James Parnwell

James Parnwell

The Top 15 Mistakes to Avoid Making in Google Ads

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Ever made a mistake running Google Ads? Wish you knew how to avoid making those mistakes?

We’ve been running Google Ads for clients for well over a decade now and so it’s pretty safe to say we know what makes for a successful campaign. In today’s episode, we discuss the top 15 mistakes people usually make when running Google Ads, and how you can avoid making them.

Learn more from Heidi Jones (Google Ads expert and SEM manager at TheOnlineCo.) and James Parnwell (Founder and Managing Director at TheOnlineCo.)

Heidi and James bring their expert gold to the conversation and will help you to define success for your Google Ads campaign by taking you through some of our experiences with Google Ads over the past 12 years.

Key Moments 

1:55 – Mistake #1: Having all keywords bunched together in the one ad group.

3:45 – Mistake #2: Conversion tracking is not set up or set up incorrectly.

5:58 – Mistake #3: Incorrect match types, everything is broad match.

7:42 – Mistake #4: Having a budget which is too small

9:42 – Mistake #5: Not using negative keywords

11:03 – Mistake #6: Sending people to the wrong page

13:08 – Mistake #7: Using manual bidding strategies

15:48 – Mistake #8: Positioning yourself as position #1

17:56 – Mistake #9: Not using extensions

20:01 – Mistake #10: Incorrect location targeting

21:32 – Mistake #11: Not giving the campaign enough time

24:10 – Mistake #12: Too many optimisations

27:35 – Mistake #13: Assuming the wrong search intent

30:36 – Mistake #14: Focusing on the wrong metrics

32:37 – Mistake #15: Not following up your leads and turning them into sales

33:57 – Bonus – Searching for your own ads

Learn More:

James Parnwell
James Parnwell

James is the Managing Director and resident strategist at TheOnlineCo. He is clever and creative with a flair for making complex things sound simple. He has been in the marketing game for over 2 decades and has watched the landscape slowly shift. James has his finger on the pulse of every aspect within TheOnlineCo, meeting with all clients as well as every core team member and strategising a specific plan tailored to each client.

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