James Parnwell

James Parnwell

“It’s So Much Like Marriage!”

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If you’re in a business partnership and you sometimes feel it’s a bit like a marriage – then you’re not alone!

That’s how Kirsty Farrugia describes it, in this fascinating interview about her business, The Art of Decluttering. It’s a professional organizing co, run by Kirsty and her business partner and long-time friend, Amy Revell. Together they also host a highly successful podcast of the same name.

In her interview, Kirsty shares about the massive journey of personal growth she’s been on while working in the partnership – including both the struggles and the great rewards.

She also gives us a fascinating insight into the powerful emotional ties people have with their clutter – and what happens when you’re in a client’s home, a “landmine” explodes…

Key Moments in This Episode

03:43  – She may be a professional organizer, but Kirsty admits she was once a chaotic “red hot mess”!

07:51 – Feeling restless as a stay-at-home mum, Kirsty took a leap of faith. The story of how the business began.

14:17– It’s an ironic moment when two pro-declutterers, realise their business is rather… cluttered!

16:04 – Anyone in a business partnership will agree – it’s not easy! Kirsty talks about the personal struggles of letting go and making room for someone else’s wishes.

23:12 –  Relationship before profit; generosity: two of the values at the heart of Kirsty’s business.

25:24 – A thriving Facebook Group has been a key to the Art of Declutterings’s success.

26:11 – “Landmines” – a unique hazard of the decluttering profession.

31:23 – Kirsty talks about her great passion for helping people find freedom.

35:00 – Is it possible to ‘declutter’ your business? We ask Kirsty for her advice.

39:28 – James and Jess talk about the business strategy of identifying gaps in the market.

43:09 – Using Facebook Groups as a business tool.

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James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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