Case Studies

Case Study: Corporate Not-For-Profit

December 9, 2018, by James Parnwell

Having previously dealt with large digital agencies, the Not-For-Profit had begun doing their digital marketing in-house. Feeling like they weren’t receiving the personalised attention and dedication their accounts required, the Not-For-Profit engaged James from TheOnlineCo. to review the existing SEO, Ads and Facebook strategies and provide recommendations on how they could improve brand awareness, website traffic, and engagement.

TheOnlineCo. can review your SEO

TheOnlineCo. was then engaged to take on the SEO services and Google Ads management for the Not-For-Profit. TheOnlineCo. is also working on a web development project to build a tool which enables users to calculate their own packages, based on individual needs. These changes have seen a 25% increase in Facebook awareness and a 50% increase in engagement from users within the first 2 months.

Non-For-Profit Corporation SEO and Google Adwords campaigns saw large increase in conversions

A new and comprehensive SEO strategy is being implemented from the ground up, starting with a robust Keyword Map, then implementing site-wide optimisations, including detailed structural recommendations based on best practice SEO.

Non-For-Profit Corporation Saving Money and Recieving Better Results with TheOnlineCo.

TheOnlineCo. is managing the Not-For-Profit’s comprehensive Ads workflow to increase leads and lower costs. The campaign saw an increase of 114 conversions within its first month. In effect, the Charity is now paying less than it was paying previously and is seeing greater results. A range of further strategies are in the pipeline.

James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.