Medical Device Marketing

Are you invisible in
AI search results?

Most medical device companies have solid SEO. But if ChatGPT,
Perplexity, or Claude can’t find you, you’re losing buyers before
they ever reach your site. This audit tells you exactly where you
stand.

Ready to go?

Book Your Audit - $1,400
Book a Free Discovery Call

AI Optimisation Audit

$1,400

+ GST | One-off engagement

WHAT YOU GET

✓ A prioritised report that tells you what to fix, in what order, and why it matters
✓ A clear action plan as your starting point
✓ 60min strategy session

SCOPE COVERS

✓ AI visibility gap
✓ Site structure & navigation
✓ Keyword strategy
✓ Content strategy
✓ Backlink health
✓ Technical SEO implications
Trusted by Leading Medical Device Companies
Scooters Au
Essilor logo

TheOnlineCo.’s ‘Digital Marketing Playbook’ process is powerful. As a Director of Zedu Ultrasound Training, I’ve experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer.

The Playbook has not only boosted our online visibility but also significantly increased our engagement and conversions. The personalised guidance and clear roadmap provided by TheOnlineCo.’s team of professionals have proven invaluable in maximising our digital presence.

If you’re seeking a comprehensive and results-driven digital marketing solution, guided by a team that will grow to become friends, look no further than TheOnlineCo.

Michael Duncan, Director - Zedu Ultrasound Training

The problem

Search has split in two. Most companies are only optimising for one half.

Your buyers, procurement managers, surgeons and clinic directors are not just using Google anymore. They’re asking ChatGPT for vendor comparisons. They’re using Claude to research clinical outcomes. They’re reading Google’s AI Overviews before they click a single link.

If your content isn’t structured for AI citation, you’re invisible in that half of the conversation. And your competitors are building that authority right now.

The window to establish AI visibility in the medical devices space is still open. It won’t stay that way. The businesses that get cited in AI results tomorrow are the ones doing the work now.

Using Data for Smarter Marketing Decisions

Audit scope

Six areas. Every one connected to
your sales pipeline.

This is not a checklist audit. Each area is examined for commercial opportunity, what’s costing you visibility, leads, and revenue.

Site Structure & Navigation

Navigation clarity, information architecture, and crawlability, covering both how users and search engines experience your site.

Keyword Strategy

What you’re currently ranking for, what you should be targeting, and where the commercial keyword gaps are in your MedTech category.

Content Strategy

Content quality, topical authority, and gaps with specific focus on what AI tools need to cite your site as a credible clinical source.

Backlink Health

Link profile quality, domain authority signals, toxic or low-value links, and acquisition opportunities specific to the MedTech and health sectors.

Technical SEO Implications

Page speed, indexation, schema markup, Core Web Vitals, and structural issues that hold back both rankings and AI visibility.

AI Visibility Gaps

How your brand and content appear — or don’t — in ChatGPT, Perplexity, and Google’s AI Overviews, with specific recommendations to close the gap.

Book Your Audit — $1,400
Book a Free Discovery Call

What you get

Three clear deliverables.
No reports that gather dust.

Every output from this audit is designed to lead somewhere, to a decision, an action, or a conversation about what comes next.

A Prioritised Report

A Prioritised Report

A written report that tells you what to fix, in what order, and why it matters for your pipeline. Not a dump of technical issues, a ranked action plan tied to commercial outcomes.

60 Minute

A 60-Minute Strategy Session

A senior strategy session to walk through the findings together. You’ll leave knowing exactly what the biggest opportunities are and what addressing them looks like in practice.

A Clear Action Plan

A Clear Action Plan

A structured starting point that maps out the next steps, sequenced logically so your team (or ours) can move from findings to execution without losing momentum.

Who this is for

Right for you if you recognise any of these.

This audit is built for medical device companies that are serious about search, not those looking for a quick fix.

