Case Studies

Case Study: Medical Practitioner

February 26, 2019, by James Parnwell

This Medical Practitioner approached TheOnlineCo. when he decided he needed to fill his appointment diary. He’d previously tried multiple agencies and hadn’t received any analytical data or satisfactory results.

Google Adwords brings in around 52 leads each month and SEO and Facebook campaigns drive content and leads Appointed to manage the practice’s Google Ads campaign, SEO and Social Media (Facebook), TheOnlineCo. also started promoting the Practise’s blog, created a lead magnet, began promoting leads and working on increasing email sign-ups. Additionally, TheOnlineCo. provides the Practise Manager with a comprehensive analysis each month, outlining what has been done and the market’s response.

Soon enough, the Practise’s appointment diary began to fill up, eventually leading to a necessary expansion of practice opening hours by another 50%. Google Ads brings in an average of 52 leads every month and the SEO and Facebook campaigns drive content and leads. As a result of the Practise’s engagement of TheOnlineCo., the business has seen a 100% increase in bookings.

James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.