Christie McDougall

What is an ‘explainer video’ and why it’s worth the investment

August 31, 2017

Home » Google Ads » What is an ‘explainer video’ and why it’s worth the investment

When you land on a website, do you end up reading all of the text on the page? The chances are, you don’t.

So why not put an explainer video on your site? It could be an easy way to convert more visitors into customers.

When one was added to the site for Crazy Egg, it helped make an additional $21,000 in monthly income.

Plus, it’s not the only place that it can be used. Explainer videoes are fantastic for running ads on social media, especially when they are used as part of a wider strategy (see our article on creating a Social Content Ecosystem)

So, how do you create an explainer video that will increase your conversion rate? Here is a really helpful infographic that breaks down the process of creation of the perfect explainer video.

explainer video

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Christie McDougall

Christie is our Digital Strategy manager and looks after our playbook process. Although she is most skilled in Social Media and PPC and helped TheOnlineCo. achieved Facebook Marketing Partner status, she has a comprehensive and thorough knowledge of marketing in a digital world. She uses her talents in strategy and planning to help clients understand exactly how to grow their business online and have all their marketing efforts pulling together in a collaborative effort, thereby achieving scale and cost efficiencies.