Search is one of the cornerstones of digital marketing, but the real question is, how are people actually finding your product or service? When it comes to search engines like Google, what keywords are they typing in?
Let's start with the most important thing: your customer is at the centre of all your social media efforts.
Marketing can be overwhelming, right? I see it all the time. Businesses dive into marketing with high hopes..
Established for 25 years, McGrath Port Stephens/ Nelson Bay Accommodation, owned by Daniel O’Meara, boasts the largest portfolio holiday homes on the New South Wales’ mid north coast. Despite the travel restrictions of Covid lockdowns being a distant memory, Australia’s increasing cost of living has impacted holiday bookings for not only their business, but industry wide.
Imagine walking into an office, lush with greenery and radiating freshness. Now imagine helping the company that creates these green havens flourish online.
Have you got an actual plan for your marketing? Or are you just giving a few different things “a go?”
In this blog, we’ll uncover the important parts that make digital marketing strategies work. Our main focus is on breaking down the three key components that help digital marketing succeed.
SWOT is a strategic planning tool that digital marketers use to analyse SWOT: Strengths, Weaknesses, Opportunities, Threats
Before you start putting time, effort and money into marketing, you need to make sure you’ve thought about your branding.
It used to be said that if you didn't have a website, you may as well not exist.