- Are you confused about what platforms to use and why?
- Ready to accelerate your growth on Social Media?
- Do you want a solid return on your investment?
- Looking for an agency which is transparent and reliable?
- Are you after a trustworthy team to guide your Social Media campaigns?
- Too busy running your business to manage your Social Media?
This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.
our marketing strategy
Most businesses are stuck in a tactics-first mentality, relying on adhoc SEO, social media, or paid advertising and hoping to achieve growth. At TheOnlineCo., we take a strategy-first approach. We focus on answering a deeper question: “How do we achieve our organisation’s goals by reaching the right people at the right time with the right message?” Developing this question into a 12-month strategic plan primes you for success. Our Digital Marketing Playbook provides clarity on how to drive your business to greater levels of success.
People are inherently wired for connection and community, and whilst the technology and the way we interact may have changed in recent years, the value remains fundamentally the same.
The advantage now of course with social media, is the scope of the people and businesses with whom you can interact with. Social media removes the often cold facade businesses have and lets potential customers get to know you in a more relational way. This in turn creates more loyal customers and enables you to prompt repeat business on a regular basis.
IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?
The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.
Social Media
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We have a client in the home improvement space and we manage his social posting as well as ads on Facebook and Instagram. PLUS he asked us to reduce his paid ads spend by 75% as he couldn’t keep up with the leads, but because his paid campaigns have been optimised so well they are still bringing in solid leads each month.
45%
increase in reach from ads
35%
increase in leads,
as well as reducing the cost per lead
180%
Increase in Facebook engagement
88%
increase in Facebook impressions
71%
increase in Facebook followers
175%
Increase in Instagram engagement
181%
increase in Instagram impressions
121%
Increase in Instagram followers
We’ve worked with our client to ensure both their target markets regularly hear all about their brand, increasing brand awareness and creating leads.
Their most popular posts on Facebook and Instagram reveal a trend – anything fun, light and home design related is really popular with this target market. We’re talking owner builders and people who are passionate about home décor – as well as a few construction professionals in the mix.
When we look at LinkedIn’s most popular posts, we can see that the industry focused posts are most popular, indicating that the construction industry (the other side of their two-sided target market) is engaging in this platform.
Organic posting is how brands build personality and connection. It is anything you share on your social media platform which is unpaid (not an ad). This term applies to business and personal accounts.
Personality is built by posting content which is interesting and relevant to clients and potential clients.
A healthy mixture of relevant and interesting branded content, can help educate viewers on the brand benefits. Without organic posting to applicable platforms, a digital marketing strategy is faceless and is missing out on valuable connection and branding building opportunities.
Branding is corporate DNA
It’s who you are. Because Social media is primarily visual, it’s the PERFECT platform to really showcase your brand. This is where Graphic Design comes in. It shows your clients and customers what you’re about.
That is Communicated Visually
A lot of this is communicated visually through elements such as: colour (colour psychology), type (sets the tone for your business), website, and logo. When you design these visual elements in a way that aligns with who you are as a brand, they can go a long way in taking your business to the next level.
To Deliver Key Messages
These elements along with well-designed marketing assets are crucial as they continue to deliver key messages to potential clients and customers when you’re not around.
Grab Your Audience’s Attention
Using graphic design in your marketing strategy is a fantastic way to quickly grab your audience’s attention. You can use these visuals to further enhance your written message and campaign.
Connect to Viewers
We live in a very visual world, graphics can be used to connect to viewers easily, identifying your business in seconds, no matter what platform they see your message on.
Tell A Narrative
You can use graphics to be part of a short campaign, or you can use them to tell a narrative and build up a long campaign. Repetition and patterns are an important visual cue to help people retain the information.
Every marketing strategy we design is full of Graphic Design elements. From a logo refresh all the way through to designing a completely new website – graphic design is an integral part of our strategy. When it comes to Social Media we use Graphic Design in every schedule and every PPC campaign we create. We believe using your businesses image/brand on each and every platform has the most impact.