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Digital Marketing That Puts People First
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Podcast with JAMES PARNWELL

We’re excited to introduce you to our podcast, Digital Marketing That Puts People First. This isn’t just a tagline for TheOnlineCo.; it’s a reflection of who we are and what we stand for. As a business deeply rooted in family values, we believe that putting people first is essential not just in life, but in digital marketing as well.

Every monthly episode features content around the often mysterious and ever-evolving world of digital marketing, aiming to provide clarity and actionable insights. Our goal is to empower you to build a deeper understanding of how digital marketing works, helping you achieve your business’s unprecedented growth. If you’re going through the challenges of a startup or aiming for the next level in your established venture, our podcast is here to support your journey toward running a successful business.

Get to know James Parnwell, our passionate and results-driven Managing Director, as he leads you through insightful conversations on all things digital marketing. Each episode brings a fresh perspective as James is joined by a wide range of marketing experts—both from TheOnlineCo. and across the industry—who bring real-world experience and actionable advice.

This podcast covers the essential tools and tactics, from influencer marketing to global marketing strategies, strategic partnerships, content marketing, customer experience, community building, and other marketing gold.

Expect to hear in-depth discussions that uncover what makes business owners tick and reveal what small business success means at its core. You’ll gain practical tips on creating impactful events, building a strong brand presence, and developing an original business idea that sets you apart.

We don’t just focus on helping business owners grow their brand—it’s about building real connections with your customers.

Whether you’re a seasoned entrepreneur looking to scale or a newcomer eager to learn, Digital Marketing That Puts People First delivers value-packed episodes designed to help you meet your business goals. Our expert guests share strategies that promote sustainable growth and foster long-lasting relationships with customers and the broader community.

With a monthly digital marketing podcast, we can dive deeper into the topics that matter and give you the time to really absorb and apply the insights we share. Unlike a daily or weekly digital marketing podcast that can sometimes overwhelm listeners with too much content, a monthly format lets us focus on quality, ensure we’re talking about the latest trends, and bring in top-notch guests. It’s all about delivering value that sticks and keeps you engaged for the long haul.

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Our latest podcast
S3 Ep 11 | Kate Boulos | Building Iconic Brands – A 360° Marketing Perspective
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S3 Ep 11 | Kate Boulos | Building Iconic Brands – A 360° Marketing Perspective

In this episode of Digital Marketing That Puts People First, we’re joined by Kate Boulos, a seasoned marketing professional whose passion for brand marketing and communications is rooted in her drive to create meaningful connections between consumers and the brands they love.
S3 Ep 10 | The Digital Marketing Playbook | Jan Giffen
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S3 Ep 10 | The Digital Marketing Playbook | Jan Giffen

In this episode, we're diving into a crucial aspect of marketing that too many businesses overlook—building a Digital Marketing Playbook.
S3 Ep 09 | Ashton Bishop
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S3 Ep 09 | Ashton Bishop

In this episode, we chat with Ashton Bishop, a marketing expert with over 20 years of experience working with some of the world's biggest brands.
S3 Ep 08 | Vicki Wright
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S3 Ep 08 | Vicki Wright

In this episode, we're joined by Vicki Wright, a seasoned Chief Marketing Officer with over 20 years of experience in transforming marketing teams and driving profitability across various industries.
S3 Ep 07 | Janice Lee-Fu
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S3 Ep 07 | Janice Lee-Fu

In this episode, we sit down with Janice Lee-Fu, the Marketing Communications Director at doTerra Australia.
S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
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S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy

In this episode of "Digital Marketing That Puts People First", we are joined by Shaun Alexander - a seasoned sales and marketing executive.
S3 Ep 05 | Andrew Coffey | Mater Foundation
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S3 Ep 05 | Andrew Coffey | Mater Foundation

In this episode, we chat with Andy Coffey, who heads digital efforts at the Mater Foundation. He's been in the digital world for almost 30 years, starting way back in 1994.
Navigating Change in Media with Hope 103.2’s Leaders
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Navigating Change in Media with Hope 103.2’s Leaders

In this episode, we delve into the dynamic world of Hope Media, tracing its journey from the Christian Broadcasting Association's establishment in 1953 to its current status as a leading player in Australia's media landscape.
Revolutionising Aged Care: Tech Innovations at Pluss Communities with Mike Jeffrey
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Revolutionising Aged Care: Tech Innovations at Pluss Communities with Mike Jeffrey

Mike is an experienced professional who blends community service and innovative tech solutions.
Creating a multifaceted content strategy with Flight Centre’s Vicki Fletcher
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Creating a multifaceted content strategy with Flight Centre’s Vicki Fletcher

Vicki serves as the Global Content and Creative leader for Flight Centre and boasts a wealth of experience as a content marketer adept at navigating ever-changing markets.
Audrey Barucchi
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Audrey Barucchi

In this episode, we focus on marketing expert Audrey Barucchi. Audrey's journey in the world of marketing is nothing short of inspiring, and her contributions throughout her career have been truly transformative.
Cold, Warm, Hot – Introducing The Marketing Funnel
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Cold, Warm, Hot – Introducing The Marketing Funnel

Do you want to learn about the importance of Keyword Strategy and why it's necessary?  Have a listen to our latest podcast to deepen your understanding.

IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?

Clearly identify where your Digital Marketing strengths and weaknesses lie

The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.

Digital Marketing Checkup

They took the time to ask the right questions engaging in a comprehensive discovery process to work out the principal motivators of our firm’s development. Specifically, they diligently discerned our organisational identity, our core values and delineated the messages we intended to convey to prospective clients. The marketing playbook they drafted for us was thorough and encompassed an extensive analysis of our market providing strategic options of how we can better communicate our core values. This invaluable assistance through our rebrand strategy cannot be understated. They are continuing to help us discover what options are available to better communicate who we are to potential clients and show them how we can effectively serve them in our calling to deliver Just Redemptive Outcomes.

Tim Whincop, Director - Vocare

They’re flexible, they listen, and they communicate exceptionally well. I can pick up the phone or send an email and I get a response immediately. I also appreciate the fact that the people I spoke to during the onboarding process and the decision-making process are the people we work with. With other marketing companies you often speak to the salespeople and then once the sale is done, you never speak to them again. You don’t know anything about the people doing the work and you don’t have a relationship with them. With TheOnlineCo, the people that were involved in the onboarding, are the people that we are now dealing with as we work to build our business. This is quite unique. Buying anything is an emotional decision and I’m a little bit old school, but people buy from people they like. And I really like the team at TheOnlineCo

Matthew Perrier, CEO - photoSentinel

TheOnlineCo.’s ‘Digital Marketing Playbook’ process is powerful. As a Director of Zedu Ultrasound Training, I’ve experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer.

The Playbook has not only boosted our online visibility but also significantly increased our engagement and conversions. The personalised guidance and clear roadmap provided by TheOnlineCo.’s team of professionals have proven invaluable in maximising our digital presence.

If you’re seeking a comprehensive and results-driven digital marketing solution, guided by a team that will grow to become friends, look no further than TheOnlineCo.

Michael Duncan, Director - Zedu Ultrasound Training

Working with TheOnlineCo. team has been one of the most encouraging and specialised services I have experienced. The process of providing a digital playbook for our company was outstanding and I would highly recommend that anyone seeking to build their digital platform scope take the time to invest in the Digital Marketing Playbook process with James and his team.

From initial discovery conversations to massaging the final details, the experience was seamless and solely focussed on providing a unique and targeted approach to our individual needs as a client. We were absolutely blown away with the level of detail, accuracy, heart and investment into understanding our business’s goals, needs and areas of development and growth and providing it to us in a professional playbook presented in a simple and yet professional feedback session.

If you are considering TheOnlineCo. for your future endeavours I cannot stress enough, you will not regret it! 

Kayleigh Alexandre, Creative Content & Branding Manager – HC

If you are thinking about doing the Digital Marketing Playbook with James and TheOnlineCo. team – do it! You won’t be disappointed. 

The playbook process started with an initial exploration meeting and it was clear to me during that meeting that this was an hour of time well invested! James and his team had clearly done their research prior to our meeting as they came prepared with questions specific to our business and industry. 

The playbook was then presented by the team in our next meeting and I have to say I thought it was fantastic. This document is over 70 pages long and covers everything from my competitors, to our brand voice and values, a really in-depth story of our target markets (this is the part I really liked) and then the strategy and tactics to execute. 

It is quite an amazing document and one that I highly recommend you do if you need to get your digital marketing strategy and execution sorted. 

Michelle Blicavs, Australian Consulting Surveyors

The Digital Marketing Playbook process was quite simply exactly what my business needed. Not only did it take a deep dive into who my ideal clients are and their needs and wants but it also outlined very clearly what marketing activities needed to be done and when to achieve my business goals. On top of that, TheOnlineCo. team looked at my website and branding and assisted with making the necessary changes in these areas as well.

If you have been considering working with a digital marketing agency you need to speak with James and TheOnlineCo. team, they invest in their clients’ businesses and it shows in the work they do and the results they achieve. 

Micheal Anderson, Aurora Wealth

TheOnlineCo. team were very professional and thoroughly committed to understanding our business from the start of our marketing journey. They took the time and created a very detailed and informative analysis of our competitors, helped us to understand our avatar and our customer story.  

From there they provided us with very detailed strategies and recommendations for us to meet our business goals. The overall process was a great experience and they delivered on everything we had expected and more, this gave us the confidence to move forward with our marketing plans. 

Michael Mackie, Business Manager - Speak About Speech
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