Old School Marketing, the Latest Way
The world of online marketing may seem like a minefield, but it really isn't. Have a think about how you used to market your business. Before the internet took over the world…
How complex is your business?
Where does your business sit on the complexity/value axis? Once you know this, you'll know how to speak to your customers.
Are They Cold, Warm or Hot? The importance of speaking to your clients where they’re at
Is your client hot, cold or warm? It's important you know where they're at and communicate with them accordingly. Watch this short video for tips on how you can gauge…
Learning How to Fish
There are so many variables when it comes to marketing. Watch this short video to learn how to target your market, with precision. Here's a hint: if you've got the…
Bad Reviews on Google My Business – they may not be as bad as you think…
That sinking feeling in the pit of your stomach. We all know what that feels like. It’s the moment when your business receives a negative review. And while it can…
Engaging Micro & Macro Influencers
If word of mouth is still the best way to get new customers, then what does that mean for an increasingly digital world? Is there actually a place for ‘word…
How to Find the Perfect Audience to Show your Ads to on Facebook
So you’ve got a great product, you know your sales pitch, you’ve got an idea for an ad and you know who your ideal customer is, but how do you…
How to choose the right Facebook Objective for your Marketing Campaign
So unless you’ve done Facebook advertising before, you might be under the impression that you just ‘run an ad’, but there are actually 11 Campaign Objectives to choose from (plus…
16 Digital Trends in Marketing for 2018 that you need to know about!
Marketing is an ever-changing landscape with the introduction of new technologies and techniques sometimes change daily. So as one can imagine, the evolution of the industry over the space of…
Keeping social media social
So we've actually put together a few articles for you already on why using social media for business is important, how to use it and even how to write good…
