3 things you should be posting to Facebook (but probably aren’t)
We need to understand why people are on Facebook in the first place. I can guarantee they’re not on there to find a new house, new clothes or a financial planner. They're not on there…
3 ways to know if your social media is working
The Marketing Funnel is over 100 years old. The fact that it’s still being used by marketers all over the world, is proof of its effectiveness. Here’s how the Marketing Funnel works. Basically, people come to know you in three stage. The first…
Social Media Calendars. What’s All The Fuss?
Why bother creating a social media calendar? Can't I just post whenever I feel like it? The answer is yes - and no. Creating a social media calendar allows you to ensure you're covering a…
Building & Home Goods Industry: Suffering from Digital Marketing FOMO?
What are your competitors doing that you aren’t? We’ve had the pleasure of working with companies in the Building & Home Goods industries for the past 10 years. Here's a little inside information into what…
How the Agile Framework Applies to Digital Marketing
When it comes to marketing, the Agile framework is vital. Our goal is to always be making upward changes. As such, we will make certain assumptions about each client. For example, if we’re marketing a flooring company, we may…
Is It Time?
Marketing. It's something many businesses try to do in-house. Until the leads dry up and they find themselves wondering when the phone will start ringing again. For others, their branding may not be sending the…
How colours affect purchase behaviour
Did you know that the colours you use in all of your marketing have subliminal effects? Check out this fascinating video that illustrates the power of colour and it's influence over purchase behaviour...
10 Top Tips for Writing Effective Google Ads
Delving into the world of digital marketing? Google Ads is a great way to catch a potential client's attention! Here are our top tips for creating Google Ads that drive engagement and deliver leads. But…
Case Study: Home Furnishing Company
This Home Furnishing company realised that they needed to jump on the ‘digital wave’ when their traditional methods of advertising (newspaper, yellow pages and radio ads) failed to bring in the leads and revenue they’d…
Case Study: Restaurant Chain Store
Having previously worked with a digital marketing agency, this popular Restaurant found themselves spending $5000 per month, with no further information shared on where the money went or what had been gained through the digital marketing campaign. Because…
Case Study: Surf Club
Despite being situated on some of Australia’s best real estate, this Surf Club was struggling to fill bookings for their function hall. Their community engagement was low and online presence was zero. When James contacted the…
Case Study: Law Firm
This successful law firm contacted TheOnlineCo. when they decided to expand their business. Having previously worked with another digital marketer, they had found that their results were unsatisfactory and communication was very basic. They knew they needed to make a…
