People-First Digital Marketing

Strategic Digital Marketing for successful businesses

DIGITAL MARKETING PLAYBOOK

We are the Playbook people

To drive your organisation’s growth and boost sales, you need a strategic and well-planned approach to engaging your ideal customers. Many businesses waste money on SEO, Social Media, and paid
advertising without achieving their desired results. This happens because they skip the critical first step:
deeply understanding their target customer and their wider target market/audience.

By putting people first, we engineer and execute comprehensive 12-month strategic digital marketing plans that help businesses, like yours, grow and increase sales, by providing your solutions where your customers are searching for them.

This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.

our marketing strategy

Successful Digital Marketing starts with a sound strategy

Most businesses are stuck in a tactics-first mentality, relying on adhoc SEO, social media, or paid advertising and hoping to achieve growth, missing potential opportunities in the market… and wasting dollars on tactics that aren’t reaching or resonating with their target customer.

At TheOnlineCo., we take a strategy-first approach.

We focus on answering a deeper question: “How do we achieve our organisation’s goals by reaching the right people at the right time with the right message?” Developing this question into a 12-month strategic plan primes you for success.

Our Digital Marketing Playbook provides clarity on how to drive your business to greater levels of success.

Begin your Playbook Journey
How to work with us

1

Digital Marketing Checkup

Our quick, simple, and non-technical checkup, taking less than 3 minutes, will pinpoint exactly where your Digital Marketing needs improvement.

Digital Marketing Checkup

2

Strategy
Meeting

Spend 30 minutes with us to review your checkup results and determine if our Playbook is the perfect fit for your business.

Book a Meeting

3

Digital Marketing Playbook

Our team of strategy experts will conduct an in-depth analysis of your business’s marketing needs and create a customised 12-month strategic Digital Marketing Playbook designed to drive your success.

Learn More

4

Strategy
Execution

Our highly experienced team will implement your 12-month strategy, providing you with monthly data updates and quarterly milestone meetings to ensure your goals are being met and progress is on track.

Contact Our Team
Our Areas of Expertise

Since 2009, our expert team has been perfecting a wide range of skills to boost your business’s success. We offer precise execution of your digital marketing strategy, ensuring every detail is covered. Don’t let overwhelm and confusion hold you back. Let us handle the heavy lifting and drive your business to new heights.

Social Media

  • Facebook
  • Instagram
  • Linkedin
  • Linkedin Sales Manager
  • Paid & Organic
  • Other
Learn More

Google Ads

  • Search
  • Google Display Network
  • Performance Max
  • YouTube Marketing
  • Google Shopping
  • Remarketing
Learn More

Search Engine Optimisation (SEO)

  • Technical SEO
  • Content Writing
  • Local SEO
  • UX
  • Backlinking
  • Keyword Strategy
Learn More

Websites, Creative
& Email

  • Web Development
  • Data Dashboard
  • Email Marketing
  • Branding
  • Video & Photography
  • Strategic Management
Learn More

IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?

Clearly identify where your Digital Marketing strengths and weaknesses lie

The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.

Digital Marketing Checkup
Don’t just take our word for it...

They took the time to ask the right questions engaging in a comprehensive discovery process to work out the principal motivators of our firm’s development. Specifically, they diligently discerned our organisational identity, our core values and delineated the messages we intended to convey to prospective clients. The marketing playbook they drafted for us was thorough and encompassed an extensive analysis of our market providing strategic options of how we can better communicate our core values. This invaluable assistance through our…

Tim Whincop, Director - Vocare

They're flexible, they listen, and they communicate exceptionally well. I can pick up the phone or send an email and I get a response immediately. I also appreciate the fact that the people I spoke to during the onboarding process and the decision-making process are the people we work with. With other marketing companies you often speak to the salespeople and then once the sale is done, you never speak to them again. You don’t know anything about the people…

Matthew Perrier, CEO - photoSentinel

TheOnlineCo.'s 'Digital Marketing Playbook' process is powerful. As a Director of Zedu Ultrasound Training, I've experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer. The Playbook has not only boosted our online visibility but also significantly increased our engagement and conversions. The personalised guidance and clear roadmap provided by TheOnlineCo.'s team of professionals have proven invaluable in maximising our digital…

Michael Duncan, Director - Zedu Ultrasound Training

Working with TheOnlineCo. team has been one of the most encouraging and specialised services I have experienced. The process of providing a digital playbook for our company was outstanding and I would highly recommend that anyone seeking to build their digital platform scope take the time to invest in the Digital Marketing Playbook process with James and his team. From initial discovery conversations to massaging the final details, the experience was seamless and solely focussed on providing a unique and…

Kayleigh Alexandre, Creative Content & Branding Manager – HC

If you are thinking about doing the Digital Marketing Playbook with James and TheOnlineCo. team – do it! You won’t be disappointed.  The playbook process started with an initial exploration meeting and it was clear to me during that meeting that this was an hour of time well invested! James and his team had clearly done their research prior to our meeting as they came prepared with questions specific to our business and industry.  The playbook was then presented by…

Michelle Blicavs, Australian Consulting Surveyors

The Digital Marketing Playbook process was quite simply exactly what my business needed. Not only did it take a deep dive into who my ideal clients are and their needs and wants but it also outlined very clearly what marketing activities needed to be done and when to achieve my business goals. On top of that, TheOnlineCo. team looked at my website and branding and assisted with making the necessary changes in these areas as well. If you have been…

Micheal Anderson, Aurora Wealth

The Digital Marketing Playbook process was quite simply exactly what my business needed. Not only did it take a deep dive into who my ideal clients are and their needs and wants but it also outlined very clearly what marketing activities needed to be done and when to achieve my business goals. On top of that, TheOnlineCo. team looked at…

Micheal Anderson, Aurora Wealth

If you are thinking about doing the Digital Marketing Playbook with James and TheOnlineCo. team – do it! You won’t be disappointed.  The playbook process started with an initial exploration meeting and it was clear to me during that meeting that this was an hour of time well invested! James and his team had clearly done their research prior to…

Michelle Blicavs, Australian Consulting Surveyors

Working with TheOnlineCo. team has been one of the most encouraging and specialised services I have experienced. The process of providing a digital playbook for our company was outstanding and I would highly recommend that anyone seeking to build their digital platform scope take the time to invest in the Digital Marketing Playbook process with James and his team. From…

Kayleigh Alexandre, Creative Content & Branding Manager – HC

TheOnlineCo.'s 'Digital Marketing Playbook' process is powerful. As a Director of Zedu Ultrasound Training, I've experienced firsthand the impact of their strategic approach. From meticulous market analysis and targeted audience identification to engaging content creation and data-driven optimisation, each step has been a game-changer. The Playbook has not only boosted our online visibility but also significantly increased our engagement and…

Michael Duncan, Director - Zedu Ultrasound Training
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