James Parnwell

James Parnwell

Navigating Change in Media with Hope 103.2’s Leaders

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Episode Summary:

In this episode, we delve into the dynamic world of Hope Media, tracing its journey from the Christian Broadcasting Association’s establishment in 1953 to its current status as a leading player in Australia’s media landscape. Beth and Lucy, key figures at Hope Media, share their insights and experiences in navigating the ever-changing media environment.

Lucy, the Brand Manager for Hope Media, boasts a diverse background with a Business Management Degree from City University in London. Having spent over a decade working for not-for-profit organisations while consulting for other companies, Lucy brings a unique perspective to the table. She is also a self-taught graphic designer, adding a creative flair to her skill set. Lucy believes that the field of marketing has undergone significant changes in recent years, challenging the industry to adapt and evolve.

Beth, an experienced Digital Content Manager at Hope Media, brings a wealth of expertise from the not-for-profit and broadcast media industries. Her impressive background includes roles in journalism, radio, media relations, crisis management, and event management. Beth’s well-rounded digital skill set, including a certificate in Full Stack Web Development from Codemaster Institute in WA, positions her as a valuable asset to the organisation.

Throughout the episode, Beth and Lucy discuss the transformative journey of Hope Media and highlight the challenges and opportunities presented by the evolving media landscape. With approximately 800,000 monthly listeners, Hope 103.2 in Sydney stands out as the largest community radio station in Australia, reflecting the organisation’s commitment to reaching and impacting diverse audiences. As they share their experiences, Beth and Lucy shed light on the ongoing shifts in marketing and media, emphasising the need for continuous adaptation in an industry where not everyone may have caught on to the recent changes. “Hope Unveiled” is an insightful exploration of Hope Media’s rich history, the talents of its key players, and the ever-evolving nature of Christian media in the contemporary world.


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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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