James Parnwell

James Parnwell

Playing the Numbers Game

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The story of Steve Waters’ business, Right Property Group is a classic story of diving in the deep end.

As a respected authority in the Australian investment property game, Steve makes regular appearances on TV and in print and is known as an industry pioneer.

But the way he started out in property investment, is quite surprising.

He was on track to continue in his family’s beef export business – until he met a girl (now his wife) – who was a successful property investor. Never afraid to put “skin in the game”, Steve switched career paths, and took the dive – to focus on investment.

What’s incredible about Steve is – even though he’s seen over a billion dollars cross his desk having negotiated over 5,000 property deals, he doesn’t lose sleep at night worrying about all those zeros. That’s because he clearly knows his industry inside out—and he also knows more than a thing or two about running a successful business.

Steve shares with honesty about his wins and losses, and how he learned the hard way, that greed and ego are often at the root of failure.

Key Moments

03:03 – Growing up, Steve knew he was destined to be in business, learning from his father who ran a beef export company.

05:50 – He wheels and deals in high-stakes property – but Steve is a low-risk taker.

08:20 – Everything changed the day Steve met a girl…

10:03 – “Patient and tactically aggressive” – the qualities that have made Steve a good investor.

13:43 – Steve’s first investment property – he admits “greed and ego” got in the way

21:07 – Lessons learnt during the Global Financial Crisis and the COVID-19 crisis.

23:54 – A chat about media, social media, and market forces.

26:28 –Right Property Group specialises in an emerging industry called buyer’s advocacy.

28:44 – Industries like real estate and digital marketing are full of ‘sharks’.

34:18 – When do you let go of an unfruitful enterprise? Steve shares his thoughts.

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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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