Pretty much every client we have ever had and will ever have asks us this question… “Why Can’t I See My Ads?”. You may have tried multiple search queries, none of which are showing your ads, but why? There are a number of reasons which we have listed below.
Account Under Review
If your AdWords account is new and has only just been activated, it’s possible the account is under review. Google will periodically review accounts for your protection and to maintain the quality and security of AdWords. During this time period, the ads will not show but will be eligible to show as soon as the account review has been completed. This process will usually be completed within three working days.
Daily Budget Has Been Reached / Delivery Settings
This is particularly common in an account with a low budget. AdWords will attempt to show your ad as many times as possible without going over your daily budget. If your limit is reached within a day, the ads will stop showing until the following day. Depending on the ad delivery settings this could be early in the day or later. With standard delivery, ad budget is spread throughout the day. If your budget is low, your ads will not show for every search query through the morning to allow room in the budget to show your ads during the afternoon. With accelerated delivery, the budget is used up as quickly as possible which means the budget could be completely used up before lunch time and you will not see your ads after this time.
After your campaign has been running for some time we will review the times that are most successful. If there are particular times of day where we are not seeing results, we will stop the ads from showing at these times. This will then allow the ads to show more frequently in the more successful times improving your results and the overall quality of the campaign. If you search during the times that we have stopped ads from showing, you obviously will not see the ads.
Location targeting allows us to target your ads to specific locations. If you’re located or your computer IP address is located outside the target area, you will not see the ads.
Repeated Searching For Your Ad
If you repeatedly search for your ad on Google and do not click through, Google will eventually stop showing this ad. Google remembers your computer and if you are not clicking particular ads, it begins to think that you are uninterested. Google will not show ads to users who appear to have no interest in the content.
So how can you have your ad show 24×7?
There’s no guarantee Google will be able to show your ads 24×7 for all relevant search queries. The only way to ensure your ad continues to show throughout the day as much as possible is to give your AdWords account an unlimited budget. As this is not ideal for most businesses, we, at The Online Co, will optimise your account to provide the best possible results from the campaign.
I hope that answers your question! If we can help any further please feel free to contact Us!