Aged Care Marketing

Are you invisible in
AI search results?

Most aged care providers have invested in SEO. But if ChatGPT, Perplexity,
or Claude can’t find or recommend your organisation, you’re missing
opportunities to connect with families, carers and decision-makers
before they ever visit your website
This audit shows you exactly where you stand

Ready to go?

Book Your Audit - $1,400
Book a Free Discovery Call

AI Optimisation Audit

$1,400

+ GST | One-off engagement

WHAT YOU GET

✓ A prioritised report that tells you what to fix, in what order, and why it matters
✓ A clear action plan as your starting point
✓ 60min strategy session

SCOPE COVERS

✓ AI visibility gap
✓ Site structure & navigation
✓ Keyword strategy
✓ Content strategy
✓ Backlink health
✓ Technical SEO implications
Trusted by Leading Aged Care Companies
Wesley
calvary
cbcs
vitalis

TheOnlineCo.’s ‘Digital Marketing Playbook’ process is powerful. As a Director of Zedu Ultrasound Training, I’ve experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer.

The Playbook has not only boosted our online visibility but also significantly increased our engagement and conversions. The personalised guidance and clear roadmap provided by TheOnlineCo.’s team of professionals have proven invaluable in maximising our digital presence.

If you’re seeking a comprehensive and results-driven digital marketing solution, guided by a team that will grow to become friends, look no further than TheOnlineCo.

Michael Duncan, Director - Zedu Ultrasound Training

The problem

Search has split in two. Most companies are only optimising for one half.

Families, carers, aged care managers and healthcare professionals aren’t just using Google anymore. They’re asking ChatGPT to compare providers, using AI tools to understand care options and reading Google’s AI Overviews before they click a single website.

If your content isn’t structured for AI citation, you’re invisible in that half of the conversation. While you’re relying on traditional SEO alone, your competitors are building that authority right now.

The opportunity to establish AI visibility in the aged care sector is still open, but it won’t stay that way. The providers that become trusted sources in AI search tomorrow are the ones investing in their online presence today.

Using Data for Smarter Marketing Decisions

Audit scope

Six areas. Every one connected to
your sales pipeline.

This isn’t a checklist audit. Each area is assessed to identify what’s limiting your online visibility, reducing enquiries and preventing more families from finding your services.

Site Structure & Navigation

Navigation clarity, information architecture, and crawlability, covering both how users and search engines experience your site.

Keyword Strategy

What you’re currently ranking for, what families and referral partners are searching for, and where the biggest keyword opportunities exist across the aged care sector.

Content Strategy

Content quality, topical authority, and gaps with specific focus on what AI tools need to cite your site as a credible clinical source.

Backlink Health

Link profile quality, domain authority signals, toxic or low-value links, and opportunities to build authority through trusted aged care, healthcare and community organisations.

Technical SEO Implications

Page speed, indexation, schema markup, Core Web Vitals, and structural issues that hold back both rankings and AI visibility.

AI Visibility Gaps

How your organisation and services appear—or don’t appear—in ChatGPT, Perplexity and Google’s AI Overviews, with practical recommendations to improve your visibility across AI-powered search.

Book Your Audit — $1,400
Book a Free Discovery Call

What you get

Three clear deliverables.
No reports that gather dust.

Every output from this audit is designed to to help you make informed decisions, prioritise improvements and create a clear roadmap for increasing your visibility in both Google and AI search..

A Prioritised Report

A Prioritised Report

A written report that tells you what to fix, in what order, and why it matters for your pipeline. Not a dump of technical issues, a ranked action plan tied to commercial outcomes.

60 Minute

A 60-Minute Strategy Session

A senior strategy session to walk through the findings together. You’ll leave knowing exactly what the biggest opportunities are and what addressing them looks like in practice.

A Clear Action Plan

A Clear Action Plan

A structured starting point that maps out the next steps, sequenced logically so your team (or ours) can move from findings to execution without losing momentum.

Who this is for

Right for you if you recognise any of these.

This audit is designed for aged care providers who want to improve how families, carers and referral partners find them online—not those looking for quick wins or automated reports.

