How complex is your business?
Where does your business sit on the complexity/value axis? Once you know this, you'll know how to speak to your customers.
Are They Cold, Warm or Hot? The importance of speaking to your clients where they’re at
Is your client hot, cold or warm? It's important you know where they're at and communicate with them accordingly. Watch this short video for tips on how you can gauge a client's temperature and how…
Learning How to Fish
There are so many variables when it comes to marketing. Watch this short video to learn how to target your market, with precision. Here's a hint: if you've got the right hook, you'll catch a…
Bad Reviews on Google My Business – they may not be as bad as you think…
That sinking feeling in the pit of your stomach. We all know what that feels like. It’s the moment when your business receives a negative review. And while it can be disappointing and even disheartening…
Engaging Micro & Macro Influencers
If word of mouth is still the best way to get new customers, then what does that mean for an increasingly digital world? Is there actually a place for ‘word of mouth’ online? We’re here…
Google AdWords Best Practice Checklist
We at TheOnlineCo. have worked with Google as Google Badged Partners for many years now. We currently meet with them frequently to review our campaigns and make sure we are always at the top of…
Setting Up Google AdWords Drafts And Experiments
Google has many brilliant tools to use, many you may know about, many you may not. One which we have discovered and are finding extremely useful is the new campaign drafts and experiments tool in…
Google AdWords Grants Updates In 2018
Google helps more than 35,000 non-profit businesses by offering free advertising in Google AdWords Grant accounts for up to $10,000. Starting January 1, 2018 Google made several changes to their policies for these accounts in…
How to Find the Perfect Audience to Show your Ads to on Facebook
So you’ve got a great product, you know your sales pitch, you’ve got an idea for an ad and you know who your ideal customer is, but how do you actually find them on Facebook?…
9 Reasons You Should SEO
SEO is one of those terms we hear often these days. It’s part of the language of the digital world in which we’re caught up. But how many of us even know what it stands…
The Attribution Problem: How Are Your Marketing Activities Working Together To Give You Critical Mass?
Digital marketing is not just the way of the future, it’s the way of the now. So, let’s get down to tin tacks with a few straight, blunt questions: Are you getting leads from your…
How to choose the right Facebook Objective for your Marketing Campaign
So unless you’ve done Facebook advertising before, you might be under the impression that you just ‘run an ad’, but there are actually 11 Campaign Objectives to choose from (plus additional options within these). All…
The core value that drives TheOnlineCo. is integrity. It can be hard to know what a company is doing to help you grow online, especially if you don’t quite understand what they’re doing. Rest assured that we not only value the business you give us, but we value YOUR business and want to see you succeed!
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