Part 2: A Simple Guide to the Ad Grants Program
Welcome to Part 2 of our Google Ad Grants for Not for Profits (NFPs) series. In this article, we will simplify the program, making sure you get the most out of it for your NFP.…
Part 1: How Not-for-Profits Apply for a Google Ad Grants Account
Need help marketing your Not-for-Profit (NFP)? We have good news for you! Every year, Google helps 35,000+ non-profit businesses by offering up to $10,000 worth of free advertising in Google AdWords Grants. Welcome to our…
Case Study: Financial Advisors
Despite their burgeoning business, this Financial Advisory company found themselves unable to bring in enough new clients each year, to maintain their prominent place in the market and retain visibility in the highly competitive Australian finance industry. The…
Case Study: FMCG
TheOnlineCo. was approached when this much-loved Australian FMGC Brand was looking to increase brand awareness. Rather than aiming to send viewers to their website, the FMGC engaged TheOnlineCo. to help them increase sales in supermarkets around the country, through…
Case Study: Fencing Industry
When the phone stopped ringing at this Fencing Industry company’s office, they knew something had to be done. Having built a basic website and with no experience in SEO, the company had been conducting their…
Case Study: Corporate Not-For-Profit
Having previously dealt with large digital agencies, the Not-For-Profit had begun doing their digital marketing in-house. Feeling like they weren’t receiving the personalised attention and dedication their accounts required, the Not-For-Profit engaged James from TheOnlineCo.…
Executive Guide to the 10 Hottest Digital Marketing Trends of 2019
Digital Marketing is an ever-changing industry. The technical tactics that work today may not work tomorrow. However, I believe the fundamentals of Marketing are timeless, the ideas that we are appealing to core human needs and desires using clear and compelling messaging haven’t…
Case Study: Nationwide ASX listed company
Our client, a nationwide ASX listed company, had been working with a large digital agency for some time and felt they weren’t getting the necessary level of personalised attention and dedication to their accounts. When they realised that organic traffic for their website…
Old School Marketing, the Latest Way
The world of online marketing may seem like a minefield, but it really isn't. Have a think about how you used to market your business. Before the internet took over the world and changed everything, what did…
How complex is your business?
Where does your business sit on the complexity/value axis? Once you know this, you'll know how to speak to your customers.
Are They Cold, Warm or Hot? The importance of speaking to your clients where they’re at
Is your client hot, cold or warm? It's important you know where they're at and communicate with them accordingly. Watch this short video for tips on how you can gauge a client's temperature and how…
Learning How to Fish
There are so many variables when it comes to marketing. Watch this short video to learn how to target your market, with precision. Here's a hint: if you've got the right hook, you'll catch a…
The core value that drives TheOnlineCo. is integrity. It can be hard to know what a company is doing to help you grow online, especially if you don’t quite understand what they’re doing. Rest assured that we not only value the business you give us, but we value YOUR business and want to see you succeed!
Watch our video now!