Instagram Posting Made Easy – Part One
Social media marketing put simply, is finding potential customers and giving them what they want in a social context. This helps educate them about your product or service, encouraging them to investigate further. Great marketing…
How to Create a Successful Google Ads Campaign
The most essential key to success in Google Ads is simply this: Know what people are searching for online. Knowing this one key factor can help you to develop the perfect campaign strategy and highly relevant Ads. Here…
Your Guide to SEO for YouTube
Let's be honest. Building a presence on YouTube can seem overwhelming. YouTube has become an incredibly popular platform and there are a few individuals and businesses that seem to dominate. Nevertheless, it’s important to remember…
7 Ways to Build Your Instagram Audience
Social media success means remaining relevant on all the different platforms, while working within the guidelines of each platform and understanding how each one differs. Building your brand on Instagram will require you to use the best…
SEO Guide: Getting Started With Search Engine Optimisation
Search engine optimisation (SEO) is the practice of promoting and improving a website in order to increase the number of visitors it receives via search engines. SEO allows online marketers to attract and target more…
Posting to Social Media Like an Amateur Golfer?
I'm terrible at golf! If you're wonderful at golf, congratulations! For me, that little white ball taunts me and goes everywhere I don't want it to go. I'm told there are four main reasons why…
Digital Marketing SWOT – A Simple Guide
If you're new to the SWOT framework, here's a quick introduction. SWOT is a tool which can be used to analyse strengths, weaknesses, opportunities and threats (SWOT). Strengths and weaknesses are about you and your…
Thinking Like a LEADER Through COVID-19
A letter from our MD James Parnwell, to Australian business leaders. Dear Business Leader Are you asking yourself how you can respond to the current COVID-19 situation? You are not alone; we live in…
E-Commerce: Could This Be Your Next Big Opportunity?
With all the restrictions on trade putting pressure on businesses throughout Australia we are needing to rethink how they do business and selling online is going to become more and more prevalent. Some predictions from…
Do #Hashtags Actually Work?
Many people believe that hashtags are just a fad, something for the younger generations to throw around in their day-to-day lingo. However, when used correctly, hashtags have the power to completely transform engagement on a…
Working From Home: A Business Owner’s Guide
We’ve been doing this for over 10 years now… Preparing to lead your staff through transitioning into a remote workforce? We’ve been working from home since 2009. Here are five things we’ve learned about building a strong, productive remote…
Four leads you need to get from Google Ads
When you're working with Google Ads, you need to know how many leads you're getting and how much they cost, as well as what type they are. There are four types of leads you need…
