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How you can use Social Media to sell to potential clients before they’ve even met you
Once upon a time, back in the good old days (horse and cart days) you could simply start a business, hang a sign out the front of your shop (or maybe even your house) and start getting customers.…
Why do people ‘Unfollow’ on Social Media and how is it impacting your business?
After working so hard to gain followers on social media it can feel like a bit of a slap in the face when people unfollow you. Whether its a personal or business account it's like…
The value of advertising with videos on Facebook
You would be hard pressed to find someone who has not watched a video of some description online these days - even my grandmother watches the funny puppy videos! Marketers have now jumped on this…
How To Build Better Customer Relations Online
Generation Z are the first true digital natives, meaning they have only ever known the world with Internet Access, social media, and smart phones. Born between late 1990's and mid-2000's, this tech-savvy and pragmatic generation is…
Top 10 SEO Tips #1: Website Review with Stephen Brinks from 3dBrink
So what happens if you think you've got a great website - it looks nice, it's fairly new and has lots of great imagery or even video but it's just not bringing in the business…
Paid, Owned and Earned content marketing: what’s the difference?
Content marketing, although not exactly the new kid on the block is arguably one of the harder online or digital marketing strategies to get right. Not actually because it's technically difficult but because there are…
Expert or Novice – How much do you know about online marketing?
How much do people actually know about digital or online marketing? For example, what is a unique visitor or have you ever had data leakage? Sounds pretty amusing, but if some of these have you stumped…
Beware: you could be measuring the wrong social media metrics!
Measuring your Return on Investment (ROI) is never a black and white endeavour as inevitably if you market across multiple channels they all feed into one other, but far too often businesses focus on the wrong…
Mobile Marketing: The new kid on the block every business should know about
Mobile marketing is arguably one of the newest forms of digital marketing around in the market today. For those who do not know, it provides customers with personalised information, promoting services, goods and ideas, which…
Marketing your business: In-house or outsource?
Ok, so you've decided that in order to grow your business further you need someone dedicated to marketing it, but now the next decision is in-house or outsource? It's not an uncommon conundrum and if…
Do you actually know what your marketing efforts are yielding?
It can be hard to see a clear correlation between your marketing efforts and how it's actually affecting sales (or if it's not making much impact at all). With more traditional 'paper-based' forms of marketing…
The Magic of Facebook Targeting for Businesses
So it's probably best not to think too much about it, but Facebook collects information about you every time you login, like a post, comment on a post, update your status, watch a video or…
The core value that drives TheOnlineCo. is integrity. It can be hard to know what a company is doing to help you grow online, especially if you don’t quite understand what they’re doing. Rest assured that we not only value the business you give us, but we value YOUR business and want to see you succeed!
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