Cert IV (Marketing) – TAFE NSW
Google Ads Video Certified
Google Ads Creative Certified
Google Ads Search Certified
Google Ads Display Certified
Google Ads Measurement Certified
Heidi brings over 13 years of diverse digital marketing experience to her role, with a specialised focus on Pay-Per-Click (PPC) advertising. Having worked across SEO, social media, and SEM, she possesses a holistic understanding of the digital landscape that informs her highly effective paid strategies. For the past decade, she has been a cornerstone of TheOnlineCo. team as a dedicated SEM Specialist.
As a fully certified Google Ads expert, Heidi holds six distinct credentials: AI-Powered Performance Ads, Search, Display, Video, Measurement, and Creative Certifications. She leads and manages a team of SEM specialists with a relentless focus on maximising Return on Investment (ROI) for clients. Heidi has a unique talent for meticulously fine-tuning and optimising campaigns, ‘massaging’ them until the campaigns absolutely hum and sing.
Outside of TheOnlineCo., Heidi loves to bake delicious treats and spend time outdoors taking fresh-air walks with her family. She is also highly musical – enjoying singing, dancing, and playing the guitar, alongside enthusiastically (if admittedly terribly!) playing the drums.
