Case Studies

Case Study: Corporate Not-For-Profit

December 9, 2018, by Heidi Jones

Having previously dealt with large digital agencies, the Not-For-Profit had begun doing their digital marketing in-house. Feeling like they weren’t receiving the personalised attention and dedication their accounts required, the Not-For-Profit engaged James from TheOnlineCo to review the existing SEO, Google Ads and Facebook strategies and provide recommendations on how they could improve brand awareness, website traffic, and engagement.

TheOnlineCo. can review your SEO

TheOnlineCo. was then engaged to take on the SEO services and Google Ads management for the Not-For-Profit. TheOnlineCo. is also working on a web development project to build a tool which enables users to calculate their own packages, based on individual needs. These changes have seen a 25% increase in Facebook awareness and a 50% increase in engagement from users within the first 2 months.

Non-For-Profit Corporation SEO and Google Ads campaigns saw large increase in conversions

A new and comprehensive SEO strategy is being implemented from the ground up, starting with a robust Keyword Map, then implementing site-wide optimisations, including detailed structural recommendations based on best practice SEO.

Non-For-Profit Corporation Saving Money and Recieving Better Results with TheOnlineCo.

TheOnlineCo. is managing the Not-For-Profit’s comprehensive Ads workflow to increase leads and lower costs. The campaign saw an increase of 114 conversions within its first month. In effect, the Charity is now paying less than it was paying previously and is seeing greater results. A range of further strategies are in the pipeline.

Cert IV (Marketing) – TAFE NSW

Google Ads Video Certified
Google Ads Creative Certified
Google Ads Search Certified
Google Ads Display Certified
Google Ads Measurement Certified

Heidi brings over 13 years of diverse digital marketing experience to her role, with a specialised focus on Pay-Per-Click (PPC) advertising. Having worked across SEO, social media, and SEM, she possesses a holistic understanding of the digital landscape that informs her highly effective paid strategies. For the past decade, she has been a cornerstone of TheOnlineCo. team as a dedicated SEM Specialist.

As a fully certified Google Ads expert, Heidi holds six distinct credentials: AI-Powered Performance Ads, Search, Display, Video, Measurement, and Creative Certifications. She leads and manages a team of SEM specialists with a relentless focus on maximising Return on Investment (ROI) for clients. Heidi has a unique talent for meticulously fine-tuning and optimising campaigns, ‘massaging’ them until the campaigns absolutely hum and sing.

Outside of TheOnlineCo., Heidi loves to bake delicious treats and spend time outdoors taking fresh-air walks with her family. She is also highly musical – enjoying singing, dancing, and playing the guitar, alongside enthusiastically (if admittedly terribly!) playing the drums.

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