Do you actually know what your marketing efforts are yielding?

It can be hard to see a clear correlation between your marketing efforts and how it’s actually affecting sales (or if it’s not making much impact at all). With more traditional ‘paper-based’ forms of marketing like flyers, posters, and billboards this was even more difficult to measure – especially in terms of the quality of leads and sales.

With online marketing the amount of data available is astounding, so there really shouldn’t be any reason to now know exactly what your efforts are returning. However, sadly we encounter far too many businesses and even marketing agencies who are tracking ‘vanity metrics’. Knowing how many people saw your Facebook ad, for example, is nice, but it doesn’t have any relation to how many people actually bought or signed up for your product/service. Creating brand awareness is important and certainly has its place, but only as part of a broader marketing strategy. People simply knowing you exist isn’t whats going to pay the bills after all.

To give you a glimpse of how it can all go wrong when you’re not aware of the end goal from the beginning, or when you’re not tracking the “right” data we’ve found this great video…

So if you’re worried that you might not be tracking the right data in terms of any of your online advertising spend, give us a call! We would hate for you to end up like the poor guys in the video.

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