Apple Podcasts Logo
Google Podcasts Logo
Spotify Logo
TuneIn Logo

Ever made a mistake running Google Ads? Wish you knew how to avoid making those mistakes?

We’ve been running Google Ads for clients for well over a decade now and so it’s pretty safe to say we know what makes for a successful campaign. In today’s episode, we discuss the top 15 mistakes people usually make when running Google Ads, and how you can avoid making them.

Learn more from Heidi Jones (Google Ads expert and SEM manager at TheOnlineCo.) and James Parnwell (Founder and Managing Director at TheOnlineCo.)

Heidi and James bring their expert gold to the conversation and will help you to define success for your Google Ads campaign by taking you through some of our experiences with Google Ads over the past 12 years.

Key Moments

  • 1:55
    Mistake #1: Having all keywords bunched together in the one ad group.
  • 3:45
    Mistake #2: Conversion tracking is not set up or set up incorrectly.
  • 5:58
    Mistake #3: Incorrect match types, everything is broad match.
  • 7:42
    Mistake #4: Having a budget which is too small
  • 9:42
    Mistake #5: Not using negative keywords
  • 11:03
    Mistake #6: Sending people to the wrong page
  • 13:08
    Mistake #7: Using manual bidding strategies
  • 15:48
    Mistake #8: Positioning yourself as position #1
  • 17:56
    Mistake #9: Not using extensions
  • 20:01
    Mistake #10: Incorrect location targeting
  • 21:32
    Mistake #11: Not giving the campaign enough time
  • 24:10
    Mistake #12: Too many optimisations
  • 27:35
    Mistake #13: Assuming the wrong search intent
  • 30:36
    Mistake #14: Focusing on the wrong metrics
  • 32:37
    Mistake #15: Not following up your leads and turning them into sales
  • 33:57
    Bonus – Searching for your own ads

Learn More

Back To Top
Search