Case Studies

Case Study: Medical Practitioner

February 26, 2019, by James Parnwell
SEO and GoogleAds campaigns for Medical Practitioners

This Medical Practitioner approached TheOnlineCo. when he decided he needed to fill his appointment diary. He’d previously tried multiple agencies and hadn’t received any analytical data or satisfactory results. 

Google Adwords brings in around 52 leads each month and SEO and Facebook campaigns drive content and leadsAppointed to manage the practice’s Google Ads campaign, SEO and Social Media (Facebook), TheOnlineCo. also started promoting the Practise’s blog, created a lead magnet, began promoting leads and working on increasing email sign-ups. Additionally, TheOnlineCo. provides the Practise Manager with a comprehensive analysis each month, outlining what has been done and the market’s response. 

Soon enough, the Practise’s appointment diary began to fill up, eventually leading to a necessary expansion of practice opening hours by another 50%. Google Ads brings in an average of 52 leads every month and the SEO and Facebook campaigns drive content and leads. As a result of the Practise’s engagement of TheOnlineCo., the business has seen a 100% increase in bookings. 

 

James-P-1

Bachelor of Commerce (Marketing) – Western Sydney University

Global Executive MBA – University of Sydney

James is the founder and director of TheOnlineCo. In 2009, James used his extensive business experience and Degree in Marketing to launch into the world of digital marketing. He has built TheOnlineCo. into a strong mid-sized agency with a team of senior and highly qualified professionals who deliver full-service digital marketing to organisations. James’s strength lies in providing key strategic insights to businesses struggling to achieve a breakthrough in their marketing. His focus is on providing high-quality, integrity-driven marketing that communicates with honesty and clarity. He is passionate about providing a strong and healthy workplace where people can navigate the complexities of their lives whilst completing meaningful work.

Outside of TheOnlineCo. James loves to cook, especially anything over a fire, loves to camp, read and spend time with the family.

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