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James Parnwell

James Parnwell

Building & Home Goods Industry: Suffering from Digital Marketing FOMO?

What are your competitors doing that you aren’t? 

We’ve had the pleasure of working with companies in the Building & Home Goods industries for the past 10 years. Here’s a little inside information into what is working in your industry, so you don’t miss out. 

Google Ads

Your industry is actually one of the strongest performing industries for Google Ads, because of the clear intent behind search queries and the strong potential return on investment, this is an ideal way to grow sales. According to Wordstream, your industry gets an average cost per lead of $87USD. For our clients who are selling products and services that cost from $5k to $100k, you can see it’s pretty straightforward to get a great return on investment. 

Search Engine Optimisation (SEO)

Google is simply looking to put great content in people hands, it is crawling the internet looking for websites that are simple to understand, communicate clearly, load quickly and genuinely help people. If you can do this whilst including your relevant keywords, then your traffic will grow and so will your leads. Some big changes in Google My Business have changed the landscape as well. SEO is often an afterthought, but your competitors are onto it. 

LinkedIn Sales Navigator

Do you have B2B customers? If so, they are all on LinkedIn and Sales Navigator at on $99 per month is a cheap and easy way to communicate with them. You can select the industry you want to reach out to, the role, the size of the company and geographic location and get started with prospecting.  

Facebook & Instagram

We’ve seen a mixture of consistent posting and paid advertising work well for businesses in the Building & Home Goods industry. The combination of being able to target the precise customer and dial in with strong messaging means you can communicate to the right people at the right time. 

What’s missing from your marketing mix?

We know digital marketing can be confusing and that some people have had bad experiences in the past. If you ever need some help clarifying or understanding anything in the digital marketing space, we are more than happy to jump on the phone and have a chat. Just call us on 1300 651 527 or shoot us an email at! 

James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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