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James Parnwell

James Parnwell

Triple Your Traffic with our Simple Backlinking Strategy

How to Develop a Backlinking Strategy to Triple Your Traffic

Are you wading through the world of online marketing and finding yourself overwhelmed and asking questions like – what is SEO optimization, what is a backlinking strategy and why does my head hurt so much? It’s a big world, and there’s a lot of scope for marketing your business. But sometimes, it can get overwhelming, and often, it’s nice to have someone simplify the tech terms.

So, let me help. To understanding backlinking, there are a few basic things you need to understand first.

Building an online presence is important

Creating a strong online presence is a great way to ensure marketing success! Being well represented online is essential to becoming successful in most industries, whether you are a small business or a large corporation. A strong online presence not only reinforces your brand, it also helps you gain authority when it comes to Google rankings.

What is an online presence?

We know WHY we need a solid online presence, but let’s talk about what exactly that is. A strong online presence includes things like: 

  • A good website with a high amount of traffic (This means people are being directed to your website and spending a certain amount of time looking through it- more traffic means more enquiries, which means more sales – which is the end goal).
  • Search engine optimization (SEO for short) provides an easy way for search engines such as Google to locate your website and organically direct traffic to your website (as opposed to paid results). 
  • Social media this is an obvious one. With so many social media avenues to choose from, creating a strong social media presence is easy and effective. 

All of these things contribute to the overall success of building a strong online presence. 

Chances are, if you’re benefiting from an online marketing campaign already, your online marketer might suggest something like a Backlinking Strategy. This approach is great, and can really strengthen your online presence and in turn direct more traffic and enquiries to your business.

What is a backlink?

Before we talk about what a backlinking strategy might look like, it’s important to first understand what a backlink is. 

  • A backlink is fairly simple to explain It is a link that sends traffic directly to your website. (A good example of this is; an article you might have posted on your Facebook page that will have a link where customers can simply click and be taken directly to your home page. 
  • Social networks, online directories and customer reviews are just a few more examples of where you might find quality backlinks for your business.
link building strategy

Why are backlinks important?

  • A backlink sends you traffic. And as discussed earlier, traffic means business. 
  • A backlink sends the message to Google that your website holds some authority in the cyber world. Google is so clever and it evolves daily, which means to hold onto a top position in Google rankings you need to be making sure that you are utilising all methods directing traffic to your website. Connecting with a HIGH authority site, for example, is a great way to let Google know that your website also holds some credibility. By connecting (via link building) with other websites, Google automatically views your website as trustworthy. It’s kind of like one website vouching for another.
  • In SEO terms, quality backlinks provide a mechanism for Google to trust a website, build authority and credibility. And you guessed it, in time, more authority translates into better and stronger organic rankings. 

Backlinks are a wonderful tool to incorporate into your marketing strategy. Why? Well, a few reasons really: 

So, how do we secure organic backlinks? I’m so glad you asked! 

The obvious avenues are via social media, your own blog, business directories and external advertising.  

Here are 3 ways to boost your backlinking strategy:

When you create content, make sure your content attracts quality backlinks. Content such as original stories with data, niche topics with expert feedback, interviews and even thought-provoking pieces are the best types of content to attract backlinks. Ask yourself, is my content shareable? And do I provide beneficial information to sites that would link to mine?
Marketing tools such as Ahrefs allow you to search for mentions of your brand name on the internet. Once you find them, you can contact the websites that show up and request a backlink. Other tools such as Google Alerts are great at tracking content published daily, checking for brand mentions and even particular phrases.
Social media is dominant in the market. Regardless of what sort of business you have, you can easily leverage influencers to build backlinks. Don’t worry, you don’t need celebrity-status influencers to boost your backlinking strategy. Influencers with smaller followings can create the highest engagement rates. 

What kind of backlinks should I get?

When it comes to your backlinking strategy, you want backlinks that meet two criteria: relevance and trust. For instance, if you sell t-shirts and your website links to a dog food site, you will be doing yourself a disservice.  

It’s not just about getting a backlink. The best kind of backlink is the one that is relevant for your content and ‘vouches’ for it with their authority on the matter. 

Perhaps you have identified some sites for your backlinking strategy. You might be wondering, now what? 

Take these factors into consideration: 

Domain authority

Make sure the sites you consider have an authoritative status for their domain/keyword.

Domain relevance

As we just established, you can to get links from websites that have relevant domains for your backlinking strategy. A quick search on their Google ranking will save you time, energy and effort.

Anchor text

Anchor text refers to the clickable text in a hyperlink. Your anchor text should make the best use of the keyword you want to target, aligning with your content and intent.

The Ultimate Backlinking Strategy

What if I told you there’s a genuine and easy way to build backlinks for your website that not only creates a constant stream of traffic to your website but also communicates to google that your website holds authority? And what is the answer you may ask? Guest blogging. 

Guest blogging has become the number one marketing strategy to increase traffic flow directly to your website. This strategy refers to a blog that highlights your knowledge and expertise. It is an effective backlinking strategy. Google is constantly on the hunt for irrelevant content and the algorithm will often try to sort through the rubbish of the web to push the most “relevant” content. This is where you can come in with a credible and helpful guest blog. 

Ideally, you want to find a gap that your business and your content can fill. Useful content will always win. Here at TheOnlineCo. we can teach you how to develop the best backlinking strategy for your campaign. If you want to learn more about guest blogging and implementing an outreach strategy,  let us help you. 

At TheOnlineCo. we have experts in SEO who will optimise your website to get the rankings you’re looking for. Contact us to find out more. 

James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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