James Parnwell

James Parnwell

Keyword Strategy Made Easy

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Episode Summary: 

As we step into 2023, we believe that this is a great time to start looking at or start updating your keyword strategy. And keyword strategy is exactly the focus of this episode. Are you being strategic in your approach to your keywords?

If you want people to find you on Google or any other search engine, you need to understand which keywords they are typing into the search bar. This ensures your brand and services/products are found. Throughout this episode, we talk about including those keywords on your website, and trusting Google’s algorithm to show your website.

This means we need to understand the intent of the customer. We need to do keyword research to find out which keywords are most valuable & we need to cluster keywords that are similar and then create content that genuinely helps people.

How easy is it? Well, if you keep people first in this process you simplify things significantly.

We hope these tips help you create a successful keyword strategy for 2023!

As always, you’ll hear from James Parnwell, Founder and Managing Director of TheOnlineCo. As well as our SEO Manager of TheOnlineCo, Rich Brown. We want to ensure you feel confident in your digital marketing and that you see results.

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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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