If you’re asking – are Facebook Ads worth it? – then you’re in the right place. We see amazing results with our Facebook Ad campaigns but it isn’t as simple as it may seem. Here’s a quick overview of Facebook Ads.
What Are Facebook Ads?
When a business pays for a post to appear in a person’s news feed, irrespective of whether they follow the page, that is called a Facebook Ad, or PPC (Pay Per Click). These posts feature a small ‘Sponsored’ banner. If you’ve been asking ‘do Facebook Ads work?’ and are new to all of this, check out our beginner’s guide to Facebook PPC.
Why Are Facebook Ads Worth It?
Facebook is the only platform enabling advertisers to speak to specific target markets, right down to their favourite music band. Are Facebook Ads effective? Yes – because Facebook tracks user activity, putting together a bit of a DNA for each person. This information is endlessly useful as a marketer and by using Facebook Ads, you’re tapping into this valuable resource. Read more about Facebook targeting for businesses here.
Organic reach is in decline at the moment, which means businesses are finding that Facebook Ads are more effective than simply relying on organic posts, as used to be the case. To enable potential customers to find your business, you will need to use Facebook Ads. By creating great content, and targeting your Ads to the right people, you’ll stand out from the competition. Additionally, Facebook Ads are generally cheaper than other social media platforms (eg. Instagram, LinkedIn and Twitter)!
How Do I Determine If Facebook Ads Work for My Brand?
The sole objective of any business is to effectively use the available resources to maximize profits. Why should you drain your bank only to gain a non-realistic profit? Why even give them a go, if you’re still wondering, are Facebook Ads effective? Did you know that you can spend as low as $1 a day and get amazing results out of it? It’s definitely worth a try!
Nevertheless, because of the technicality of Facebook Ads, businesses often choose to get help with their PPC campaign (we’re happy to help, should you decide to go down this route!
Facebook has multiple types of bids available. This gives you a wide variety to choose from depending on your marketing needs. The four types of bids available are:
Cost per click
This kind of bidding allows you to choose the number of bids per click. When you want more users to click on your Ad, you should choose the maximum bid per click.
Optimized cost per mile
With this type of bidding, Facebook will show your Ad to the audiences that are most likely to act on your Ad.
Cost per mile
is aimed at increasing the awareness of your product. More people will see your Ad and are more likely act on it.
Cost per action
this allows you to encourage users to do a specific task on your Ad upon seeing it.
To get the best results out of your Ad campaign, it is important that you choose the best option, matching your budget and yielding great results.
Are Facebook Ads worth it? If you’re asking this, you’re not alone. The good news is – yes, Facebook Ads are worth it! We’ll break it down for you here and if you ever need help with your campaign, our team is here to help. Call us anytime to discuss your PPC and Facebook Ad needs.
Are Facebook Ads Worth It?
Yes, Facebook Ads definitely are worth it because of how inexpensive they are compared to other platforms like LinkedIn for example, there’s also a heap of useful features, and different objectives, all helping you get the most out of your Facebook Ad campaign.
Facebook Ads are a very effective way to drive high quality leads to your business and add value to your brand in some way. There are many different objectives of Facebook Ad campaigns and they can be tailored to your goals to help you achieve them. Facebook Ads are often more profitable than other advertising platforms.
If your goal is to generate new leads, convert more customers and reach a wider audience, Facebook Ads are your best option. 2.74 billion people are using Facebook every month which means PPC is a powerful tool, bringing you access to the largest market in the world.
Are Facebook Ads Effective? Yes. Here’s Proof.
Here are the cold, hard numbers:
93% of our eCommerce clients see increase on their return on spend.
There’s nothing quite like seeing real results from real campaigns. Here’s some data from some of our client campaigns:
Are Facebook Ads Worth It?
The above examples aren’t anything out of the ordinary. While the CPC (cost per conversion) might be lower, the quality of leads is higher, as long as your campaign has been set up correctly, making Facebook Ads a more profitable option than most other advertising platforms. We often see result like these for our clients. If you’re still wondering if Facebook Ads are worth it, hopefully this will help you see that they really are! It really is worth even giving it a try, due to the low CPC. A small spend at the beginning, to test the waters is how some of our most profitable campaigns have started out!
When figuring out whether Facebook Ads are the right option for your campaign, it’s important to look at profitability rather than just the cost.
If it’s something you’re considering, contact us and we’ll review your campaign and let you know whether we think Facebook Ads would be a good option for you.
How Do I get started with Facebook Ads?
Basically, you want your Facebook Ads campaign to find potential customers and give them what they want – AKA your product or service!
Interested in giving Facebook Ads a try on your own? We have everything you need to help you get started:
Creating a Facebook Ads campaign is a process. Running a successful campaign involves a lot of trial and error, until everything is just right.