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Jan Giffen

MBA (MktgMgt) – Australian Institute of Business
B.Bus (Mktg&HRM) – Charles Sturt University

Jan is the Head of Digital Strategy at TheOnlineCo., bringing nearly two decades of marketing experience since starting her career in 2007. She began on the brand side before moving into agency work in 2018, giving her a well-rounded perspective on both in-house pressures and external execution.
She holds an MBA (Marketing Management) from Australian Institute of Business, and specialises in aligning strategy, data and execution to deliver measurable growth.

Jan works closely with clients to cut through complexity and focus on what actually drives results. She is particularly passionate about seeing businesses gain clarity, build momentum, and turn their digital presence into a genuine growth channel rather than a cost centre.
Jan is the Head of Digital Strategy here at TheOnlineCo. With a Master in Business Administration (Marketing Management) and 15+ years experience, Jan has a wealth of experience in both facets, working brand-side and in agency. She values getting to know our clients’ businesses and industries, to best position them in the digital marketing landscape. Staying across the numbers, she loves to drive results and see our clients grow with research and genuine strategy.

Outside of TheOnlineCo. Jan loves to spend time with her family and friends. If there is water, Jan and her water loving dog will be there!

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