Optimising Images for Facebook promotion
When you’re promoting posts on Facebook, it’s important that the images are the correct size. If you’re simply posting, don’t worry too much about the photo size, just go with whatever comes across best! Images which…
Generational Analysis: Learning to Speak Their Language
Generational Analysis looks at the way's different generations approach marketing messages. All generations differ in the way they: Spend money Respond to promotions Choose what type of promotions they respond to Build trust with brands, Look at online…
Google Ad Grants for Not-for-Profits: Part 5: Tips & Tricks
Managing your Google Ad Grant can be tricky but if you make the most of it, your organisation will thank you for it. Welcome to Part 5 of our Google Ad Grants for Not for…
Part 4: Google Conversion Tracking
Google Conversion Tracking is a really useful tool - but you've really got to know what you're doing, to make the most of it. Part 4 of our series will take you through the 3…
Part 3: Setting up your Ad Grant
It's time to set up your Google Ad Grant! Part 3 of our series will take you through the Ad Grants set up process, step by step. Google Ad Grants helps connect people with non-profit…
Part 2: A Simple Guide to the Ad Grants Program
Welcome to Part 2 of our Google Ad Grants for Not for Profits (NFPs) series. In this article, we will simplify the program, making sure you get the most out of it for your NFP.…
Part 1: How Not-for-Profits Apply for a Google Ad Grants Account
Need help marketing your Not-for-Profit (NFP)? We have good news for you! Every year, Google helps 35,000+ non-profit businesses by offering up to $10,000 worth of free advertising in Google AdWords Grants. Welcome to our…
Case Study: Financial Advisors
Despite their burgeoning business, this Financial Advisory company found themselves unable to bring in enough new clients each year, to maintain their prominent place in the market and retain visibility in the highly competitive Australian finance industry. The…
Case Study: FMCG
TheOnlineCo. was approached when this much-loved Australian FMGC Brand was looking to increase brand awareness. Rather than aiming to send viewers to their website, the FMGC engaged TheOnlineCo. to help them increase sales in supermarkets around the country, through…
Case Study: Fencing Industry
When the phone stopped ringing at this Fencing Industry company’s office, they knew something had to be done. Having built a basic website and with no experience in SEO, the company had been conducting their…
Case Study: Corporate Not-For-Profit
Having previously dealt with large digital agencies, the Not-For-Profit had begun doing their digital marketing in-house. Feeling like they weren’t receiving the personalised attention and dedication their accounts required, the Not-For-Profit engaged James from TheOnlineCo.…
Executive Guide to the 10 Hottest Digital Marketing Trends of 2019
Digital Marketing is an ever-changing industry. The technical tactics that work today may not work tomorrow. However, I believe the fundamentals of Marketing are timeless, the ideas that we are appealing to core human needs and desires using clear and compelling messaging haven’t…
The core value that drives TheOnlineCo. is integrity. It can be hard to know what a company is doing to help you grow online, especially if you don’t quite understand what they’re doing. Rest assured that we not only value the business you give us, but we value YOUR business and want to see you succeed!
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