James Parnwell

James Parnwell

Leverage, Optimise, Focus, Thrive

In the early 2000s, as day spas and health retreats were exploding in popularity, Vanessa Main was at the forefront – living a glamorous yet high-pressured, jet setting life, setting up day spas in hotels around the world. 

These days, she’s back on home turf, applying everything she learned in the first half of her career, to educating business owners in the beauty, wellness and day spa industry.  

Her business is called LOFT Inc. It stands for Leverage, Optimise, Focus, Thrive; and that’s exactly what she helps business people do. The principles she shares in our interview are rich in wisdom, and applicable to all business owners, regardless of what industry you’re in. 

Key Moments

05:00 – Vanessa flunks her HSC, discovers her passion for health and wellness. 

07:06 – “I slept in my office in Homebush …I took in a mattress for the Olympics and Paralympics.” 

09:37 – Travelling the world, managing day spas takes its toll. Time for sabbatical. 

13:56 – LOFT Inc. is born, to support day spa owners around Australia. 

15:22 – Leverage, Optimise, Focus, Thrive – breaking down the four ingredients.

24:43 – Learning to focus and productise her business.

36:24 – The importance of self-care. 

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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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