You’re ranking on Google but not growing
Traffic looks okay but enquiries aren’t moving. The issue is often a keyword strategy misaligned with buyer intent or AI visibility your competitors have already started building.
You don’t know if you appear in AI results
Most aged care providers have no idea whether AI platforms recommend their services—or someone else’s. We’ll benchmark your visibility and identify practical ways to improve it.
You’re launching a new service or expanding your care offering
Whether you’re opening a new location, introducing additional services or increasing your marketing investment, we’ll identify what’s limiting your visibility before you scale.
You suspect your content isn’t working hard enough
Families need confidence before making important care decisions. We’ll identify where your content is missing opportunities to build trust, answer questions and encourage enquiries.
You’ve had audits before that went nowhere
Most SEO audits produce technical reports. This one produces a prioritised commercial action plan built around what will actually move revenue
You’re entering a more competitive market
New competitors, new AI search behaviours, or new product categories all require a fresh look at your search position. This is where to start.
Book Your Audit — $1,400
Book a Free Discovery Call

How it works

From booking to action plan in four steps.

No lengthy onboarding. No waiting six weeks for a report. This is built to move fast.

Step 1

Book & Brief

Fill in the form below. We’ll confirm your booking and send a brief questionnaire to understand your goals and context.

Step two

We Run the Audit

Our senior team analyses all six scope areas using a combination of specialist tools and manual review. Typically completed within five business days.

Step Three

Report Delivered

You’ll receive your prioritised report, with findings ranked by business impact and practical recommendations for every opportunity identified.

Step Four

Strategy Session

We walk through the findings together in your 60-minute session. You leave with a clear action plan and no open questions.

Book Your Audit — $1,400
Book a Free Discovery Call

Why TheOnlineCo.

We’ve been doing this for 17 years. Aged Care is a core vertical.

TheOnlineCo. is a Sydney-based digital marketing agency with deep experience in regulated industries. Our team is well-versed in the Aged Care Act, Aged Care Quality Standards, and AHPRA guidelines which means we don’t just find opportunities, we find ones you can actually act on.

Our strategy is MBA-led and every project is delivered by experienced senior marketers. We work with organisations across healthcare, aged care and other service-based industries, giving us the experience to understand complex customer journeys and create strategies that deliver measurable results.

✓ Aged Care Act and AHPRA aware marketing approach
✓ MBA-led strategy and consulting
✓ Dedicated senior marketing professionals
✓ Specialists in SEO, AI optimisation and digital growth
✓ Practical recommendations focused on business outcomes
✓ Experience across healthcare and service-based industries

17+

Years in Business

Inforgraphic

96%

Client Retention

World

Global

Experience

Group

500+

Campaigns Delivered

Common questions

Before you book.

If your question isn’t here, call us on 1300 651 527 or use the form below.

Is $1,400 a fixed price?

Yes. $1,400 + GST is the fixed fee for the SEO & AI Optimisation Audit, regardless of website size. If your site is significantly larger or more complex than a typical aged care provider website, we’ll let you know before confirming the booking.

How is this different from a free SEO audit?

Free audits are automated reports. They flag technical issues but don’t tell you what actually matters for your business or your industry. This audit is done by senior strategists who assess your website in the context of your industry and delivers a ranked action plan tied to commercial outcomes, not a PDF of red flags to decipher yourself.

Do you understand the aged care sector?

Yes. We understand that aged care marketing is different from many other industries. Families often spend weeks researching providers, comparing services and seeking reassurance before making contact.

Our recommendations are designed to help your organisation build trust, improve visibility and connect with families, carers and referral partners throughout that decision-making journey.

What does the AI visibility assessment actually cover?

We assess how your brand and content appear across ChatGPT, Claude, and Google’s AI Overviews, whether you’re being cited, how you’re described, and what structural or content gaps are preventing you from appearing. You’ll get specific recommendations for closing those gaps.

How long does the audit take?

From confirmed booking to delivered report is typically five to seven business days. The strategy session is then scheduled at a time that suits you, usually within the following week.

Does this lead to an ongoing retainer?

It can, but it doesn’t have to. The audit stands alone as a complete engagement. If the findings reveal opportunities you’d like us to work on, we’ll discuss what that looks like. We won’t pitch you something you don’t need, if your current approach is solid in certain areas, we’ll tell you straight.

Stop guessing. Start growing.

Book your SEO & AI Optimisation Audit today and find out exactly where your
opportunities are.

Book Your Audit — $1,400
Book a Free Discovery Call

Book your audit

Ready to find out
where you stand?

Fill in your details and we’ll confirm your booking within one
business day.

Not ready to commit yet? Book a free 20-minute discovery call instead.

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