Case Study: Vocare Law
Overview
Vocare Law is a law firm with a difference. You may have known them as Corney and Lind Lawyers. They’ve recently rebranded—the same trusted team with a new name. Their mission? To bring clarity, confidence, and a values-driven approach to legal matters. Vocare Law simplifies the complex. They advise clients on business law, not-for-profits, and personal legal issues with integrity.
Challenges Vocare Law Faced
A Website That Was Not Peforming
Late 2022 – Vocare Law thought they were making a big leap forward with the launch of a new website. But what started as a well-intentioned upgrade, spiralled down. The website didn’t only underperform; it affected the business. The technical execution had flaws. It skipped crucial SEO steps in the transition. This wasn’t just a small hiccup—it caused a dramatic fall in organic search rankings and a sharp drop in traffic. In an instant, their online visibility plummeted. Fewer people were finding them.
And when fewer people find you, fewer people are making enquiries. Vocare’s organic leads took a massive hit, and with it, business growth came to a grinding halt. They were in a tough spot. Their website, once a reliable engine for new business, had become a liability.
Rebranding to a New Name
In the midst of all this, Vocare realised they needed more than just a website overhaul. By mid-2023, they decided to change their name and rebrand. The stakes? Sky-high. They needed to generate awareness of their new identity. This wasn’t just a tweak or a redesign; this was an entire shift in how the market would view them.
But there was a major hurdle—no one knew the new name.
It’s hard to hit the ground running when your audience is stuck on the old brand. That’s exactly what Vocare Law faced.
The old website, once helpful, now felt like a distant memory. They needed to rebuild from scratch—not just to recover, but to grow. To turn things around, they needed a solid digital strategy that would get their name out there, fast.
Expanding Into NSW
And then, there was the expansion into New South Wales. Vocare Law wasn’t just a Queensland firm anymore; they’d merged with an existing firm in Sydney to provide a NSW presence. This added complexity. They needed a digital presence that spoke to a new audience. It had to align with the brand’s updated identity and take a fresh approach. A website wasn’t just a nice-to-have; it was essential for attracting clients in a new market.
In short, Vocare was at a crossroads. Their website was underperforming and their brand was unknown. Their business needed a major digital reset. They knew they couldn’t do it alone. They needed the right expertise to bring it all together and get things back on track.
Actions Taken by TheOnlineCo.
When Vocare Law came to us, they knew they had a problem—they just weren’t sure where to start. That’s where the Digital Marketing Playbook came in. We kicked things off by examining their digital presence. We aimed to find their strengths, weaknesses, and the best opportunities to get them back on track.
It didn’t take long to uncover the core issue: their 2022 website update had done some serious damage. Our full SEO and technical audit confirmed their fears. SEO performance was in freefall, and the site was hurting them. The best path forward? A brand-new website built the right way, with SEO baked in from the ground up.
But fixing their website was just one piece of the puzzle. Vocare’s rebrand wasn’t just a name change; it was a full-scale transformation. They needed a strategic digital brand rollout to make it work. They needed a complete online presence that made them visible and credible under their new name.
So, we executed a multi-channel digital strategy, covering:
SEO
To rebuild their organic search rankings and reclaim their spot in Google
Google Ads
To drive immediate traffic and leads while SEO gained momentum
Meta Ads
To increase brand awareness and get in front of the right audience
LinkedIn Sales Navigator
To help them connect directly with high-value prospects
Social Media
To reinforce brand recognition and engage their community
EDM
To communicate with their database, keeping their brand and services top of mind
Results So Far – 4 Months In
Website Results
| Organic Traffic (Over 2 months) | + 20.11% |
| Organic enquiries | + 98.39% |
| Total website enquiry form submissions | + 102.06% |
| Total increase in overall website enquiries | + 44.44% |
Google Advertising Results
| Website traffic | +1,083.33% |
| Website average engagement duration | + 138.19% |
| Conversion rate | + 323% |
| Total website enquiry form submissions | + 280% |
| Cost per form submission | - 76% |
Meta Brand Awareness Results
| 14,078 ThruPlays | $0.02 per ThruPlay |
| 3,824 people reached | $0.08 per new reach |
| Link clicks | 24 (expectation 1, as this is not the campaign purpose) |
Organic Social Media Results
| Impressions | + 81.34% |
| Reach | + 73.96% |
| Website traffic | + 1,113.28% |
| Enquiries | + 300% |
