Case Study: Surf Club
Despite being situated on some of Australia’s best real estate, this Surf Club was struggling to fill bookings for their function hall. Their community engagement was low and online presence was zero. When James contacted the…
Case Study: Law Firm
This successful law firm contacted TheOnlineCo. when they decided to expand their business. Having previously worked with another digital marketer, they had found that their results were unsatisfactory and communication was very basic. They knew they needed to make a…
Case Study: Hardware Brand
When your product is on the shelf of a huge chain store, it might be one of 100 000 other products, each vying for the customer’s attention. This Hardware Brand approached TheOnlineCo. with a need to stand out…
Case Study: Medical Practitioner
This Medical Practitioner approached TheOnlineCo. when he decided he needed to fill his appointment diary. He’d previously tried multiple agencies and hadn’t received any analytical data or satisfactory results. Appointed to manage the practice's Google AdWords campaign, SEO…
Case Study: Plumbing Company
Despite the fact that this Plumbing Company’s office manager was highly skilled in the art of Digital Marketing, the fact that her workload was continually increasing as the company expanded meant that she was unable to give the digital…
Optimising Images for Facebook promotion
When you’re promoting posts on Facebook, it’s important that the images are the correct size. If you’re simply posting, don’t worry too much about the photo size, just go with whatever comes across best! Images which…
Generational Analysis: Learning to Speak Their Language
Generational Analysis looks at the way's different generations approach marketing messages. All generations differ in the way they: Spend money Respond to promotions Choose what type of promotions they respond to Build trust with brands, Look at online…
Google Ad Grants for Not-for-Profits: Part 5: Tips & Tricks
Managing your Google Ad Grant can be tricky but if you make the most of it, your organisation will thank you for it. Welcome to Part 5 of our Google Ad Grants for Not for…
Part 4: Google Conversion Tracking
Google Conversion Tracking is a really useful tool - but you've really got to know what you're doing, to make the most of it. Part 4 of our series will take you through the 3…
Part 3: Setting up your Ad Grant
It's time to set up your Google Ad Grant! Part 3 of our series will take you through the Ad Grants set up process, step by step. Google Ad Grants help connect people with non-profit…
Part 2: A Simple Guide to the Ad Grants Program
Welcome to Part 2 of our Google Ad Grants for Not for Profits (NFPs) series. In this article, we will simplify the program, making sure you get the most out of it for your NFP.…
Part 1: How Not-for-Profits Apply for a Google Ad Grants Account
Need help marketing your Not-for-Profit (NFP)? We have good news for you! Every year, Google helps 35,000+ non-profit businesses by offering up to $10,000 worth of free advertising in Google AdWords Grants. Welcome to our…
The core value that drives TheOnlineCo. is integrity. It can be hard to know what a company is doing to help you grow online, especially if you don’t quite understand what they’re doing. Rest assured that we not only value the business you give us, but we value YOUR business and want to see you succeed!
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