How to Develop a Backlinking Strategy to Triple Your Traffic
Are you wading through the world of online marketing and finding yourself overwhelmed and asking questions like – what is SEO optimization, what is a backlinking strategy and why does my head hurt so much? It’s a big world, and there’s a lot of scope for marketing your business. But sometimes, it can get overwhelming, and often, it’s nice to have someone simplify the tech terms.
So, let me help. To understanding backlinking, there are a few basic things you need to understand first.
Building an online presence is important
Creating a strong online presence is a great way to ensure marketing success! Being well represented online is essential to becoming successful in most industries, whether you are a small business or a large corporation. A strong online presence not only reinforces your brand, it also helps you gain authority when it comes to Google rankings.
What is an online presence?
We know WHY we need a solid online presence, but let’s talk about what exactly that is. A strong online presence includes things like:
All of these things contribute to the overall success of building a strong online presence.
Chances are, if you’re benefiting from an online marketing campaign already, your online marketer might suggest something like a Backlinking Strategy. This approach is great, and can really strengthen your online presence and in turn direct more traffic and enquiries to your business.
What is a backlink?
Before we talk about what a backlinking strategy might look like, it’s important to first understand what a backlink is.
Here are 3 ways to boost your backlinking strategy:
When you create content, make sure your content attracts quality backlinks. Content such as original stories with data, niche topics with expert feedback, interviews and even thought-provoking pieces are the best types of content to attract backlinks. Ask yourself, is my content shareable? And do I provide beneficial information to sites that would link to mine?
Marketing tools such as Ahrefs allow you to search for mentions of your brand name on the internet. Once you find them, you can contact the websites that show up and request a backlink. Other tools such as Google Alerts are great at tracking content published daily, checking for brand mentions and even particular phrases.
Social media is dominant in the market. Regardless of what sort of business you have, you can easily leverage influencers to build backlinks. Don’t worry, you don’t need celebrity-status influencers to boost your backlinking strategy. Influencers with smaller followings can create the highest engagement rates.
What kind of backlinks should I get?
When it comes to your backlinking strategy, you want backlinks that meet two criteria: relevance and trust. For instance, if you sell t-shirts and your website links to a dog food site, you will be doing yourself a disservice.
It’s not just about getting a backlink. The best kind of backlink is the one that is relevant for your content and ‘vouches’ for it with their authority on the matter.
Perhaps you have identified some sites for your backlinking strategy. You might be wondering, now what?
Take these factors into consideration:
The Ultimate Backlinking Strategy
What if I told you there’s a genuine and easy way to build backlinks for your website that not only creates a constant stream of traffic to your website but also communicates to google that your website holds authority? And what is the answer you may ask? Guest blogging.
Guest blogging has become the number one marketing strategy to increase traffic flow directly to your website. This strategy refers to a blog that highlights your knowledge and expertise. It is an effective backlinking strategy. Google is constantly on the hunt for irrelevant content and the algorithm will often try to sort through the rubbish of the web to push the most “relevant” content. This is where you can come in with a credible and helpful guest blog.
Ideally, you want to find a gap that your business and your content can fill. Useful content will always win. Here at TheOnlineCo. we can teach you how to develop the best backlinking strategy for your campaign. If you want to learn more about guest blogging and implementing an outreach strategy, let us help you.
At TheOnlineCo. we have experts in SEO who will optimise your website to get the rankings you’re looking for. Contact us to find out more.