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Case Studies

Case Study: Fencing Industry

December 11, 2018, by Heidi Jones
Digital marketing for Fencing Company

When the phone stopped ringing at this Fencing Industry company’s office, they knew something had to be done. Having built a basic website and with no experience in SEO, the company had been conducting their marketing wholly offline, through sales reps and traditional avenues. Clients were unable to find the company’s website, so leads were rare, and sales were dropping. When the company called TheOnlineCo., their website had brought in zero leads.

SEO and Google Adwords Campaigns for Fencing Company

TheOnlineCo. was engaged to bring the company’s marketing strategy up to date, by creating a digital marketing strategy and in effect, introducing them to the digital age. This was done through the creation of comprehensive Google Ads and SEO campaigns.

TheOnlineCo. Do What They Do Best, So Clients Can Do What They Do Best

Soon enough, the company’s Google Ads leads were up by 255% and their SEO goals had increased by 112%. The company has continued to experience substantial growth over the years, and huge increases in leads mean sales are steadily increasing.

Google Adwords Increased Leads & Sales for Fencing Company

Cert IV (Marketing) – TAFE NSW

Google Ads Video Certified
Google Ads Creative Certified
Google Ads Search Certified
Google Ads Display Certified
Google Ads Measurement Certified

Heidi brings over 13 years of diverse digital marketing experience to her role, with a specialised focus on Pay-Per-Click (PPC) advertising. Having worked across SEO, social media, and SEM, she possesses a holistic understanding of the digital landscape that informs her highly effective paid strategies. For the past decade, she has been a cornerstone of TheOnlineCo. team as a dedicated SEM Specialist.

As a fully certified Google Ads expert, Heidi holds six distinct credentials: AI-Powered Performance Ads, Search, Display, Video, Measurement, and Creative Certifications. She leads and manages a team of SEM specialists with a relentless focus on maximising Return on Investment (ROI) for clients. Heidi has a unique talent for meticulously fine-tuning and optimising campaigns, ‘massaging’ them until the campaigns absolutely hum and sing.

Outside of TheOnlineCo., Heidi loves to bake delicious treats and spend time outdoors taking fresh-air walks with her family. She is also highly musical – enjoying singing, dancing, and playing the guitar, alongside enthusiastically (if admittedly terribly!) playing the drums.

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