Case Studies

Case Study: Law Firm

March 7, 2019, by James Parnwell
SEO campaigns for Law Firs

This successful law firm contacted TheOnlineCo. when they decided to expand their business. Having previously worked with another digital marketer, they had found that their results were unsatisfactory and communication was very basic. They knew they needed to make a shift if they were going to meet their growth targets.

TheOnlineCo - Successful Law Firm

They signed up for 2 of our digital marketing services: SEO and Google Ads management and we got straight to work, bringing their current systems and website up to Best Practise and the changes were evident, right from day one. The campaign was launched on December 27th, 2015 and within the first week, the firm’s leads exploded. Through a campaign of Google Ads, Display, YouTube, Facebook marketing, foreign language and multicultural campaigns, a comprehensive SEO campaign and regular content writing, the campaign has been hugely successful.

Having previously paid $700 per lead, the firm now pays $110 per lead. Thousands of potential clients are seeing their ads and their SEO Campaign has seen a 200% increase. Since engaging TheOnlineCo, the Law Firm has tripled in size.

James-P-1

Bachelor of Commerce (Marketing) – Western Sydney University

Global Executive MBA – University of Sydney

James is the founder and director of TheOnlineCo. In 2009, James used his extensive business experience and Degree in Marketing to launch into the world of digital marketing. He has built TheOnlineCo. into a strong mid-sized agency with a team of senior and highly qualified professionals who deliver full-service digital marketing to organisations. James’s strength lies in providing key strategic insights to businesses struggling to achieve a breakthrough in their marketing. His focus is on providing high-quality, integrity-driven marketing that communicates with honesty and clarity. He is passionate about providing a strong and healthy workplace where people can navigate the complexities of their lives whilst completing meaningful work.

Outside of TheOnlineCo. James loves to cook, especially anything over a fire, loves to camp, read and spend time with the family.

Linkedin

Related Posts

Turning NDIS Traffic Into More Enquiries Through UX Optimisation

September 18, 2026

Using the existing website traffic, together with the behavioural & conversion data we had accumulated, to identify UX improvements for Active Ability.

Read more

Growing NDIS Visibility and Enquiries Through Digital Marketing

September 18, 2026

Enabling Active Ability to strengthen visibility, reach the right participants and referral partners and turn that visibility into genuine enquiries.

Read more
Google Ads

Why You Can’t Find Your Business on Google Ads: Understanding Visibility and Search Impact

September 14, 2026

Organic traffic is falling but leads are rising for some MedTech companies. James Parnwell explains why SEO alone is no longer enough and what AI Optimisation changes.

Read more
Back To Top
Search