With the increased amount of information and analytics available to marketers these days there is a new standard for the modern marketer. What this means is that marketers aren’t just coming up with ideas and passing them off to a designer to make those ideas come to life, they’ve had to adapt and blend the roles of the marketer with the role of the creative team.
This means you essentially have a jack-of-all-trades on your team – someone who is creative, understands social media, but also has the skills to be able to comprehend, track, and measure the results of their efforts as well.
Check out this infographic from Salesforce that shows how technology has transformed marketing…
So what skills does a modern marketer need to succeed?
- Ability to write
- Capable of creating visual content
- Social media skills
- Capable of crafting compelling email marketing campaigns
- Expert at budgeting
- Master performance tracker
Don’t panic if you can’t find someone like this though – let’s face it they’re not easy to find! We have a team to help you with all your marketing needs that embodies the modern marketer and more.