You’re ranking on Google but not growing
Traffic looks okay but enquiries aren’t moving. The issue is often a keyword strategy misaligned with buyer intent or AI visibility your competitors have already started building.
You don’t know if you appear in AI results
Most companies have no baseline for AI visibility. This audit gives you that baseline and a clear picture of how to improve it.
You’re preparing for a product launch
Launching without auditing your current foundation is expensive. This is the fastest way to identify what’s holding you back before you scale spend.
You suspect your content isn’t working hard enough
In MedTech, content that doesn’t establish clinical authority doesn’t convert. We’ll tell you what’s underperforming and why.
You’ve had audits before that went nowhere
Most SEO audits produce technical reports. This one produces a prioritised commercial action plan built around what will actually move revenue
You’re entering a more competitive market
New competitors, new AI search behaviours, or new product categories all require a fresh look at your search position. This is where to start.
Book Your Audit — $1,400
Book a Free Discovery Call

How it works

From booking to action plan in four steps.

No lengthy onboarding. No waiting six weeks for a report. This is built to move fast.

Step 1

Book & Brief

Fill in the form below. We’ll confirm your booking and send a brief questionnaire to understand your goals and context.

Step two

We Run the Audit

Our senior team analyses all six scope areas using a combination of specialist tools and manual review. Typically completed within five business days.

Step Three

Report Delivered

You receive your prioritised report, findings ranked by commercial impact, with clear recommendations attached to each.

Step Four

Strategy Session

We walk through the findings together in your 60-minute session. You leave with a clear action plan and no open questions.

Book Your Audit — $1,400
Book a Free Discovery Call

Why TheOnlineCo.

We’ve been doing this for 17
years. Medical devices is a
core vertical.

TheOnlineCo. is a Sydney-based digital marketing agency with deep experience in regulated industries. Our team understands the marketing implications of TGA, AHPRA, and MTAA requirements which means we don’t just find opportunities, we find ones you can actually act on.

Our strategy is MBA-led. Our execution is senior. We work with medical device companies ranging from established distributors to MedTech start-ups, and we understand the buyer journey across both.

✓ TGA & MTAA-aware marketing approach
✓ MBA-led strategy and consulting
✓ Dedicated senior marketing professionals
✓ Trusted by EssilorLuxottica, Zedu, Alcon, and others

17+

Years in Business

Inforgraphic

96%

Client Retention

World

Global

Experience

Group

500+

Campaigns Delivered

Common questions

Before you book.

If your question isn’t here, call us on 1300 651 527 or use the form below.

Is $1,400 a fixed price?

Yes. $1,400 + GST is the fixed fee for the SEO & AI Optimisation Audit, regardless of website size. If your site is significantly larger or more complex than a standard SME website, we’ll let you know before confirming the booking.

How is this different from a free SEO audit?

Free audits are automated reports. They flag technical issues but don’t tell you what actually matters for your business or your industry. This audit is done by senior people, contextualised for the medical devices sector, and delivers a ranked action plan tied to commercial outcomes, not a PDF of red flags to decipher yourself.

Do you understand TGA and regulatory requirements?

Yes. Our team understands the marketing implications of TGA, AHPRA, and MTAA requirements. Recommendations are framed with compliance in mind, though we always recommend your internal compliance or legal team review any content before publication.

What does the AI visibility assessment actually cover?

We assess how your brand and content appear across ChatGPT, Claude, and Google’s AI Overviews, whether you’re being cited, how you’re described, and what structural or content gaps are preventing you from appearing. You’ll get specific recommendations for closing those gaps.

How long does the audit take?

From confirmed booking to delivered report is typically five to seven business days. The strategy session is then scheduled at a time that suits you, usually within the following week.

Does this lead to an ongoing retainer?

It can, but it doesn’t have to. The audit stands alone as a complete engagement. If the findings reveal opportunities you’d like us to work on, we’ll discuss what that looks like. We won’t pitch you something you don’t need, if your current approach is solid in certain areas, we’ll tell you straight.

Stop guessing. Start growing.

Book your SEO & AI Optimisation Audit today and find out exactly where your
opportunities are.

Book Your Audit — $1,400
Book a Free Discovery Call

Book your audit

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where you stand?

Fill in your details and we’ll confirm your booking within one
business day.

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