campaigns to bring you the best results.
3 Steps of Sydney Google Ads Management
Existing Campaign Audit
If you have an existing Google Ads campaign, we will complete a thorough audit. This will allow us to find areas for improvement and make a decision about whether a new campaign is to be built or whether we can adjust the existing campaign.
Before we begin, our Sydney Google Ads agency specialists will complete keyword research to ensure there is enough traffic to make running Google Ads viable. We will also ask for feedback on these terms allowing us to really get to know your business and what you are about.
We are huge believers in using highly relevant landing pages to get the best results from your Sydney Google Ads campaign. We will review your website and decide whether new landing pages will be required.
We will complete competitor research to see who your competitors are, what they are offering and how they are wording their ads. This helps us to strategise for your Google Ads accounts in order to have the best campaigns running.
Campaign Structure & Build
This includes building the basics of your campaigns ensuring each campaign has a specific goal in mind. The campaign build includes adding keywords, creating ads and ensuring all ad extensions are set up and used.
We will implement conversion tracking which will allow us to record and monitor the number of leads you are receiving. This data is very important in ensuring we optimise the campaigns for best performance and will show you exactly what your campaign is achieving.
Landing Page Build
TheOnlineCo. has a very specific procedure in creating landing pages that work. During the build process, we will work with you to create highly relevant landing pages to match the different ad groups within your Google Ads account.
Your Google campaign manager will review your account weekly to ensure everything is running to the best of its ability. This includes looking at search queries, keyword and ad performance, device usage, budget spending and pacing and conversion checking. Changes are made based on performance to improve the overall results.
Our Sydney Google ads services include running experiments on landing pages and settings within Google Ads to test what produces the best results. Our Google ads agency specialists work continually with your campaigns with the belief that there is always something that can be done to improve results further. This means we never set and forget, and we are constantly working to bring you more results.
The Google Ads management team meets monthly to discuss strategy and plans for improvement in the coming month.
The team will send regular updates to advise on changes that have been made and the performance results, keeping you in the loop about what is happening in your account the entire time.
Social Media Management Sydney
Depending on the nature of your business, proper social media management can be an essential ingredient for any Sydney digital marketing agency strategy.
Put simply, our aim with social media management is to work with you.
It’s not a matter of you just handing your social media accounts off to us and for us to post anything we like, we want to work in partnership WITH you to create a system for social media management that is helpful and meaningful for your Sydney business and is built around helping to achieve your business goals.
We all know anyone can post to social media, the physical action of posting is not very difficult, but it’s time consuming and if there is no strategy behind what you post, when you post it and to which platform, then any time spent on it is probably time better spent elsewhere in your business.
There is so much more to having a presence on social media than just posting inspirational quotes and funny memes for the sake of it.
And our approach to your Sydney social media management is strategy first.
This is what sets TheOnlineCo.’s social media management apart from the rest of the other digital marketing agencies in Sydney.
Over the years we’ve developed and refined our process of social media management, and this process enables us to deeply understand our clients and their business goals. By following this process we are able to work with our client to understand who their clients are and what is unique about them, so that we have a crystal clear picture of exactly who our content should be aimed at and what sort of content that audience is going to love.
Our Sydney social media management process
Our Sydney social media management process begins with developing the strategy first. We invest time researching your competition and the main players in the industry to see what they are doing and what’s working and not working. We identify the gaps in the market and highlight opportunities for you as well as bring to light any threats that may lay ahead.
Once we know the lay of the land, we set about researching content with the aim of building a clear understanding of exactly what type of content our clients target market want to see and will engage with on social media. It’s important that the content posted is what your customer wants to see and not just what you think they want to see. We build a rhythm for posting content and work with you to get images and video that meets these needs.
The next step in the process is where the real ‘grunt work’ happens, this is where we develop your content schedule. We take our findings from our research as well as your available images and video, along with our own creative skills and write out your content. We start with a sample of content and send that to you for feedback and approval. Once you’ve approved the content, we then set about writing a block of content.
Schedule and Post
Now that the block of content is written and approved, it’s time for us to schedule the posts to appropriate platforms and watch them roll out and be posted over the course of the month.
Monitor Performance and Adjust
Weekly we look at performance and make note of any significant movements up or down then each month we review in depth the performance of each post and make adjustments to our strategy from there. It’s one thing to post content but if you’re not systematically reviewing it and ensuring the content and strategy are still right then there’s no point doing it. There is a lot to be gained from looking at the data and the insights they give.
Taking Things a Step Beyond the Basics of Digital Marketing
What Sets Us Apart?
100% LOCAL TEAM
100% LOCAL TEAM
Our entire team of highly experienced and efficient specialists are located here in Australia. We do not outsource overseas.
NO LOCK IN CONTRACTS
NO LOCK IN CONTRACTS
We believe our work should speak for itself so our marketing agreements are month to month.
We highly value long-term partnerships and transparency. To this end, we endeavour to respond to all queries within 4 business hours and provide monthly video reports to explain your campaign performance.
NO COOKIE CUTTERS
NO COOKIE CUTTERS
We will work with you to discover what your unique business goals are and how to best achieve them with strategies personalised to your business.
MONTHLY VIDEO REPORT
MONTHLY VIDEO REPORT
Not only will we give you the data on how campaigns performed over the past month, we will record a video of us explain it to you in laymans terms.
We value education and invest in keeping our team up to date on current best practice digital strategies and methods of SEO, Google Ads and Social Media Marketing.
SOLID MARKETING FOUNDATIONS
SOLID MARKETING FOUNDATIONS
We are not solely reliant on the technology. All our strategies are based in sound Marketingg principles and strategies. We focus on the people first (the business and the customers), and the technology to reach them second.
We provide Digital Marketing Services across Sydney including:
Marsden Park, Mount Druitt, Quakers Hill, Riverstone, Rooty Hill, Seven Hills, The Ponds, Western Sydney
Elderslie, Gledswood Hills, Gregory Hills, Harrington Park, Leppington, Mount Annan, Narellan, Oran Park, Spring Farm
Ambarvale, Bradbury, Denham Court, Eagle Vale, Glenfield, Ingleburn, Leumeah, Macquarie Fields, Minto, Rosemeadow, St Andrews, St Helens Park