Google Ads is the most advanced and successful Pay-Per-Click method on the internet. It has fast-tracked the growth of millions of businesses since 2000.
Google Ads allows you to put your business in front of your potential customer when they are actively searching. You won’t be paying hundreds or thousands of dollars to advertise to Ads people with little to no interest in what you have to offer. With the use of specific keywords and ads, you can control who sees your ads and when.
TheOnlineCo. will partner with you to remove the complexity and confusion involved with creating best practice campaigns that will bring you the best results.
- Exposure
Tell your ideal customer who you are and what you do. - Traffic
Send your ideal customer to your website. - Leads
Find people who want to engage with you for your product or service. - Conversions
Traffic the important activities that people take on your website. - $$$
Grow your business through highly quality campaigns.
When you engage TheOnlineCo. to be your Google Ads agency, we will begin by researching whether Google Ads is right for you. If Google Ads isn’t right for your business we’ll tell you – and we’ll tell you why. There may be other digital marketing avenues that would serve your business better such as SEO or Social Media campaigns.
Our first steps with your business include doing keyword research to look at the possible traffic, competition and possible costs for your potential search terms. This keyword research becomes the foundation of the full campaign where we expand on the search terms, build ads, add extensions and set up conversions.
But our process does not stop there. Google Ads is an ongoing process with frequent reviews and optimisations to ensure the campaign is working to its full potential and bringing you the best results.
This 90 second video from our founder James Parnwell, gives insight into our uniquely engineered process.
our marketing strategy
Most businesses are stuck in a tactics-first mentality, relying on adhoc SEO, social media, or paid advertising and hoping to achieve growth. At TheOnlineCo., we take a strategy-first approach. We focus on answering a deeper question: “How do we achieve our organisation’s goals by reaching the right people at the right time with the right message?” Developing this question into a 12-month strategic plan primes you for success. Our Digital Marketing Playbook provides clarity on how to drive your business to greater levels of success.
CASE STUDIES
Jaang* came to TheOnlineCo. with a marketing problem of not having much market share in a new location. Our team went straight to work with rebuilding the campaign activity by match type (exact and broad) and according to Google’s Best Practice to take a jump on the industry.
Our strategy was backed by continuous keyword research and frequent keyword and budget management to drive top performance.
157%
increase in clicks among the local target
273 to 702
92%
increase in
conversions
18.50 to 35.60
65%
increase in impression share versus the competitors
27.89% to 46.12%
2.17%
increase in click through rate
3.92% to 6.09%
44%
decrease in search lost impression share due to budget
63% to 19%
IS YOUR DIGITAL MARKETING FIRING ON ALL CYLINDERS?
The Digital Marketing Checkup begins with a series of 20 questions that rate your organisation on a scale of 1-5. Each question corresponds to the Five Pillars of Digital Marketing. If you answer honestly, you will be able to clearly identify which areas you are lacking and what is holding you back from growing your business.
You will have one of our Google Ads specialists dedicated to your account that can really get to know you and your business to ensure we are doing our best to help you succeed.
We don’t just set and forget. We care about your business and want to see you succeed and we will continually work with you and on your accounts to improve performance.
All our Google Ads specialists have completed their Google Ads certifications and renew them yearly.
We want to work with you and have open communication. We don’t hide anything from you and we’re transparent and open about everything we do on your accounts. Monthly video reports are sent each month explaining highlights about what we’ve done and the results.
We won’t lock you into any 12-month contracts.
Our Google Ads strategists are 100% local.
We are premier Google partners. We have a dedicated Google representative keeping us up to date with Google Ads updates and best practices.