LinkedIn Marketing for Medical Device Companies
Reach clinicians, procurement leads and hospital committees on LinkedIn with targeted strategies that build trust throughout the MedTech buying journey.
From Market Noise to Clinical Authority: The Three Phases Every Medical Device Company Needs to Work Through
MedTech buyers don't respond to traditional marketing. James Parnwell outlines the three phases every medical device company needs to build trust, authority, and sustainable growth.
SEO and AI Optimisation: Why One Without the Other Is Leaving Medical Device Companies Behind
Organic traffic is falling but leads are rising for some MedTech companies. James Parnwell explains why SEO alone is no longer enough and what AI Optimisation changes.
The Real Reason Your Google Ads Aren’t Working in MedTech
Paid search is an amplifier, not a solution. James Parnwell explains why most MedTech companies aren't ready to run Google Ads yet and what to fix first.
AI Search and the Questions FAQs Business Owners Are Asking (and Not Asking)
Branding and marketing strategy aren't about being seen, they’re about being chosen.
Brand Building: Strategies, Storytelling, and Global Marketing Insights
Branding and marketing strategy aren't about being seen, they’re about being chosen.
Brand Awareness: Your Business’s Best Investment
Why is brand awareness important? It'ss one of those things in marketing that people kind of know about but don’t always prioritise...
Brand Awareness vs. Brand Activation: The Power Duo?
Brand Awareness and Brand Activation; two buzzwords that pop up all the time in marketing, but what do they really mean?
Utilising Client Personas to Tailor Marketing Efforts
Marketing messages and images that speak to everyone end up speaking to no one.
Balancing the Marketing Funnel for Long-Term Growth
Marketing can feel like a juggling act. You’ve got brand awareness at the top, lead generation in the middle, and sales at the bottom…