How the Agile Framework Applies to Digital Marketing
When it comes to marketing, the Agile framework is vital. Our goal is to always be making upward changes. As such, we will make certain assumptions about each client. For example, if we’re marketing a flooring company, we may…
Is It Time?
Marketing. It's something many businesses try to do in-house. Until the leads dry up and they find themselves wondering when the phone will start ringing again. For others, their branding may not be sending the…
10 Top Tips for Writing Effective Google Ads
Delving into the world of digital marketing? Google Ads is a great way to catch a potential client's attention! Here are our top tips for creating Google Ads that drive engagement and deliver leads. But…
Case Study: Home Furnishing Company
This Home Furnishing company realised that they needed to jump on the ‘digital wave’ when their traditional methods of advertising (newspaper, yellow pages and radio ads) failed to bring in the leads and revenue they’d…
Case Study: Restaurant Chain Store
Having previously worked with a digital marketing agency, this popular Restaurant found themselves spending $5000 per month, with no further information shared on where the money went or what had been gained through the digital marketing campaign. Because…
Case Study: Surf Club
Despite being situated on some of Australia’s best real estate, this Surf Club was struggling to fill bookings for their function hall. Their community engagement was low and online presence was zero. When James contacted the…
Case Study: Law Firm
This successful law firm contacted TheOnlineCo. when they decided to expand their business. Having previously worked with another digital marketer, they had found that their results were unsatisfactory and communication was very basic. They knew they needed to make a…
Case Study: Hardware Brand
When your product is on the shelf of a huge chain store, it might be one of 100 000 other products, each vying for the customer’s attention. This Hardware Brand approached TheOnlineCo. with a need to stand out…
Case Study: Medical Practitioner
This Medical Practitioner approached TheOnlineCo. when he decided he needed to fill his appointment diary. He’d previously tried multiple agencies and hadn’t received any analytical data or satisfactory results. Appointed to manage the practice's Google AdWords campaign, SEO…
Case Study: Plumbing Company
Despite the fact that this Plumbing Company’s office manager was highly skilled in the art of Digital Marketing, the fact that her workload was continually increasing as the company expanded meant that she was unable to give the digital…
Optimising Images for Facebook promotion
When you’re promoting posts on Facebook, it’s important that the images are the correct size. If you’re simply posting, don’t worry too much about the photo size, just go with whatever comes across best! Images which…
Generational Analysis: Learning to Speak Their Language
Generational Analysis looks at the way's different generations approach marketing messages. All generations differ in the way they: Spend money Respond to promotions Choose what type of promotions they respond to Build trust with brands, Look at online…
The core value that drives TheOnlineCo. is integrity. It can be hard to know what a company is doing to help you grow online, especially if you don’t quite understand what they’re doing. Rest assured that we not only value the business you give us, but we value YOUR business and want to see you succeed!
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