- Are you confused about what platforms to use and why?
- Ready to accelerate your growth on Social Media?
- Do you want a solid return on your investment?
- Looking for an agency which is transparent and reliable?
- Are you after a trustworthy team to guide your Social Media campaigns?
- Too busy running your business to manage your Social Media?
This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.
our marketing strategy
Most businesses are stuck in a tactics-first mentality, relying on adhoc SEO, social media, or paid advertising and hoping to achieve growth. At TheOnlineCo., we take a strategy-first approach. We focus on answering a deeper question: “How do we achieve our organisation’s goals by reaching the right people at the right time with the right message?” Developing this question into a 12-month strategic plan primes you for success. Our Digital Marketing Playbook provides clarity on how to drive your business to greater levels of success.
Whether people are seeing your brand on social media, on shelves in their local supermarket, on the website or anywhere else for that matter, it’s important that all the material is consistent. This includes logos, labels, graphics for social posts, your website, your email signature and everything in between.
We want to ensure you not only have a consistent message but also that any image is instantly recognisable. We also want to make sure that everything developed for your business is of the highest quality and reflects well on your business. For this reason, we have a great in-house team who will develop graphic assets that will help build your business.
We want your customers to feel nurtured right through every touchpoint and encounter with your business. This often sounds great in theory but can become quite cumbersome when done manually, especially as the business grows. This is where custom marketing or email automation can really help and be the difference between a sale or a loss.
We help you set up and develop automated email strategies that help nurture your customers through the sales funnel and release some of the tasks off your plate. This frees you up for more important work and ensures no lead is left behind and your customers are retained for life
Professional website design plays a crucial role in meeting your digital marketing needs, serving as the initial face of your business that many customers will encounter.
“First Impressions” are vital, and often, your website will be viewed before customers meet you, your team, visit your premises, or explore your products and services. Your website is the first and most significant point of contact.
With a focus on SEO best practices, TheOnlineCo. designs websites that rank well in search engines and attract the right audience. Our strategic approach helps your business achieve its online goals and stand out in a competitive market.
It is said that a picture is worth 1000 words, and a video is worth 1 million, so as an online business it’s important to have a high-quality and professional visual identity. In an often text-heavy industry, having authentic video and photography assets is one of the best ways we can communicate your brand, your message and your culture. It also enables us to nurture your customers through an education phase of the sales funnel all the way through to making contact.
TheOnlineCo. offers professional photography and videography (including storyboards and editing) as a supplement to our other digital marketing services. We find this highly effective for all our clients – especially after we have worked through a digital marketing playbook with the business. You will have a large catalogue of photos and / or video footage which can be used over a year or more to build social media campaigns and to enhance the look and feel of your website, plus so much more.
IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?
The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.
Branding is corporate DNA
It’s who you are. Because Social media is primarily visual, it’s the PERFECT platform to really showcase your brand. This is where Graphic Design comes in. It shows your clients and customers what you’re about.
That is Communicated Visually
It’s who you are. Because Social media is primarily visual, it’s the PERFECT platform to really showcase your brand. This is where Graphic Design comes in. It shows your clients and customers what you’re about.
To Deliver Key Messages
It’s who you are. Because Social media is primarily visual, it’s the PERFECT platform to really showcase your brand. This is where Graphic Design comes in. It shows your clients and customers what you’re about.
Grab Your Audience’s Attention
Using graphic design in your marketing strategy is a fantastic way to quickly grab your audience’s attention. You can use these visuals to further enhance your written message and campaign.
Connect to Viewers
We live in a very visual world, graphics can be used to connect to viewers easily, identifying your business in seconds, no matter what platform they see your message on.
Tell A Narrative
You can use graphics to be part of a short campaign, or you can use them to tell a narrative and build up a long campaign. Repetition and patterns are an important visual cue to help people retain the information.
Every marketing strategy we design is full of Graphic Design elements. From a logo refresh all the way through to designing a completely new website – graphic design is an integral part of our strategy. When it comes to Social Media we use Graphic Design in every schedule and every PPC campaign we create. We believe using your businesses image/brand on each and every platform has the most impact.