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Christie McDougall

Christie McDougall

What is an ‘explainer video’ and why it’s worth the investment

When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t.

So why not put an explainer video on your site? It could be an easy way to convert more visitors into customers.

When one was added to the site for Crazy Egg, it helped make an additional $21,000 in monthly income.

Plus, it’s not the only place that it can be used. Explainer videoes are fantastic for running ads on social media, especially when they are used as part of a wider strategy (see our article on creating a Social Content Ecosystem)

So, how do you create an explainer video that will increase your conversion rate? Here is a really helpful infographic that breaks down the process of creation of the perfect explainer video.

explainer video



explainer video

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Christie McDougall
Christie McDougall

Christie is our Social Media Strategist. With years of Social Media experience, she has an incredible ability to write great copy and strategy for each campaign. She has worked for many different organisations in this space and has a great understanding of how to create ads and build campaigns that potential customers respond to.

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