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Marketing is an ever-changing landscape with the introduction of new technologies and techniques sometimes change daily. So as one can imagine, the evolution of the industry over the space of a year can vary quite…

In my quest to understand how to properly set up and use Google Tag Manager, I found answers by piecing together bits and pieces from several different sources. It was a frustrating process and it…

Chances are you may have already downloaded a Lead Magnet but not even realised it. Lead magnets are any type of marketing offer made in exchange for contact information (usually an email address) that allows…

It’s astonishing to think that Google has only been around since 1999 and is only 18 years old, like a teenager with their new driver’s license on the precipice of adulthood. Over the years they have solidly dispensed with their competitors one…

So we've actually put together a few articles for you already on why using social media for business is important, how to use it and even how to write good content and posts. The one…

So you've read the title of this blog, had a quick look a the image and started reading - lost interest yet? It's not an invalid question because according to a recent study from Microsoft, people start…

The following statistics may shock you, or perhaps not if you're an avid YouTube fan, but either way, they are of profound interest for businesses.     This is just a fun illustration of the…

We've all seen banner ads at one time or another, and more often than not they are just annoying and have no relevance to us or the page we are visiting. But what about the…

When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t. So why not put an explainer video on your site? It could be…

Whilst mobile marketing can be seen by some as a 'trend' it is fast becoming an integral part of online marketing. It is an indispensable strategy that all businesses should be using if they want to…

Once upon a time, back in the good old days (horse and cart days) you could simply start a business, hang a sign out the front of your shop (or maybe even your house) and start getting customers.…

After working so hard to gain followers on social media it can feel like a bit of a slap in the face when people unfollow you. Whether its a personal or business account it's like…